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U.S. Hair Health Supplements Market Size, Share & Trends Analysis Report By Ingredient Type, By Ingredient (Vitamin, Minerals, Botanical Extracts, Marine Extracts), By Application, By Form, By Type, By End User, By Distribution Channel, And Segment Foreca

Publisher Grand View Research
Published Dec 23, 2025
Length 90 Pages
SKU # GV20724110

Description

U.S. Hair Health Supplements Market Summary

The U.S. hair health supplements market size was estimated at USD 650.8 million in 2025 and is projected to reach USD 1,067.9 million by 2033, growing at a CAGR of 6.4% from 2026 to 2033. The market is experiencing robust growth as consumers increasingly prioritize proactive wellness and targeted nutritional solutions for hair care.

Rising awareness of hair thinning, hair loss, and scalp issues across different age groups is fueling demand, particularly among working professionals and aging populations. The growing influence of social media, celebrity endorsements, and wellness trends highlighting the importance of “inner beauty” has further increased consumer interest in supplements that support hair strength, shine, and overall scalp health.

Stress, lifestyle changes, and dietary deficiencies are also major factors driving the growth of the U.S. hair health supplements industry. High-stress levels, poor nutrition, and exposure to environmental pollutants contribute to hair fall and weakened strands, prompting consumers to turn to scientifically formulated supplements. Vitamins such as biotin, folic acid, zinc, and vitamin D, along with amino acids and botanical extracts, are increasingly incorporated into daily routines to mitigate these effects.

Convenience and product innovation play a crucial role in shaping U.S. consumer behavior. Capsules, soft gels, gummies, powders, and liquid supplements provide tailored solutions that cater to modern lifestyles, enabling precise dosing, enhanced absorption, and multitasking benefits. E-commerce platforms, subscription services, and direct-to-consumer models have made these products easily accessible nationwide, supporting repeat purchases and brand loyalty. The combination of awareness, lifestyle-driven needs, innovation, and accessible distribution channels continues to drive growth in the U.S. hair health supplement market.

U.S. Hair Health Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. hair health supplements market report based on ingredient type, ingredient, application, form, type, end user, and distribution channel:
  • Ingredient Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Single Ingredient
  • Multi-Ingredients
  • Ingredient Outlook (Revenue, USD Million, 2021 - 2033)
  • Vitamin
  • Vitamin A
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin B12
  • Niacin
  • Biotin
  • Folic Acid
  • Multivitamin
  • Minerals
  • Botanical Extracts
  • Marine Extracts
  • Amino Acids & Proteins
  • Collagen
  • Keratin
  • Cysteine
  • Others
  • Probiotics, Prebiotics & Postbiotics
  • Resveratrol
  • Astaxanthin
  • Minoxidil
  • Finasteride
  • Dutasteride
  • Others
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Scalp Care/Health
  • Hair Growth/Thinning/Loss
  • Aging Hair
  • Hair Strength/Quality
  • Hair Thinning Prevention
  • Others
  • Form Outlook (Revenue, USD Million, 2021 - 2033)
  • Tablets
  • Capsules
  • Soft gels
  • Powders
  • Gummies
  • Liquids
  • Others
  • Type Outlook (Revenue, USD Million, 2021 - 2033)
  • OTC
  • Prescribed
  • End User Outlook (Revenue, USD Million, 2021 - 2033)
  • Male
  • Millennials
  • Gen X
  • Gen Z
  • Baby Boomers
  • Female
  • Pregnant Women
  • Millennials
  • Gen X
  • Gen Z
  • Non-Pregnant Women
  • Millennials
  • Gen X
  • Gen Z
  • Baby Boomers
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Offline
  • Hypermarkets
  • Supermarkets/Grocery Stores
  • Discount Stores
  • Department Stores (Including Discounted)
  • Pharmacies
  • Drug Stores
  • Specialty Stores
  • Beauty & Cosmetic Stores
  • Health & Supplement Stores
  • Practitioner
  • Direct Sales
  • Travel Retail Stores
  • Others
  • D2C
  • Online
  • Amazon
  • Other Online Retail Stores
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

