U.S. Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional Kombucha, Hard Kombucha), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2025 - 2030

U.S. Kombucha Market Size & Trends

The U.S. kombucha market size was estimated at USD 1.62 billion in 2024 and is expected to grow at a CAGR of 13.6% from 2025 to 2030. The market is driven by rising health consciousness, demand for probiotic-rich functional drinks, and a shift away from sugary sodas. Consumers are drawn to its digestive and immunity benefits, while innovations in flavors, low-sugar options, and broader retail availability boost appeal across mainstream and niche segments.

The U.S. kombucha industry is growing rapidly, fueled by rising consumer interest in health-focused beverages that support digestion, immunity, and overall wellness. As more Americans become aware of the benefits of probiotics and fermented foods, kombucha has emerged as a popular choice. Brands like GT’s Living Foods, one of the pioneers in the space, have built strong followings by emphasizing natural ingredients, organic certification, and probiotic content. This health-driven demand is also supported by growing concerns around sugar consumption, making kombucha a favorable alternative to traditional sodas and energy drinks. According to The Pennsylvania State University data published in March 2023, a survey conducted states that 66% of consumers consume kombucha for its probiotic properties and nearly 39% for overall health benefits.

Innovation in product development has further fueled market growth. Brands are expanding their offerings with diverse flavors, lower sugar content, and new formats such as hard kombucha and CBD-infused variants to attract younger demographics. These innovations not only broaden the drink's appeal but also position it as a lifestyle beverage that fits into wellness routines, social settings, and even alcohol replacement trends. For instance, in January 2024, Boochcraft, a U.S.-based company, launched a new product called Mood, a hard kombucha beverage in 2 exciting variants, Energize and Rejuvenate.

Wider distribution has significantly contributed to kombucha’s mainstream success. Once limited to natural food stores, kombucha is now commonly found in retailers like Whole Foods Market, Target, Walmart, and 7-Eleven, as well as through direct-to-consumer channels. Strategic partnerships and strong branding have helped kombucha brands secure shelf space and build consumer trust. The combination of functional benefits, flavorful variety, and expanded access continues to make kombucha one of the fastest-growing segments in the U.S. functional beverage market. For instance, in June 2022, Remedy Drinks, an Australian beverage company known for its low-sugar kombucha, significantly expanded its presence in the U.S. The company has secured multiple national distribution channels, enhancing its availability across various retail outlets. Additionally, Remedy is launching a new product flavor to cater to the growing consumer demand for healthier beverage options. This strategic move aims to capitalize on the increasing popularity of functional drinks in the U.S. market.

U.S. Kombucha Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the kombucha market report on the basis of product and distribution channel.

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Conventional
• Hard
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On-Trade
• Off-Trade

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