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India Cosmetics Market Size, Share & Trends Analysis Report By Product (Skin Care, Oral Care, Hair Care, Color Cosmetics, Bath & Shower Products, Perfume & Fragrance), By End-user (Men, Women), By Distribution Channel, And Segment Forecasts, 2026 - 2033

Published Dec 23, 2025
Length 100 Pages
SKU # GV20724114

Description

India Cosmetics Market Summary

The India cosmetics market size was estimated at USD 21.50 billion in 2025 and is projected to reach USD 43.85 billion by 2033, growing at a CAGR of 9.3% from 2026 to 2033. The market is experiencing strong and sustained growth due to a combination of demographic shifts, evolving consumer preferences, digital influence, and rising product innovation.

A young population with increasing disposable incomes is driving higher spending on beauty, skincare, and grooming products. Consumers today are more informed, aspirational, and willing to experiment with global trends, premium brands, and hybrid multifunctional products.

A strong pivot toward clean, natural, and ingredient-transparent formulations is also fuelling demand. Indian consumers are increasingly conscious about product safety, sustainability, and the long-term benefits of skincare ingredients. This trend has led to substantial growth of Ayurvedic, herbal, and toxin-free cosmetic brands. Alongside this, hybrid formulations that combine skincare and makeup benefits, such as serum foundations, tinted sunscreens, and BB/CC creams, are gaining traction due to their convenience and multifunctional value.

In addition, the rising adoption of sample packs and travel-size formats has played a significant role in accelerating product trials and reducing entry barriers for consumers. Brands increasingly offer mini-sized versions of serums, moisturisers, fragrances, and makeup products, allowing customers to test efficacy and compatibility before committing to full-size purchases. This strategy has been particularly effective in expanding reach among price-sensitive and first-time buyers, while also increasing brand engagement and repeat purchases.

The rapid expansion of e-commerce and quick commerce (Q-commerce) platforms such as Zepto and Blinkit has dramatically improved access to beauty products across India. These platforms offer fast delivery (often within minutes) and a wide assortment of skincare, haircare, bath & shower, and oral care SKUs, making it easier for consumers to order these discretionary cosmetics instantly and regularly.

India Cosmetics Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the India cosmetics market based on product, end user, and distribution channel:
  • Product Outlook (Revenue, USD Million, 2021 - 2033)
  • Skin Care
  • Face Skin Care
  • Lotions, Face Creams, & Moisturizers
  • Cleansers & Face Wash
  • Facial Serums
  • Sunscreen/Sun Care
  • Sheet Face Masks
  • Others
  • Body Skin Care
  • Hair Removal Products
  • Lotions, Creams, & Moisturizers
  • Body Sunscreen/Sun Care
  • Body Scrub
  • Others
  • Hair Care
  • Shampoo
  • Conditioner
  • Oils
  • Colorants
  • Serums
  • Others
  • Oral Care
  • General Purpose Products
  • Toothpaste
  • Toothbrush
  • Mouthwashes/Rinses
  • Dental Floss
  • Others
  • Beauty Oral Care Products
  • Teeth Whitening Products
  • Teeth Glossing Products
  • Breath Freshening Products
  • Tooth Polishing Tools
  • Others
  • Color Cosmetics
  • Face Color Cosmetics
  • Foundation
  • Concealer
  • Blush and Bronzer
  • Powder
  • Others
  • Lip Color Cosmetics
  • Lipstick
  • Lip Liner
  • Lip Gloss
  • Lip Tint
  • Others
  • Eye Color Cosmetics
  • Eye Shadow
  • Eye Liner
  • Mascara
  • Eye Pencil
  • Others
  • Nail Color Cosmetics
  • Bath & Shower Products
  • Bar Soap
  • Body Wash & Shower Gel
  • Body Scrubs & Exfoliators
  • Others
  • Perfume & Fragrance
  • Fine Fragrances (EDP, EDT, EDC)
  • Body Mists & Body Sprays
  • Deodorants
  • Attars & Non-alcoholic Perfume Oils
  • Others
  • End User Outlook (Revenue, USD Million, 2021 - 2033)
  • Men
  • Women
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Modern Trade
  • General Trade
  • Specialty Beauty Stores
  • Pharmacies & Drugstores
  • Online/E-commerce
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

