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India Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances) By Distribution Channel (Hypermarkets & Supermarkets, Electronic Stores, Exclusive Brand Outlets, Online), And Segment Forecasts, 2025 -

Publisher Grand View Research
Published Jun 09, 2025
Length 80 Pages
SKU # GV20192263

Description

India Household Appliances Market Trends

The India household appliances market size was estimated at USD 22.45 billion in 2024 and is expected to grow at a CAGR of 7.2% from 2025 to 2030. The growth of the Indian household appliances industry is driven by rising disposable incomes, rapid urbanization, increasing electrification in rural areas, and a growing middle class with evolving lifestyles. Additionally, technological advancements, smart appliance adoption, and government initiatives like "Make in India" and rural electrification programs are fueling demand. The expansion of e-commerce and improved retail infrastructure also contribute to easier access and wider product availability, further accelerating market growth.

The India household appliances market is experiencing robust growth, fueled by rising disposable incomes, urbanization, and shifting consumer preferences. According to an article by the Times of India published in May 2025, in FY25, average monthly spending on consumer durables surged by 72%, a dramatic increase from the 6% rise in FY24, reflecting a growing trend in home ownership and the subsequent demand for appliances and home furnishings. The major domestic appliances market experienced an 18% value-based growth in the first half of 2024, with premium segments like 9 kg+ washing machines expanding by 30% and energy-efficient air conditioners by 59%.

Technology and innovation play a crucial role in shaping market dynamics. Consumers are increasingly drawn to smart, energy-efficient appliances that offer advanced features such as IoT connectivity, automation, and AI integration. Manufacturers are concentrating on product differentiation, enhanced energy ratings, and eco-friendly appliances to meet evolving consumer preferences. Additionally, the availability of financing options and appealing EMI schemes further encourages the purchase of premium products.

For instance, in April 2025, Samsung introduced India-centric advanced AI-powered features in its air conditioners, refrigerators, and other appliances. The company's AI technology, dubbed "AI Desi," aims to enhance the user experience with features such as personalized recommendations and smart home automation. According to the Times of India, Samsung's AI-powered appliances are designed to learn users' preferences and adapt to their needs. The features include smart temperature control, energy efficiency, and voice control through Samsung's Bixby virtual assistant.

Government initiatives such as “Make in India,” increased rural electrification, and improved infrastructure have expanded the market beyond metro cities. The growing penetration of e-commerce platforms has made household appliances more accessible to consumers in Tier 2 and Tier 3 cities, offering competitive pricing and a wide product range. These factors collectively contribute to the sustained growth of the household appliances market in India.

India Household Appliances Market Report Segmentation

This report forecasts volume & revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the India household appliances market report based on product, and distribution channel:
  • Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

80 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Ingredient Outlook
2.3. Application Outlook
2.4. Regional Outlook
Chapter 3. India Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
3.6. Pricing Analysis by Product, 2024
Chapter 4. India Household Appliances Market: Product Estimates & Trend Analysis
4.1. India Household Appliances Market, By Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million, Thousand Units)
4.4. Major Appliances
4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.2. Water Heater
4.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.3. Dishwasher
4.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.4. Refrigerator
4.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.5. Cooktop, Cooking Range, Microwave, and Oven
4.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.6. Vacuum Cleaner
4.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.7. Washing Machine and Dryers
4.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.4.8. Air Conditioner
4.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5. Small Appliances
4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.2. Coffee Makers
4.5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.3. Toasters
4.5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.4. Juicers, Blenders and Food Processors
4.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.5. Hair Dryers
4.5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.6. Irons
4.5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.7. Deep Fryers
4.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.8. Space Heaters
4.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.9. Electric Trimmers and Shavers
4.5.9.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.10. Air Purifiers
4.5.10.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.11. Humidifiers & Dehumidifiers
4.5.11.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.12. Rice Cookers & Steamers
4.5.12.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
4.5.13. Air Fryers
4.5.13.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 5. India Household Appliances Market: Distribution Channel Estimates & Trend Analysis
5.1. India Household Appliances Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million, Thousand Units)
5.4. Hypermarkets & Supermarkets
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.5. Electronic Stores
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.6. Exclusive Brand Outlets
5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.7. Online
5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.8. Others
5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 6. Competitive Analysis
6.1. Recent developments & impact analysis, by key market participants
6.2. Company Categorization
6.3. Participant’s Overview
6.4. Financial Performance
6.5. Product Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis
6.8. Strategy Mapping
6.9. Company Profiles
6.9.1. LG Electronics
6.9.1.1. Company Overview
6.9.1.2. Financial Performance
6.9.1.3. Product Portfolios
6.9.1.4. Strategic Initiatives
6.9.2. Samsung Electronics
6.9.2.1. Company Overview
6.9.2.2. Financial Performance
6.9.2.3. Product Portfolios
6.9.2.4. Strategic Initiatives
6.9.3. Whirlpool Corporation
6.9.3.1. Company Overview
6.9.3.2. Financial Performance
6.9.3.3. Product Portfolios
6.9.3.4. Strategic Initiatives
6.9.4. Godrej Appliances
6.9.4.1. Company Overview
6.9.4.2. Financial Performance
6.9.4.3. Product Portfolios
6.9.4.4. Strategic Initiatives
6.9.5. Haier Appliances India
6.9.5.1. Company Overview
6.9.5.2. Financial Performance
6.9.5.3. Product Portfolios
6.9.5.4. Strategic Initiatives
6.9.6. IFB Industries
6.9.6.1. Company Overview
6.9.6.2. Financial Performance
6.9.6.3. Product Portfolios
6.9.6.4. Strategic Initiatives
6.9.7. Bosch Household Appliances
6.9.7.1. Company Overview
6.9.7.2. Financial Performance
6.9.7.3. Product Portfolios
6.9.7.4. Strategic Initiatives
6.9.8. Voltas (Tata Group)
6.9.8.1. Company Overview
6.9.8.2. Financial Performance
6.9.8.3. Product Portfolios
6.9.8.4. Strategic Initiatives
6.9.9. Panasonic India
6.9.9.1. Company Overview
6.9.9.2. Financial Performance
6.9.9.3. Product Portfolios
6.9.9.4. Strategic Initiatives
6.9.10. Havells India (including Lloyd)
6.9.10.1. Company Overview
6.9.10.2. Financial Performance
6.9.10.3. Product Portfolios
6.9.10.4. Strategic Initiatives
6.9.11. Blue Star
6.9.11.1. Company Overview
6.9.11.2. Financial Performance
6.9.11.3. Product Portfolios
6.9.11.4. Strategic Initiatives
6.9.12. Electrolux
6.9.12.1. Company Overview
6.9.12.2. Financial Performance
6.9.12.3. Product Portfolios
6.9.12.4. Strategic Initiatives
6.9.13. Crompton Greaves Consumer Electricals
6.9.14.1. Company Overview
6.9.14.2. Financial Performance
6.9.14.3. Product Portfolios
6.9.14.4. Strategic Initiatives
6.9.14. Bajaj Electricals
6.9.15.1. Company Overview
6.9.15.2. Financial Performance
6.9.15.3. Product Portfolios
6.9.15.4. Strategic Initiatives
6.9.15. Morphy Richards (part of Bajaj Electricals in India)
6.9.16.1. Company Overview
6.9.16.2. Financial Performance
6.9.16.3. Product Portfolios
6.9.16.4. Strategic Initiatives

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