90 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Ingredient Type Outlook
2.3. Ingredient Outlook
2.4. Application Outlook
2.5. Form Outlook
2.6. Type Outlook
2.7. End User Outlook
2.8. Distribution Channel Outlook
2.9. Competitive Landscape Snapshot
Chapter 3. U.S. Hair Health Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales Channel Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. U.S. Hair Health Supplements Market: Consumer Behavior Analysis
4.1. Consumer Trends & Preferences
4.2. Factors Affecting Buying Decisions
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. U.S. Hair Health Supplements Market: Ingredient Type Estimates & Trend Analysis
5.1. U.S. Hair Health Supplements Market, by Ingredient Type: Key Takeaways
5.2. Ingredient Type Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts, by Ingredient Type, 2021 - 2033 (USD Million)
5.3.1. Single Ingredient
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Multi-Ingredient
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. Hair Health Supplements Market: Ingredient Estimates & Trend Analysis
6.1. U.S. Hair Health Supplements Market, by Ingredient: Key Takeaways
6.2. Ingredient Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by Ingredient, 2021 - 2033 (USD Million)
6.3.1. Vitamin
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.1.1.1. Vitamin A
6.3.1.1.2. Vitamin C
6.3.1.1.3. Vitamin D
6.3.1.1.4. Vitamin E
6.3.1.1.5. Vitamin B12
6.3.1.1.6. Niacin
6.3.1.1.7. Biotin
6.3.1.1.8. Folic Acid
6.3.1.1.9. Multivitamin
6.3.2. Minerals
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Botanical Extracts
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Marine Extracts
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.5. Amino Acids & Proteins
6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.5.1.1. Collagen
6.3.5.1.2. Keratin
6.3.5.1.3. Cysteine
6.3.5.1.4. Others
6.3.6. Probiotics, Prebiotics & Postbiotics
6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.7. Resveratrol
6.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.8. Astaxanthin
6.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.9. Minoxidil
6.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.10. Finasteride
6.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.11. Dutasteride
6.3.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.12. Others
6.3.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. Hair Health Supplements Market: Application Estimates & Trend Analysis
7.1. U.S. Hair Health Supplements Market, by Application: Key Takeaways
7.2. Application Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
7.3.1. Scalp Care/Health
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Hair Growth/Thinning/Loss
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3. Aging Hair
7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4. Hair Strength/Quality
7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5. Hair Thinning Prevention
7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.6. Others
7.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. U.S. Hair Health Supplements Market: Form Estimates & Trend Analysis
8.1. U.S. Hair Health Supplements Market, by Form: Key Takeaways
8.2. Form Movement Analysis & Market Share, 2025 & 2033
8.3. Market Estimates & Forecasts, by Form, 2021 - 2033 (USD Million)
8.3.1. Tablets
8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Capsules
8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.3. Soft gels
8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.4. Powders
8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.5. Gummies
8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.6. Liquids
8.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.7. Others
8.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. U.S. Hair Health Supplements Market: Type Estimates & Trend Analysis
9.1. U.S. Hair Health Supplements Market, by Type: Key Takeaways
