India Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form (Tablets, Capsules, Powders, Gummies, Liquid), By Type, By Application, By End-use, By Distribution Channel, And Segment Forecas

India Dietary Supplements Market Trends

The India dietary supplements market size was estimated at USD 5.17 billion in 2024 and is projected to grow at a CAGR of 13.1% from 2025 to 2030. Increasing awareness regarding the role of dietary supplements in facilitating improved well-being, growing availability of products offered by global brands, and rising incorporation of dietary supplements in treatments related to chronic diseases are key growth drivers for this market.

India, one of the highly populated countries in the world, has seen a significant increase in the demand for nutrient-rich foods, functional dietary products, and supplements in recent years. This rise in demand is mainly driven by the growing prevalence of chronic non-communicable diseases (NCDs), such as diabetes, cardiovascular diseases, and cancer. Dietary supplements are increasingly utilized during the treatment of these conditions to support gut health, boost immunity, and enhance overall well-being. In addition, many young adults in urban India consume multivitamins, prebiotics, probiotics, postbiotics, and omega-3 supplements to improve their health.

Products such as protein powders, protein-infused bars, vitamin gummies, probiotic yogurt and others are increasingly being adopted by urban consumers. The availability of such products through e-commerce and quick-commerce platforms in India generates greater consumer engagement. In addition, domestic market trends and preferences of local customers also shape various developments in this market. For instance, in July 2024, HealthOK (Mankind), partnered with Bikanervala, a multinational food service, to promote its vegetarian multivitamin offering. The partnership is a strategic decision as both brands are vegetarian, and the organizations aim to make it easier for vegetarians to have a healthy lifestyle.

India Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the India dietary supplements market report based on ingredients, form, type, application, end-use, and distribution channel:

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
• Vitamin
• Multivitamin
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin K
• Vitamin E
• Botanicals
• Minerals
• Calcium
• Potassium
• Magnesium
• Iron
• Zinc
• Others (Selenium, Chromium, Copper)
• Proteins & Amino Acids
• Collagen
• Others
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others
• Form Outlook (Revenue, USD Million, 2018 - 2030)
• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Liquid
• Others
• Type Outlook (Revenue, USD Million, 2018 - 2030)
• OTC
• Prescribed
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Adults
• Millennials
• Male
• Female
• Pregnant Women
• Non-pregnant Women
• Gen X
• Male
• Female
• Pregnant Women
• Non-pregnant Women
• Gen Z
• Male
• Female
• Pregnant Women
• Non-pregnant Women
• Boomers
• Male
• Female
• Geriatric
• Children
• Infants
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Offline
• Hypermarkets/Supermarkets
• Pharmacies
• Specialty Stores
• Practitioner
• Others (Direct to Consumer, MLM)
• Online
• Amazon
• Other Online Retail Stores