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Lingerie Market Size, Share & Trends Analysis Report By Product (Briefs, Shapewear, Bras), By Distribution Channel (Online, Offline), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Oct 27, 2025
Length 100 Pages
SKU # GV20575165

Description

Lingerie Market Summary

The global lingerie market size was estimated at USD 94.63 billion in 2024 and is projected to reach USD 165.69 billion by 2033, growing at a CAGR of 6.7% from 2025 to 2033, driven by rising body-positivity and inclusivity trends that boost demand for comfortable and diverse styles, along with e-commerce growth and social media marketing, which accelerate premiumization and global adoption. A key global trend in the market for lingerie is the shift toward comfort-first, wire-free, and multifunctional lingerie as consumers prioritize breathable, everyday styles like bralettes and seamless fits over traditional push-up designs, driven by hybrid lifestyles and demand for practical essentials.

Growth in the global market is being driven by a functional shift in women’s wardrobes, where lingerie is no longer just an innerwear purchase but part of daily comfort and wellness. Post-pandemic lifestyle changes and hybrid work culture have fueled demand for wire-free, breathable, and stretch-fit bras that can be worn for long hours, replacing traditional push-up designs. Sales data from retail platforms like ASOS, Zalando, and Myntra show bralette and seamless categories growing faster than underwire bras, reflecting a real behavioral shift rather than a fashion cycle.

Another major driver is the rise of size-inclusivity and body realism, which is expanding the customer base globally. Instead of limited “S-M-L” options, brands now offer inclusive fits across band and cup combinations, including plus-size and petite segments. Retailers such as Savage X Fenty, Marks & Spencer, and H&M have scaled sizing ranges based on demand analytics, while AI-powered virtual fitting tech from companies like TrueFit and Fit Finder has reduced return rates by solving size mismatch issues-converting more shoppers online and boosting lingerie revenue.

Another key factor driving the market growth is the premiumization of everyday lingerie, powered by social media discovery and brand storytelling. Consumers across middle-income countries are trading up from unbranded basics to branded mid-segment products offering better fabric, fit, and durability. In markets such as India, Brazil, and Southeast Asia, brands like Clovia, Zivame, and Hope Lingerie are monetizing aspirational buying through influencer try-on content, installment payments, and style education. This has turned lingerie from a low-involvement purchase into a lifestyle product, raising average selling prices and accelerating market growth.

Global Lingerie Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global lingerie market report based on product, distribution channel, and region:
  • Product Outlook (Revenue, USD Million, 2021 - 2033)
  • Briefs
  • Bras
  • Shapewear
  • Others
  • Distribution Channel (Revenue, USD Million, 2021 - 2033)
  • Online
  • Offline
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Central & South America
  • Brazil
  • Middle East & Africa
  • South Africa
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

100 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product range Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
Chapter 3. Lingerie Market Variables, Trends & Scope
3.1. Market Introduction
3.1.1. Lingerie Market Size & Growth Rate, 2021 - 2033 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Lingerie Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Lingerie Market: Product Estimates & Trend Analysis
5.1. Lingerie Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
5.3.1. Briefs
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Bras
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Shapewear
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Lingerie Market: Distribution Channel Estimates & Trend Analysis
6.1. Lingerie Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
6.3.1. Online
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Offline
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Lingerie Market: Regional Estimates & Trend Analysis
7.1. Lingerie Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.2. Germany
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.3. UK
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4. Central & South America
7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Jockey International Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Victoria’s Secret
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Zivame
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Gap, Inc.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Hanesbrands Inc.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Triumph International Ltd.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Hunkemoller
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Bare Necessities
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Calvin Klein
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. MAS Holdings
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

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