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U.S. Hair Serum Market Size, Share & Trends Analysis Report By Product Type (Hair Treatment Serum, Hair Styling Serum), By Category (Natural/Organic, Synthetic), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy & Drugstore), And Segment Fore

Publisher Grand View Research
Published Jun 20, 2025
Length 90 Pages
SKU # GV20192051

Description

U.S. Hair Serum Market Growth & Trends

The U.S. hair serum market size is estimated to reach USD 473.6 million by 2033, growing at a CAGR of 5.6% during the forecast period, according to Grand View Research, Inc. Growing concerns about hair fall, thinning, and scalp health are boosting the demand for specialized hair serums. Shoppers are gravitating toward clean, natural, and multifunctional products, which drive growth in this segment. Influencer promotions and social media conversations play a key role in raising product awareness and strengthening brand connections within the hair care market.

In the U.S., androgenetic alopecia, commonly known as male or female pattern baldness, affects up to 70% of men and 40% of women. The emotional impact of hair thinning, including decreased confidence and self-esteem, has led many to seek effective treatment options. While clinical solutions like minoxidil and finasteride are available, their potential side effects and the necessity for prescriptions have prompted an increasing number of consumers to pursue non-invasive, user-friendly alternatives. Consequently, topical hair serums have become popular for their ease of use, natural or clinically supported ingredients, and suitability for daily application.

U.S. consumers are increasingly favoring hair care products made with plant-based, organic, and environmentally friendly ingredients such as argan oil, green tea, and rosemary. They also expect brands to embody these values through sustainable and clean packaging. Supporting this trend, a CleanHub survey revealed that 81% of beauty shoppers want brands to reduce plastic use, 47% prefer recyclable packaging, and 40% favor refillable options.

U.S. Hair Serum Market Report Highlights
  • Consumers are becoming increasingly aware of the damage caused by frequent use of heat-styling tools like blow dryers, flat irons, and curling wands, which can lead to dryness, frizz, and breakage. In response, many styling serums now incorporate heat-protectant properties to shield hair during styling. A popular example in the U.S. is the TRESemmé Keratin Smooth Heat Protect Spray, which guards against temperatures up to 450°F. Enriched with keratin and marula oil, it helps reduce frizz, enhance shine, and prevent heat-related damage, making it a reliable choice for everyday styling.
  • Synthetic hair serums enjoy popularity among U.S. consumers due to their cost-effectiveness, dependable performance, and user-friendly nature. Typically crafted with silicones like dimethicone, these serums provide immediate benefits such as increased shine, frizz control, and a smooth texture that suits the fast-paced American lifestyle. For instance, Garnier Fructis Sleek & Shine Anti-Frizz Serum combines dimethicone with nourishing argan oil to deliver long-lasting smoothness, shine, and effective frizz protection, even in humid weather..
  • Many U.S. consumers prefer to buy hair serums from pharmacies and drugstores because of their trusted product quality, expert pharmacist advice, convenient locations, and competitive prices. A Harris Poll found that 91% of consumers favor shopping for hair products in-store, appreciating the ability to see, touch, and sample items before purchasing, an experience more readily available at physical retail outlets.
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Table of Contents

90 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product type Outlook
2.3. Category Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. U.S. Hair Serum Market Variables and Trends
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis & Trends
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. U.S. Hair Serum Market: Product Type Estimates & Trend Analysis
4.1. U.S. Hair Serum Market, By Product Type: Key Takeaways
4.2. Product type Movement Analysis & Market Share, 2024 & 2033
4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
4.3.1. Hair Treatment Serum
4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.2. Hair Fall Control
4.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.3. Hair Growth
4.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.4. Dandruff Control
4.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.5. Scalp Repair
4.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.6. Others
4.3.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2. Hair Styling Serum
4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.2. Frizz Control
4.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.3. Smoothing and Straightening
4.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.4. Heat Protection
4.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.5. Others
4.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 5. U.S. Hair Serum Market: Category Estimates & Trend Analysis
5.1. U.S. Hair Serum Market, By Category: Key Takeaways
5.2. Category Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Category, 2021 - 2033 (USD Million)
5.3.1. Natural/Organic
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Synthetic
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. Hair Serum Market: Distribution Channel Estimates & Trend Analysis
6.1. U.S. Hair Serum Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
6.3.1. Supermarket and Hypermarket
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Pharmacy & Drugstores
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Online Retail
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Others
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. Hair Serum Market: Competitive Analysis
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble Company (P&G)
7.9.1.1. Company Overview
7.9.1.2. Financial performance
7.9.1.3. Product Portfolios
7.9.2. Unilever PLC
7.9.2.1. Company Overview
7.9.2.2. Financial performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.2.5. Strategic Initiatives
7.9.3. L’Oréal S.A.
7.9.3.1. Company Overview
7.9.3.2. Financial performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Moroccanoil Israel Ltd.
7.9.4.1. Company Overview
7.9.4.2. Financial performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Olaplex Holdings Inc.
7.9.5.1. Company Overview
7.9.5.2. Financial performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Henkel AG & Co. KGaA
7.9.6.1. Company Overview
7.9.6.2. Financial performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. The Estée Lauder Companies Inc.
7.9.7.1. Company Overview
7.9.7.2. Financial performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Vogue International LLC
7.9.8.1. Company Overview
7.9.8.2. Financial performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. John Paul Mitchell Systems
7.9.9.1. Company Overview
7.9.9.2. Financial performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Briogeo
7.9.10.1. Company Overview
7.9.10.2. Financial performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives

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