9.2. Type Movement Analysis & Market Share, 2025 & 2033
9.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Million)
9.3.1. OTC
9.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
9.3.2. Prescribed
9.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 10. U.S. Hair Health Supplements Market: End User Estimates & Trend Analysis
10.1. U.S. Hair Health Supplements Market, by End User: Key Takeaways
10.2. End User Movement Analysis & Market Share, 2024 & 2033
10.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
10.3.1. Men
10.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.1.1.1. Millennials
10.3.1.1.2. Gen X
10.3.1.1.3. Gen Z
10.3.1.1.4. Baby Boomers
10.3.2. Women
10.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.2.1.1. Pregnant Women
10.3.2.1.1.1. Millennials
10.3.2.1.1.2. Gen X
10.3.2.1.1.3. Gen Z
10.3.2.1.2. Non-Pregnant Women
10.3.2.1.2.1. Millennials
10.3.2.1.2.2. Gen X
10.3.2.1.2.3. Gen Z
10.3.2.1.2.4. Baby Boomers
Chapter 11. U.S. Hair Health Supplements Market: Distribution Channel Estimates & Trend Analysis
11.1. U.S. Hair Health Supplements Market, by Distribution Channel: Key Takeaways
11.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
11.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
11.3.1. Offline
11.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
11.3.1.1.1. Hypermarkets
11.3.1.1.2. Supermarkets/Grocery Stores
11.3.1.1.3. Discount Stores
11.3.1.1.4. Department Stores (Including Discounted)
11.3.1.1.5. Pharmacies
11.3.1.1.6. Drug Stores
11.3.1.1.7. Specialty Stores
11.3.1.1.7.1. Beauty & Cosmetic Stores
11.3.1.1.7.2. Health & Supplement Stores
11.3.1.1.8. Practitioner
11.3.1.1.9. Direct Sales
11.3.1.1.10. Travel Retail Stores
11.3.1.1.11. Others
11.3.2. D2C
11.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
11.3.3. Online
11.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
11.3.3.1.1. Amazon
11.3.3.1.2. Other Online Retail Stores
Chapter 12. U.S. Hair Health Supplements Market: Competitive Analysis
12.1. Recent developments & impact analysis, by key market participants
12.2. Company Categorization
12.3. Participant’s Overview
12.4. Financial Performance
12.5. Product Benchmarking
12.6. Company Market Share Analysis, 2024 (%)
12.7. Company Heat Map Analysis
12.8. Strategy Mapping
12.9. Company Profiles
12.9.1. Nutrafol
12.9.1.1. Company Overview
12.9.1.2. Financial Performance
12.9.1.3. Product Portfolios
12.9.1.4. Strategic Initiatives
12.9.2. Nature's Made
12.9.2.1. Company Overview
12.9.2.2. Financial Performance
12.9.2.3. Product Portfolios
12.9.2.4. Strategic Initiatives
12.9.3. Viviscal
12.9.3.1. Company Overview
12.9.3.2. Financial Performance
12.9.3.3. Product Portfolios
12.9.3.4. Strategic Initiatives
12.9.4. Nature's Bounty
12.9.4.1. Company Overview
12.9.4.2. Financial Performance
12.9.4.3. Product Portfolios
12.9.4.4. Strategic Initiatives
12.9.5. Mary Ruth's
12.9.5.1. Company Overview
12.9.5.2. Financial Performance
12.9.5.3. Product Portfolios
12.9.5.4. Strategic Initiatives
12.9.6. Vegamour
12.9.6.1. Company Overview
12.9.6.2. Financial Performance
12.9.6.3. Product Portfolios
12.9.6.4. Strategic Initiatives
12.9.7. Olly
12.9.7.1. Company Overview
12.9.7.2. Financial Performance
12.9.7.3. Product Portfolios
12.9.7.4. Strategic Initiatives
12.9.8. Lemme
12.9.8.1. Company Overview
12.9.8.2. Financial Performance
12.9.8.3. Product Portfolios
12.9.8.4. Strategic Initiatives
12.9.9. HUM
12.9.9.1. Company Overview
12.9.9.2. Financial Performance
12.9.9.3. Product Portfolios
12.9.9.4. Strategic Initiatives
12.9.10. Phyto Paris
12.9.10.1. Company Overview
12.9.10.2. Financial Performance
12.9.10.3. Product Portfolios
12.9.10.4. Strategic Initiatives
12.9.11. New Nordic
12.9.11.1. Company Overview
12.9.11.2. Financial Performance
12.9.11.3. Product Portfolios
12.9.11.4. Strategic Initiatives

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