100 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. End User Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. India Cosmetics Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. India Haircare Product Market - Consumer Overview
4.1.1. Demographic Analysis
4.1.2. Key Trends and Preferences
4.1.3. Consumer Purchase Behavior across Key Distribution Channels
4.1.4. Purchase Pathway and Consumer Decision Journey
4.2. India Oral Care Products Market - Consumer Overview
4.2.1. Demographic Analysis
4.2.2. Key Trends and Preferences
4.2.3. Consumer Purchase Behavior across Key Distribution Channels
4.2.4. Purchase Pathway and Consumer Decision Journey
4.3. India Perfume/Fragrance Market - Consumer Overview
4.3.1. Demographic Analysis
4.3.2. Key Trends and Preferences
4.3.3. Consumer Purchase Behavior across Key Distribution Channels
4.3.4. Purchase Pathway and Consumer Decision Journey
4.4. India Bath & Shower Products Market - Consumer Overview
4.4.1. Demographic Analysis
4.4.2. Key Trends and Preferences
4.4.3. Consumer Purchase Behavior across Key Distribution Channels
4.4.4. Purchase Pathway and Consumer Decision Journey
4.5. India Skin Care Products Market - Consumer Overview
4.5.1. Demographic Analysis
4.5.2. Key Trends and Preferences
4.5.3. Consumer Purchase Behavior across Key Distribution Channels
4.5.4. Purchase Pathway and Consumer Decision Journey
4.6. Consumer Spending Behavior, 2024
4.6.1. Estimated Average Ticket Price, 2024 (USD)
4.6.1.1. Face Skin Care
4.6.1.2. Body Skin Care
4.6.1.3. Hair Care
4.6.1.4. Face Color Cosmetics
4.6.1.5. Lip Color Cosmetics
4.6.1.6. Eye Color Cosmetics
4.6.1.7. Nail Color Cosmetics
4.6.2. Estimated Average Ticket Price, By Distribution Channel, 2024 (USD)
4.6.2.1. Hypermarket & Supermarket
4.6.2.2. Specialty Beauty Stores
4.6.2.3. Pharmacies & Drugstores
4.6.2.4. Online/E-commerce
4.6.2.5. Others (Department Stores, etc.)
Chapter 5. India Cosmetics Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2025 & 2033
5.2. Skincare
5.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2. Face Skin Care
5.2.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.1. Lotions, Face Creams, & Moisturizers
5.2.2.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.2. Cleansers & Face Wash
5.2.2.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.3. Facial Serums
5.2.2.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.4. Sunscreen/Sun Care
5.2.2.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.5. Sheet Face Masks
5.2.2.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2.1.6. Other Face Skin Care Products
5.2.2.1.6.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3. Body Skin Care
5.2.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3.1.1. Hair Removal Products
5.2.3.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3.1.2. Lotions, Creams, & Moisturizers
5.2.3.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3.1.3. Body Sunscreen/Sun Care
5.2.3.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3.1.4. Body Scrub
5.2.3.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.3.1.5. Other Body Skin Care Products
5.2.3.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3. Hair Care
5.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.2. Shampoo
5.3.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.3. Conditioner
5.3.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.4. Oils
5.3.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.5. Colorants
5.3.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.6. Serums
5.3.6.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.7. Other Hair Care Products
5.3.7.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4. Oral Care
5.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2. General Purpose Products
5.4.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2.1.1. Toothpaste
5.4.2.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2.1.2. Toothbrush
5.4.2.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2.1.3. Mouthwashes/Rinses
5.4.2.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2.1.4. Dental Floss
5.4.2.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2.1.5. Other General-Purpose Oral Products
5.4.2.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3. Beauty Oral Care Products
