Report cover image

Japan Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form, By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 24, 2025
Length 80 Pages
SKU # GV20192407

Description

Japan Dietary Supplements Market Trends

The Japan dietary supplements market size was estimated at USD 13.32 billion in 2024 and is projected to grow at a CAGR of 11.3% from 2025 to 2030. The rising adoption of dietary supplements by the geriatric population, a strong emphasis on health and wellness in domestic lifestyle preferences, and high health awareness in Japan are primarily driving the growth of this market. The popularity of beauty products and anti-aging treatments in the country also contributes to the growing demand.

Significant awareness regarding health and wellness across Japan supports the growth of this market. Many consumers adopt healthy diets and fitness routines while focusing on adding supplements to daily consumption, increasing the demand for multivitamins, protein powders, prebiotics, and probiotics. The growing availability of information also plays a vital role in Japan's rising consumption of dietary supplements.

A large geriatric population in the country has a noteworthy influence on the demand for dietary supplements. In 2023, nearly 31.7% of Japan’s population was aged 65 and above. This contributes to increasing demand for supplements designed for gut health improvements, anti-aging, and weight management. In addition, the growing prevalence of multiple chronic diseases such as Chronic Obstructive Pulmonary Disease (COPD), cancer, arthritis, chronic kidney disease, and others is expected to result in increasing demand for dietary supplements in the forecast period. According to the International Agency for Research on Cancer, in 2022, nearly 1,005,157 new cancer cases were recorded in Japan. Such aspects are expected to facilitate the growth of the dietary supplements market in Japan.

Changed lifestyles of individuals and families living in key cities of Japan, such as Tokyo, Yokohama, Osaka, Nagoya, and others, have led to the inclusion of dietary supplements to address gas in nutrition and a healthy diet. In addition, the convenience offered by products equipped with innovative packaging and easy-to-consume forms such as tablets and gummies also significantly influences demand from working professionals and young adults.

Japan Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Japan dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
  • Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
  • Vitamin
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E
  • Botanicals
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Others (Selenium, Chromium, Copper)
  • Proteins & Amino Acids
  • Collagen
  • Others
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Probiotics
  • Prebiotics & Postbiotics
  • Others
  • Form Outlook (Revenue, USD Million, 2018 - 2030)
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • OTC
  • Prescribed
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others (Direct to Consumer, MLM)
  • Online
  • Amazon
  • Other Online Retail Stores
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

80 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Japan Dietary Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Regulatory Framework
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Japan Dietary Supplements Market: Ingredients Estimates & Trend Analysis
5.1. Japan Dietary Supplements Market Ingredients: Key Takeaways
5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
5.3. Japan Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
5.3.1. Vitamin
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.1. Multivitamin
5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.2. Vitamin A
5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.3. Vitamin B
5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.4. Vitamin C
5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.5. Vitamin D
5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.6. Vitamin K
5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.7. Vitamin E
5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Botanicals
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3. Minerals
5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.2. Calcium
5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.3. Potassium
5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.4. Magnesium
5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.5. Iron
5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.6. Zinc
5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.7. Others (Selenium, Chromium, Copper)
5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4. Proteins & Amino Acids
5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.2. Collagen
5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.3. Others
5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.5. Fibers & Specialty Carbohydrates
5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.6. Omega Fatty Acids
5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.7. Probiotics
5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.8. Prebiotics & Postbiotics
5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.9. Others
5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Japan Dietary Supplements Market: Form Estimates & Trend Analysis
6.1. Japan Dietary Supplements Market Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Japan Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
6.3.1. Tablets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Capsules
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Soft Gels
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Powders
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Gummies
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.6. Liquid
6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.7. Others
6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Japan Dietary Supplements Market: Type Estimates & Trend Analysis
7.1. Japan Dietary Supplements Market Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2024 & 2030
7.3. Japan Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
7.3.1. OTC
7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.3.2. Prescribed
7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Japan Dietary Supplements Market: Application Estimates & Trend Analysis
8.1. Japan Dietary Supplements Market Application: Key Takeaways
8.2. Application Movement Analysis & Market Share, 2024 & 2030
8.3. Japan Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
8.3.1. Bone & Joint Health
8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.2. Gastrointestinal Health
8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.3. Immunity
8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.4. Cardiac Health
8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.5. Diabetes
8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.6. Anti-cancer
8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.7. Lungs Detox/Cleanse
8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.8. Skin/ Hair/ Nails
8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.9. Sexual Health
8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.10. Brain/Mental Health
8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.11. Insomnia
8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.12. Menopause
8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.13. Anti-aging
8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.14. Prenatal Health
8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.15. Others
8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 9. Japan Dietary Supplements Market: End Use Estimates & Trend Analysis
9.1. Japan Dietary Supplements Market End Use: Key Takeaways
9.2. End Use Movement Analysis & Market Share, 2024 & 2030
9.3. Japan Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
9.3.1. Adults
9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2. Millennials
9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2. Male
9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.3. Female
9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.3. Pregnant Women
9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.4. Non-pregnant Women
9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3. Gen X
9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.2. Male
9.3.1.2.2.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.3. Female
9.3.1.2.2.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.7. Pregnant Women
9.3.1.2.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.8. Non-pregnant Women
9.3.1.2.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4. Gen Z
9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.2. Male
9.3.1.2.2.9. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3. Female
9.3.1.2.2.10. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.11. Pregnant Women
9.3.1.2.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.12. Non-pregnant Women
9.3.1.2.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5. Boomers
9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.2. Male
9.3.1.2.2.13. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.3. Female
9.3.1.2.2.14. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.2. Geriatric
9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.3. Children
9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.4. Infants
9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 10. Japan Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
10.1. Japan Dietary Supplements Market Distribution Channel: Key Takeaways
10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
10.3. Japan Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
10.3.1. Offline
10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.2. Hypermarkets/Supermarkets
10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.3. Pharmacies
10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.4. Specialty Stores
10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.5. Practitioner
10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.6. Others (Direct to Consumer, MLM)
10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2. Online
10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.2. Amazon
10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.3. Other Online Retail Stores
10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 11. Japan Dietary Supplements Market - Competitive Landscape
11.1. Recent Developments & Impact Analysis by Key Market Participants
11.2. Company Categorization
11.3. Financial Performance
11.4. Product Benchmarking
11.5. Company Market Share, 2024
11.6. Company Heat Map/ Positioning Analysis
11.7. Strategy Mapping
11.8. Company Profiles
11.8.1. Meiji Holdings Co., Ltd.
11.8.1.1. Company Overview
11.8.1.2. Financial Performance
11.8.1.3. Product Benchmarking
11.8.1.4. Strategic Initiatives
11.8.2. DHC Corporation
11.8.2.1. Company Overview
11.8.2.2. Financial Performance
11.8.2.3. Product Benchmarking
11.8.2.4. Strategic Initiatives
11.8.3. Otsuka Pharmaceutical Co., Ltd.
11.8.3.1. Company Overview
11.8.3.2. Financial Performance
11.8.3.3. Product Benchmarking
11.8.3.4. Strategic Initiatives
11.8.4. Amway Japan GK
11.8.4.1. Company Overview
11.8.4.2. Financial Performance
11.8.4.3. Product Benchmarking
11.8.4.4. Strategic Initiatives
11.8.5. Abbott Japan Co., Ltd.
11.8.5.1. Company Overview
11.8.5.2. Financial Performance
11.8.5.3. Product Benchmarking
11.8.5.4. Strategic Initiatives

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us