Hair Serum Market Size, Share & Trends Analysis Report By Product Type (Hair Treatment Serum, Hair Styling Serum), By Category (Natural/Organic, Synthetic), By Distribution Channel (Supermarkets & Hypermarkets), By Region, And Segment Forecasts, 2025 - 20

Hair Serum Market Growth & Trends

The global hair serum market size was estimated to be valued at USD 2442.1 million by 2033, growing at a CAGR of 7.1% over the forecast period, according to a report by Grand View Research, Inc.Growing concerns about hair fall, thinning, and scalp health drive the demand for specialized hair serums. Consumers are showing a strong preference for clean, natural, and multi-functional formulations, which is contributing to the rapid growth of this category. Influencer marketing and social media trends are key to boosting product visibility and strengthening brand engagement.

Tech-enabled hair care is rapidly evolving as brands harness AI, digital quizzes, and mobile apps to offer personalized product recommendations based on individual hair types and concerns. Hair serums have become a central element of this personalization movement, with targeted solutions addressing specific needs like scalp care, frizz management, and volume boosting. Innovative startups such as Function of Beauty and Prose lead this shift, using consumer insights from online assessments to craft customized hair serum formulas. This trend toward hyper-personalized beauty routines strongly appeals to Gen Z and millennials, who seek products that align closely with their unique hair care goals.

Personal care habits are evolving, with men and women increasingly embracing a broader range of self-care products. Notably, men are becoming more proactive about their skincare and hair care routines, showing a growing interest in specialized items like hair serums. A 2022 survey revealed that 96% of men purchase grooming products for themselves, with 56% spending between $26 and $100 monthly on personal care. Additionally, 87% of men choose products specifically marketed to them, while 42% prefer unisex options. This shift is largely influenced by the greater accessibility of these products and a heightened awareness of how self-care contributes to overall well-being and personal appearance.

Hair Serum Market Report Highlights

• In 2024, hair treatment serums type held the largest market share, driven by dermatologist endorsements and clinical validation. Products like The Ordinary Multi-Peptide Serum for Hair Density are favored for promoting hair growth and scalp health. These serums typically contain clinically proven ingredients such as minoxidil, caffeine, peptides, and biotin, which address the root causes of hair issues by stimulating follicles, improving circulation, and strengthening hair from within.
• Based on category, the organic hair serum segment’s growth is driven by rising consumer preference for natural, chemical-free products. These serums are formulated with aloe vera, coconut oil, and shea butter, which offer vitamins and antioxidants that nourish the hair and scalp. Products like Dr. Organic Moroccan Argan Oil Hair Treatment Serum exemplify this trend, providing frizz control, shine, and scalp care without parabens, sulfates, or synthetic fragrances.
• Sales through online sales channels are driven by the convenience of shopping anytime, anywhere, with a wide product selection and access to reviews. Consumers benefit from competitive pricing, discounts, and home delivery, while personalized recommendations and subscription services further enhance the shopping experience by offera ing tailored hair care solution.

Please note The report will be delivered in 2-3 business days upon order notification. Show more