5.4.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3.1.1. Teeth Whitening Products
5.4.3.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3.1.2. Teeth Glossing Products
5.4.3.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3.1.3. Breath Freshening Products
5.4.3.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3.1.4. Tooth Polishing Tools
5.4.3.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3.1.5. Other Beauty Oral Care Products
5.4.3.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5. Color Cosmetics
5.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2. Face Color Cosmetics
5.5.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2.1.1. Foundation
5.5.2.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2.1.2. Concealer
5.5.2.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2.1.3. Blush & Bronzer
5.5.2.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2.1.4. Powder
5.5.2.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2.1.5. Other Face Color Cosmetic Products
5.5.2.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3. Lip Color Products
5.5.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3.1.1. Lipstick
5.5.3.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3.1.2. Lip Liner
5.5.3.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3.1.3. Lip Gloss
5.5.3.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3.1.4. Lip Tint
5.5.3.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3.1.5. Other Lip Color Cosmetic Products
5.5.3.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4. Eye Color Products
5.5.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4.1.1. Eye Shadow
5.5.4.1.1.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4.1.2. Eye Liner
5.5.4.1.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4.1.3. Mascara
5.5.4.1.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4.1.4. Eye Pencil
5.5.4.1.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.4.1.5. Other Eye Color Cosmetic Products
5.5.4.1.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.5. Nail Color Products
5.5.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6. Bath & Shower Products
5.6.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.2. Bar Soap
5.6.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.3. Body Wash & Shower Gel
5.6.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.4. Body Scrubs & Exfoliators
5.6.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.5. Other Bath & Shower Products
5.6.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7. Perfume & Fragrance
5.7.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7.2. Fine Fragrances (EDP, EDT, EDC)
5.7.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7.3. Body Mists & Body Sprays
5.7.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7.4. Deodorants
5.7.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7.5. Attars & Non-alcoholic Perfume Oils
5.7.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.7.6. Other Perfumes & Fragrances
5.7.6.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
Chapter 6. India Cosmetics Market: End User Estimates & Trend Analysis
6.1. End User Movement Analysis & Market Share, 2025 & 2033
6.2. Men
6.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
6.3. Women
6.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
Chapter 7. India Cosmetics Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
7.2. Modern Trade
7.2.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
7.3. General Trade
7.3.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
7.4. Specialty Beauty Stores
7.4.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
7.5. Pharmacies & Drugstores
7.5.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
7.6. Online/E-commerce
7.6.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
7.7. Others
7.7.1. Market Estimates and Forecast, 2021 - 2033 (USD Million)
Chapter 8. India Cosmetics Market - Analysis of Trade Flows and Economic Indicators
8.1. Trade Overview
8.2. Product-Wise Import Segmentation (Revenue, USD Million; Volume, Tons/Units), 2024
8.3. Key Trade Partners and Supply Corridors
8.4. Trade Value, Volume, and Pricing Trends
8.5. Future Trade Outlook
