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Italy Energy Drinks Market Size, Share & Trends Analysis Report By Product (Energy Drinks, Energy Shorts), By Type (Organic, Conventional), By Packaging (Bottles, Cans), By Distribution Channel (On-Trade, Off-Trade), And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 03, 2025
Length 90 Pages
SKU # GV20192182

Description

Italy Energy Drinks Market Size & Trends

The Italy energy drinks market size was estimated at USD 2.54 billion in 2024 and is expected to grow at a CAGR of 7.2% from 2025 to 2030. The growth is attributable to increasing health awareness and evolving consumer lifestyles. Italian consumers, particularly young adults and fitness enthusiasts are shifting towards sugar-free and natural ingredient-based energy drinks that offer functional benefits such as enhanced mental focus and sustained energy. For instance, the rise of nootropic energy drinks containing ingredients like L-theanine and B vitamins has gained popularity among students and working professionals seeking improved concentration without jitters.

Innovation and product diversification are key growth drivers in the Italian market. Companies are expanding their portfolios with ready-to-drink (RTD) energy beverages enriched with electrolytes, herbal extracts, and natural caffeine sources like green tea and guarana. The convenience of portable RTD formats, combined with sustainable packaging solutions, appeals to busy urban consumers. For instance, the increasing presence of energy drink vending machines and direct-to-consumer sales channels has accelerated market penetration, especially in metropolitan areas.

Regulatory support and cultural factors also contribute to market expansion. Italy’s stringent labeling and ingredient safety standards ensure consumer trust, while the country’s strong sports culture and growing participation in fitness activities fuel demand for performance-enhancing beverages. In addition, the preference for clean-label and plant-based products aligns with Italy’s emphasis on natural and authentic food traditions. These factors collectively position the Italy energy drinks market for robust growth through 2030.

Italy Energy Drinks Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Italy energy drinks market report based on product, type, packaging, and distribution channel:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Energy Drinks
  • Energy Shots
  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Organic
  • Conventional
  • Packaging Outlook (Revenue, USD Million, 2018 - 2030)
  • Bottles
  • Cans
  • Others
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • On-Trade
  • Off-Trade
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

90 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Type Outlook
2.4. Packaging Outlook
2.5. Distribution Channel Outlook
Chapter 3. Italy Energy Drinks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Italy Energy Drinks Market: Product Estimates & Trend Analysis
4.1. Italy Energy Drinks Market, By Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
4.3.1. Energy Drinks
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.2. Energy Shots
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 5. Italy Energy Drinks Market: Type Estimates & Trend Analysis
5.1. Italy Energy Drinks Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million)
5.3.1. Organic
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Organic
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Italy Energy Drinks Market: Packaging Estimates & Trend Analysis
6.1. Italy Energy Drinks Market, By Packaging: Key Takeaways
6.2. Packaging Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
6.3.1. Bottles
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Cans
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Others
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Italy Energy Drinks Market: Distribution Channel Estimates & Trend Analysis
7.1. Italy Energy Drinks Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel , 2018 - 2030 (USD Million)
7.3.1. On-Trade
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Off-Trade
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Red Bull GmbH
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Suntory Holdings Limited
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. PepsiCo, Inc.
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Monster Beverage Corporation
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Lucozade Ribena Suntory Limited
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. The Coca-Cola Company
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Amway Corp
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Keurig Dr. Pepper, Inc
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Vitamin Well AB
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Congo Brands
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

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