Home Appliances Rental Market Size, Share & Trends Analysis Report By Appliance Type (Washers & Dryers, Refrigerators & Freezers, Cooking Ranges, Cooktops & Ovens), By Duration, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Home Appliances Rental Market Growth & Trends

The global home appliances rental market size is expected to reach USD 76.80 billion by 2030, and is projected to grow at a CAGR of 9.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. With increasing urbanization and rising housing mobility, consumers are shifting from ownership to usage-based models, fueling demand for home appliance rentals. Modern renters, especially Millennials and Gen Z, prioritize flexibility, cost-efficiency, and sustainability, making rental services an attractive alternative to outright purchases. Cities with transient populations like London, New York, Tokyo, and Dubai are witnessing a surge in demand for subscription-based appliance access that aligns with minimalist and eco-conscious lifestyles.

Technological advancements have addressed past limitations of appliance rentals, such as limited selection and outdated models. Today’s rental providers offer access to energy-efficient, smart appliances with IoT integration, remote monitoring, and voice control compatibility. Improved logistics and digital platforms now ensure seamless delivery, installation, maintenance, and upgrade services, significantly elevating the consumer experience and expanding appeal to tech-savvy households.

The market is also benefiting from heightened environmental awareness. Renting appliances reduces electronic waste and supports circular economy principles. Brands offering transparent energy ratings, carbon footprint tracking, and appliance reuse programs are gaining favor among sustainability-focused consumers. This is particularly resonant in European markets where environmental regulations and eco-label expectations are driving responsible consumption habits.

In emerging markets across Southeast Asia, Latin America, and Africa, appliance rentals are bridging the affordability gap. By offering low-cost access to modern conveniences such as refrigerators, washing machines, and air conditioners, rental services empower middle-income households while supporting upward mobility. Customizable rental terms, mobile-first platforms, and flexible payment options are key to accelerating adoption in these regions.

Products from companies like Rentomojo (India), Grover (Germany), and Fernish (U.S.) are gaining traction for combining premium aesthetics, smart features, and hassle-free service models. These solutions particularly appeal to urban professionals, students, and young families seeking convenience without long-term commitments, positioning appliance rentals as a vital part of the evolving global smart living ecosystem.

Home Appliances Rental Market Report Highlights

• There is a growing demand for multifunctional home appliances that offer multiple capabilities within a compact footprint. Consumers now prefer renting appliances like washer-dryer combos, air purifier-heater units, and smart refrigerators with built-in screens or voice assistants. These multifunctional products appeal to modern households looking to maximize space, efficiency, and convenience, especially in urban apartments and co-living spaces.
• Additionally, rented appliances increasingly feature eco-conscious designs and energy-saving technologies. Compared to traditional ownership, rentals offer the opportunity to access the latest energy-efficient models without an upfront investment. This shift is being driven by consumers’ preference for sustainable living and reduced environmental impact, as appliance rental providers now highlight their use of low-energy products and green logistics for delivery and maintenance.
• In Europe, while appliance needs vary by country, regions like Scandinavia, Germany, and the Netherlands are prioritizing smart and sustainable living. Urban areas such as Berlin and Stockholm are seeing increased adoption of rental-based home appliances integrated with smart home ecosystems. Products like connected dishwashers, induction cooktops, and AI-enabled thermostats are popular among consumers looking to manage energy use, automate routines, and optimize small living spaces without long-term ownership burdens.

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