Chapter 9. India Cosmetics Market - Foreign Investments (FDI) Overview & Trends Analysis
9.1. FDI Overview
9.2. Key Foreign Investment Cases
9.3. Investment Modes and Partnership Models
9.4. Regional Investment Hubs
9.5. Observations and Recommendations
Chapter 10. India Cosmetics Market - Opportunity Assessment Analysis, 2024
10.1. Consumer-Driven Opportunities
10.2. Product and Innovation Opportunities
10.3. B2B and Supply Chain Opportunities
Chapter 11. India Cosmetics Market - Market Entry Strategies
11.1. Overview of Entry Routes
11.2. Evaluation Framework
11.3. Distribution Strategy Blueprint
11.4. Pricing and Localization
Chapter 12. India Cosmetics Market - Overview of Import Regulations and Procedures
12.1. Regulatory Authorities - Overview, Insights, and Impact Assessment
12.2. Import Registration Framework
12.3. Information Procurement
12.4. Compliance and Certification
12.5. Import Procedure Workflow
Chapter 13. India Cosmetics Market - GDO (Large-Scale Retail Distribution) and E-Commerce Channels
13.1. Structure of Indian GDO (Brick-and-Mortar Retail)
13.2. Key Retail Players and Store Formats - Analysis and Overview
13.3. Online Penetration Rate within Cosmetics Retail, by Product Category, 2024 (%)
13.4. Key Platforms Analysis, 2024
13.5. D2C Brand Growth and Social Commerce Evolution (Instagram, YouTube, Influencer Marketing, etc.)
13.6. Logistics and Fulfilment Ecosystem
Chapter 14. Importers and Distributors Analysis and Overview
14.1. Mapping Of Distribution Landscape
14.2. Company Profiles
14.3. Strategic Partner Identification
Chapter 15. India Cosmetics Market - Import Trade Statistics and Category Analysis
15.1. HS Code Mapping and Classification
15.2. Import Data Analysis, 2018 to 2024
Chapter 16. India Cosmetics Market - Competitive Landscape
16.1. India Skincare Market: Company Market Share Analysis, 2024
16.1.1. Hindustan Unilever Limited
16.1.2. L’Oréal India Private Limited
16.1.3. Kenvue
16.1.4. The Estée Lauder Companies Inc.
16.1.5. Honasa Consumer Limited
16.1.6. Nykaa House of Brands
16.1.7. Procter & Gamble
16.1.8. Emami Limited
16.1.9. Dabur India Limited
16.1.10. Beiersdorf AG
16.1.11. Lotus Herbals Private Limited
16.1.12. Patanjali Ayurved Limited
16.1.13. Shiseido Company, Limited
16.1.14. Revlon India Limited
16.1.15. Coty Inc.
16.2. India Haircare Market: Company Market Share Analysis, 2024
16.2.1. Hindustan Unilever Limited
16.2.2. Marico Limited
16.2.3. Dabur India Limited
16.2.4. Procter & Gamble
16.2.5. L’Oréal India Private Limited
16.2.6. Emami Limited
16.2.7. Honasa Consumer Limited
16.2.8. Kenvue
16.2.9. Patanjali Ayurved Limited
16.2.10. Lotus Herbals Private Limited
16.2.11. The Estée Lauder Companies Inc.
16.2.12. Nykaa House of Brands
16.2.13. Revlon India Limited
16.3. India Oral Care Market: Company Market Share Analysis, 2024
16.3.1. Colgate Palmolive
16.3.2. Hindustan Unilever Limited
16.3.3. Dabur India Limited
16.3.4. Procter & Gamble
16.3.5. Haleon Group of Companies
16.3.6. Kenvue
16.3.7. Patanjali Ayurved Limited
16.4. India Color Cosmetics Market: Company Market Share Analysis, 2024
16.4.1. Hindustan Unilever Limited
16.4.2. L’Oréal India Private Limited
16.4.3. The Estée Lauder Companies Inc.
16.4.4. Nykaa House of Brands
16.4.5. Honasa Consumer Limited
16.4.6. Coty Inc.
16.4.7. Revlon India Limited
16.4.8. Lotus Herbals Private Limited
16.4.9. Shiseido Company, Limited
16.4.10. Beiersdorf AG
16.5. India Bath and Shower Products Market: Company Market Share Analysis, 2024
16.5.1. Hindustan Unilever Limited
16.5.2. Emami Limited
16.5.3. Nykaa House of Brands
16.5.4. Procter & Gamble
16.5.5. Beiersdorf AG
16.5.6. Honasa Consumer Limited
16.5.7. L’Oréal India Private Limited
16.5.8. The Estée Lauder Companies Inc.
16.5.9. Lotus Herbals Private Limited
16.5.10. Revlon India Limited
16.5.11. Coty Inc.
16.6. India Perfume and Fragrance Market: Company Market Share Analysis, 2024
16.6.1. L’Oréal India Private Limited
16.6.2. Hindustan Unilever Limited
16.6.3. The Estée Lauder Companies Inc.
16.6.4. Procter & Gamble
16.6.5. Emami Limited
16.6.6. Beiersdorf AG
16.6.7. NykaaHouse of Brands
16.6.8. Revlon India Limited
16.6.9. Coty Inc.
16.6.10. Shiseido Company, Limited
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