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Indonesia Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Online, Electronic Stores), And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 11, 2025
Length 75 Pages
SKU # GV20192289

Description

Market Size & Trends

The Indonesia household appliances market size was valued at USD 13.76 billion in 2024 and is anticipated to grow at a CAGR of 6.5% from 2025 to 2030. The increasing purchase capacity of the middle-class population in the country, multiple strategic advancements initiated by brands for improving market share in Asia Pacific, and the growing availability of extensive product portfolios offered by global brands in Indonesia are some of the key growth drivers for this market.

In recent years, many technology and innovation-driven companies have concentrated on their operations in Asia to meet the increasing demand for advanced products. Several household appliance brands have established manufacturing facilities and extensive distribution networks in Indonesia to enhance their supply chain capabilities. For instance, in May 2025, Daikin announced commencement of mass production at its first full-scale residential air conditioner factory in Indonesia. Operated by PT Daikin Industries Indonesia, the facility aimed to launch locally manufactured units in the Indonesia market by July 2025.

Changing customer preferences and rising disposable incomes among Indonesian consumers have prompted the development and improvement of facilities, partnerships, and new product innovations in the household appliances market in Indonesia. In January 2025, Midea Electronics Indonesia launched the Midea Everest refrigerator in Indonesia, featuring large capacity, advanced technology, and energy efficiency. The product was developed to meet modern consumer demands for innovative, high-performance, and affordable home appliances. Such advancements are expected to facilitate market growth during forecast period.

Indonesia Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Indonesia household appliances market report on the basis of product and distribution channel:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

75 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Indonesia Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
3.6. Indonesia Household Appliances Retail Pricing Analysis, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Indonesia Household Appliances Market: Product Estimates & Trend Analysis
5.1. Indonesia Household Appliances Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Indonesia Household Appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.3.1. Major Appliances
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.2. Water Heater
5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.3. Dishwasher
5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.4. Refrigerator
5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.6. Vacuum Cleaner
5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.7. Washing Machine and Dryers
5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.8. Air Conditioner
5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Small Appliances
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.2. Coffee Makers
5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.3. Toasters
5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.4. Juicers, Blenders and Food Processors
5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.5. Hair Dryers
5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.6. Irons
5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.7. Deep Fryers
5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.8. Space Heaters
5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.9. Electric Trimmers and Shavers
5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.10. Air Purifiers
5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.11. Humidifiers & Dehumidifiers
5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.12. Rice Cookers & Steamers
5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.13. Air Fryers
5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Indonesia Household Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Indonesia Household Appliances Market Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Indonesia Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Electronic Stores
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Exclusive Brand Outlets
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Online
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Indonesia Household Appliances Market - Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Share, 2024
7.4. Company Heat Map/ Positioning Analysis
7.5. Strategy Mapping
7.6. Company Profiles
7.6.1. BSH Home Appliances
7.6.1.1. Company Overview
7.6.1.2. Financial Performance
7.6.1.3. Product Benchmarking
7.6.1.4. Strategic Initiatives
7.6.2. DAIKIN INDUSTRIES, Ltd.
7.6.2.1. Company Overview
7.6.2.2. Financial Performance
7.6.2.3. Product Benchmarking
7.6.2.4. Strategic Initiatives
7.6.3. Sharp Corporation
7.6.3.1. Company Overview
7.6.3.2. Financial Performance
7.6.3.3. Product Benchmarking
7.6.3.4. Strategic Initiatives
7.6.4. Toshiba Lifestyle Products and Services Corporation
7.6.4.1. Company Overview
7.6.4.2. Financial Performance
7.6.4.3. Product Benchmarking
7.6.4.4. Strategic Initiatives
7.6.5. LG Electronics
7.6.5.1. Company Overview
7.6.5.2. Financial Performance
7.6.5.3. Product Benchmarking
7.6.5.4. Strategic Initiatives
7.6.6. Midea Electronics Indonesia
7.6.6.1. Company Overview
7.6.6.2. Financial Performance
7.6.6.3. Product Benchmarking
7.6.6.4. Strategic Initiatives

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