Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type, By Region, And Segment Forecasts, 2025 - 2033

Meal Kit Delivery Services Market Summary

The global meal kit delivery services market size was estimated at USD 32.8 billion in 2024 and is projected to reach USD 77.6 billion by 2033, growing at a CAGR of 8.8% from 2025 to 2033. Increasing preference for home-cooked and chef-cooked food among millennials is a major factor contributing to market growth.

The market is primarily driven by the increasing consumer preference for convenient yet healthy meal options. Busy lifestyles, long working hours, and urbanization have made consumers seek time-saving food solutions that do not compromise nutrition or taste. Meal kits offer pre-portioned, ready-to-cook ingredients that minimize food waste while ensuring balanced, home-cooked meals. In addition, the growing awareness of healthy eating habits, coupled with rising disposable incomes, encourages consumers to explore diverse cuisines and dietary options, including vegan, keto, and gluten-free kits. According to the Organization for Economic Co-operation and Development (OECD), real household income per capita across OECD countries increased by 1.8% in 2024, showing a marginal improvement compared to the 1.7% growth recorded in 2023. Moreover, the growing focus on portion control, ingredient transparency, and the desire for restaurant-quality culinary experiences at home is further boosting the demand for meal kit delivery services.

The rise of digital platforms and subscription-based business models has made it easier for consumers to customize and manage their meal plans based on preferences and dietary goals. Rising internet penetration and smartphone usage further accelerate online meal kit purchases globally. According to the Press Information Bureau (PIB), the total number of internet subscribers increased from 88.1 crore in March 2023 to 95.4 crore in March 2024, reflecting an annual growth rate of 8.3%. This surge represents an addition of 7.3 crore new internet users within a year, highlighting the rapid expansion of digital connectivity across the country. The integration of advanced technologies such as AI and data analytics enables companies to offer personalized meal recommendations, flexible delivery schedules, and dynamic pricing options.

Moreover, the convenience of mobile apps and online payment systems has simplified the ordering process, enhancing user engagement and retention. Social media marketing, influencer collaborations, and interactive cooking content also play a major role in expanding the customer base. In addition, the growing adoption of e-commerce platforms in emerging markets is widening accessibility, making meal kit delivery services available to a broader audience. The rising demand for convenient, time-saving, and nutritious meal solutions is a key factor boosting product demand. The growing urban population, higher disposable incomes, and increasing number of working individuals are further fueling the preference for ready-to-consume or easy-to-prepare food options. In addition, the growing trend of single-person households and the increasing adoption of subscription-based food services further enhance product demand. For instance, in 2024, Blue Apron launched its “Heat & Eat” ready-meal range to cater to busy, on-the-go consumers seeking quick yet wholesome meal alternatives, reflecting the industry’s shift toward accessible, healthy, and chef-crafted dining experiences at home.

Global Meal Kit Delivery Services Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the meal kit delivery services market report based on offering, service, platform, meal type, and region:

• Offering Outlook (Revenue, USD Million, 2021 - 2033)
• Heat & Eat
• Cook & Eat
• Service Outlook (Revenue, USD Million, 2021 - 2033)
• Single
• Multiple
• Platform Outlook (Revenue, USD Million, 2021 - 2033)
• Online
• Offline
• Meal Type Outlook (Revenue, USD Million, 2021 - 2033)
• Vegan
• Vegetarian
• Non-Vegetarian
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia & New Zealand
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• South Africa

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