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Matcha Tea Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Product (Powder, Ready-to-drink Beverage, Instant Premixes), By Type Unflavored/Regular, Flavored), By Price Range, By Distribution Channel, By Region, And Segmen

Publisher Grand View Research
Published Dec 01, 2025
Length 102 Pages
SKU # GV20723984

Description

Matcha Tea Market Summary

The global matcha tea market size was estimated at USD 965.8 million in 2025 and is projected to reach USD 1,748.2 million by 2033, growing at a CAGR of 7.8% from 2026 to 2033. The market is expanding due to increasing consumer demand for health-conscious products, driven by matcha’s antioxidant and energy-boosting properties.

The growing interest in organic, natural, and plant-based foods, combined with rising awareness of Japanese culture and wellness trends, further accelerates market growth. The market for functional drinks, including matcha tea, is experiencing strong growth due to shifting consumer preferences toward healthier, more natural beverages. As people become increasingly aware of the importance of nutrition and wellness, they are actively seeking drinks that offer additional benefits beyond simple hydration. Matcha tea, known for its high antioxidant content, natural energy boost, and stress-relieving properties, has gained significant popularity among health-conscious consumers.

One key driver behind this trend in the matcha tea industry is the growing demand for natural energy boosters. Many consumers are turning away from high-caffeine, sugar-laden energy drinks due to concerns about side effects, such as energy crashes and jitters. In contrast, matcha provides a sustained energy release due to its combination of caffeine and L-theanine, which simultaneously enhances focus and relaxation. This makes it an appealing choice for students, professionals, and athletes looking for a clean, plant-based energy source.

The rise of functional and adaptogenic beverages has also played a crucial role in the growth of matcha. Consumers now prioritize drinks that support immune health, mental clarity, digestion, and metabolism. Matcha tea is rich in catechins and polyphenols, which provide anti-inflammatory and metabolism-boosting benefits. Additionally, brands are introducing matcha-infused blends with other superfoods, such as turmeric, collagen, and ashwagandha, further expanding its appeal.

Another major factor driving demand in the matcha tea market is the increasing preference for plant-based and clean-label products. Consumers are actively seeking organic, sustainably sourced, and additive-free beverages. Since matcha tea is naturally vegan, gluten-free, and free from artificial preservatives, it aligns perfectly with these expectations. Consumers are also showing interest in ethically sourced matcha, preferring brands that emphasize fair trade and eco-friendly packaging.

Product innovation is significantly boosting the growth of the market for matcha tea by introducing diverse flavors and convenient formats that cater to evolving consumer preferences. Manufacturers are expanding their offerings beyond traditional matcha to include ready-to-drink (RTD) options and unique flavor combinations.

Format matters because it makes the functional benefits of matcha more easily accessible. For a busy person, mixing a sachet or grabbing an RTD is far more likely than starting a full tea ritual with bowl and whisk. Thus, format innovation serves adoption, not just packaging.

While traditional unflavored matcha remains popular among health-conscious consumers, flavored variations are attracting new demographics. Some of the most sought-after flavors include vanilla matcha, which adds a creamy, aromatic twist; chocolate matcha, which blends cacao with matcha’s natural bitterness; and berry-infused matcha, incorporating fruits like blueberry, raspberry, and acai for a sweet-tart balance. Additionally, coconut matcha is gaining traction among dairy-free consumers, while spiced matcha variations with turmeric, ginger, and cinnamon appeal to those seeking functional wellness benefits. Honey and caramel matcha are also becoming popular for their naturally sweetened profiles. In December 2024, Zarraffa’s Coffee introduced a new matcha range, featuring a variety of matcha-infused beverages to cater to the growing demand for green tea flavors. Their lineup includes matcha fusion, iced matcha fusion, and matcha latte, offering a balance of smooth, earthy matcha with creamy textures. This launch reflects the rising popularity of matcha, driven by its health benefits and unique taste.

Global Matcha Tea Market Report Segmentation

This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the matcha tea market report based on nature, product, type, price range, distribution channel, and region:
  • Nature Outlook (Revenue, USD Million, 2021 - 2033)
  • Organic
  • Conventional
  • Product Outlook (Revenue, USD Million, 2021 - 2033)
  • Powder
  • Ready-To-Drink (RTD)
  • Instant Premixes
  • Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Unflavored/Regular
  • Flavored
  • Price Range Outlook (Revenue, USD Million, 2021 - 2033)
  • Economy
  • Mid-range
  • Premium
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Offline
  • Online
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • Central & South America
  • Brazil
  • Middle East & Africa
  • South Africa
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

