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U.S. Healthy Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Bakery, Savory, Bars & Confectionery, Dairy), By Claim, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Oct 10, 2025
Length 110 Pages
SKU # GV20575281

Description

U.S. Healthy Snacks Market Summary

The U.S. healthy snacks market size was estimated at USD 31.90 billion in 2024 and is projected to reach USD 54.61 billion in 2033, growing at a CAGR of 6.2% from 2025 to 2033. The market has grown significantly in recent years, fueled by rising consumer awareness of nutrition, wellness, and lifestyle-related health conditions.

As more Americans adopt healthier eating habits, the demand for snacks that combine convenience with nutritional value continues to expand. Consumers are increasingly seeking snack options that align with specific dietary preferences, such as low-sugar, high-protein, gluten-free, and plant-based. This shift is driven by growing concerns around obesity, diabetes, and heart health, as well as the popularity of diets such as keto, paleo, and vegan. As a result, products made with clean-label ingredients, free from artificial preservatives, colors, and flavors, are in high demand. Thus, increasing consumption of healthy snacks would propel the growth of the U.S. healthy snacks industry.

Innovation and investment play a critical role in meeting demand. Healthy snacks manufacturers are expanding production capacities and developing new product lines to cater to changing tastes and dietary needs. For instance, companies are investing in premium snack varieties and lactose-free products to capture niche markets, which in turn would propel the growth of the U.S. Healthy Snacks Market.

Popular segments within the healthy snacks category include fruits, nuts, seeds, and products made from whole grains, which together make up a significant portion of the market. Consumers increasingly prefer snacks that are free from artificial additives, preservatives, and allergens, such as gluten and dairy. Labels highlighting organic, non-GMO, low sugar, and high protein content are also highly sought after.

U.S. Healthy Snacks Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. healthy snacks market report based on product, claim, packaging, and distribution channel:
  • Product Outlook (Revenue, USD Million; 2021 - 2033)
  • Frozen & Refrigerated
  • Fruit, Nuts and Seeds
  • Bakery
  • Savory
  • Bars and Confectionery
  • Dairy
  • Others
  • Claim Outlook (Revenue, USD Million; 2021 - 2033)
  • Gluten-Free
  • Low/NSugar
  • Low/NFat
  • Organic
  • Eco-friendly Packaging
  • Plant-based
  • Vegan
  • Halal
  • High Protein
  • High Fiber
  • Non-GMO
  • Others
  • Packaging Outlook (Revenue, USD Million; 2021 - 2033)
  • Bag & Pouches
  • Boxes
  • Cans
  • Jars
  • Others
  • Distribution Channel Outlook (Revenue, USD Million; 2021 - 2033)
  • Hypermarket & Supermarket
  • Convenience Stores
  • Online
  • Grocery Stores
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

110 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Claim Outlook
2.4. Packaging Outlook
2.5. Distribution Channel Outlook
Chapter 3. U.S. Healthy Snacks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Manufacturing & Technology Trends
3.3.2. Sales Channel Analysis
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Healthy Snacks Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2024 & 2033
5.2. Frozen & Refrigerated
5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3. Fruit, Nuts and Seeds
5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.4. Bakery
5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.5. Savory
5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.6. Bars and Confectionery
5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.7. Dairy
5.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.8. Others
5.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Healthy Snacks Market: Claim Estimates & Trend Analysis
6.1. Claim Movement Analysis & Market Share, 2024 & 2033
6.2. Gluten-Free
6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3. Low/No Sugar
6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.4. Low/No Fat
6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.5. Organic
6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.6. Eco-friendly Packaging
6.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.7. Plant-based
6.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.8. Vegan
6.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.9. Halal
6.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.10. High Protein
6.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.11. High Fiber
6.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.12. Non-GMO
6.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.13. Others
6.13.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Healthy Snacks Market: Packaging Estimates & Trend Analysis
7.1. Packaging Movement Analysis & Market Share, 2024 & 2033
7.2. Bag & Pouches
7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3. Boxes
7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.4. Cans
7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.5. Jars
7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.6. Others
7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Healthy Snacks Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
8.2. Hypermarket & Supermarket
8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3. Convenience Stores
8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4. Online
8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5. Grocery Stores
8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6. Others
8.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. Competitive Analysis
9.1. Recent developments & impact analysis by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Portfolios
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Kellanova (The Kellogg Company)
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Nestlé S.A
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Danone North America
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Unilever Plc.
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. PepsiCo
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Mondelēz International
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Hormel Foods Corporation
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Del Monte Foods, Inc.
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Select Harvests Limited
1.1.1.1. Company Overview
1.1.1.2. Financial Performance
1.1.1.3. Product Portfolios
1.1.1.4. Strategic Initiatives
9.9.10. B&G Foods
1.1.1.5. Company Overview
1.1.1.6. Financial Performance
1.1.1.7. Product Portfolios
1.1.1.8. Strategic Initiatives
9.9.11. Monsoon Harvest (Wingreens Harvest)
1.1.1.9. Company Overview
1.1.1.10. Financial Performance
1.1.1.11. Product Portfolios
1.1.1.12. Strategic Initiatives
9.9.12. Conagra Brands, Inc.
1.1.1.13. Company Overview
1.1.1.14. Financial Performance
1.1.1.15. Product Portfolios
1.1.1.16. Strategic Initiatives
9.9.13. General Mills Inc.
1.1.1.17. Company Overview
1.1.1.18. Financial Performance
1.1.1.19. Product Portfolios
1.1.1.20. Strategic Initiatives
9.9.14. Mars Inc.
1.1.1.21. Company Overview
1.1.1.22. Financial Performance
1.1.1.23. Product Portfolios
1.1.1.24. Strategic Initiatives

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