102 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Nature Outlook
2.3. Product Outlook
2.4. Type Outlook
2.5. Price Range Outlook
2.6. Distribution Channel Outlook
2.7. Regional Outlook
2.8. Competitive Landscape Snapshot
Chapter 3. Matcha Tea Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Matcha Tea Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Matcha Tea Market: Nature Estimates & Trend Analysis
5.1. Matcha Tea Market, By Nature: Key Takeaways
5.2. Nature Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts by Nature, 2021 - 2033 (USD Million)
5.3.1. Organic
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Conventional
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Matcha Tea Market: Product Estimates & Trend Analysis
6.1. Matcha Tea Market, By Product: Key Takeaways
6.2. Product Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Million)
6.3.1. Powder
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Ready-To-Drink (RTD)
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Instant Premixes
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Matcha Tea Market: Type Estimates & Trend Analysis
7.1. Matcha Tea Market, By Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts by Type, 2021 - 2033 (USD Million)
7.3.1. Unflavored/Regular
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Flavored
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Matcha Tea Market: Price Range Estimates & Trend Analysis
8.1. Matcha Tea Market, By Price Range: Key Takeaways
8.2. Price Range Movement Analysis & Market Share, 2025 & 2033
8.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
8.3.1. Economy
8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Mid-range
8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.3. Premium
8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. Matcha Tea Market: Distribution Channel Estimates & Trend Analysis
9.1. Matcha Tea Market, By Distribution Channel: Key Takeaways
9.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
9.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
9.3.1. Offline
9.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
9.3.2. Online
9.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 10. Matcha Tea Market: Regional Estimates & Trend Analysis
10.1. Regional Movement Analysis & Market Share, 2025 & 2033
10.2. North America
10.2.1. U.S.
10.2.1.1. Key country dynamics
10.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.2.2. Canada
10.2.2.1. Key country dynamics
10.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.2.3. Mexico
10.2.3.1. Key country dynamics
10.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3. Europe
10.3.1. UK
10.3.1.1. Key country dynamics
10.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.2. Germany
10.3.2.1. Key country dynamics
10.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.3. France
10.3.3.1. Key country dynamics
10.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.4. Italy
10.3.4.1. Key country dynamics
10.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.5. Spain
10.3.5.1. Key country dynamics
10.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.4. Asia Pacific
10.4.1. China
10.4.1.1. Key country dynamics
10.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.4.2. India
10.4.2.1. Key country dynamics
10.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.4.3. Japan
10.4.3.1. Key country dynamics
10.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.4.4. Australia & New Zealand
10.4.4.1. Key country dynamics
10.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.5. Latin America
10.5.1. Brazil
10.5.1.1. Key country dynamics
10.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
10.6. Middle East & Africa
10.6.1. South Africa
10.6.1.1. Key country dynamics
10.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 11. Matcha Tea Market: Competitive Analysis
11.1. Recent Developments & Impact Analysis by Key Market Participants
11.2. Company Categorization
11.3. Participant’s Overview
11.4. Financial Performance
11.5. Product Benchmarking
11.6. Company Market Share Analysis, 2025 (%)
11.7. Company Heat Map Analysis, 2025
11.8. Strategy Mapping
11.9. Company Profiles
11.9.1. NESTLÉ S.A.
11.9.1.1. Company Overview
11.9.1.2. Financial Performance
11.9.1.3. Product Portfolios
11.9.1.4. Strategic Initiatives
11.9.2. Tata Global Beverages Ltd.
11.9.2.1. Company Overview
11.9.2.2. Financial Performance
11.9.2.3. Product Portfolios
11.9.2.4. Strategic Initiatives
11.9.3. Lipton Teas and Infusions
11.9.3.1. Company Overview
11.9.3.2. Financial Performance
11.9.3.3. Product Portfolios
11.9.3.4. Strategic Initiatives
11.9.4. The AOI Tea Company
11.9.4.1. Company Overview
11.9.4.2. Financial Performance
11.9.4.3. Product Portfolios
11.9.4.4. Strategic Initiatives
11.9.5. Green Foods Corporation
11.9.5.1. Company Overview
11.9.5.2. Financial Performance
11.9.5.3. Product Portfolios
11.9.5.4. Strategic Initiatives
11.9.6. Marukyu-Koyamaen Co. Ltd.
11.9.6.1. Company Overview
11.9.6.2. Financial Performance
11.9.6.3. Product Portfolios
11.9.6.4. Strategic Initiatives
11.9.7. Encha
11.9.7.1. Company Overview
11.9.7.2. Financial Performance
11.9.7.3. Product Portfolios
11.9.7.4. Strategic Initiatives
11.9.8. Tenzo Tea, Inc.
11.9.8.1. Company Overview
11.9.8.2. Financial Performance
11.9.8.3. Product Portfolios
11.9.8.4. Strategic Initiatives
11.9.9. ITO EN, LTD.
11.9.9.1. Company Overview
11.9.9.2. Financial Performance
11.9.9.3. Product Portfolios
11.9.9.4. Strategic Initiatives
11.9.10. Aiya America Inc.
11.9.10.1. Company Overview
11.9.10.2. Financial Performance
11.9.10.3. Product Portfolios
11.9.10.4. Strategic Initiatives

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