Germany Pet Food Market Size, Share & Trends Analysis Report By Product (Wet Pet Food, Dry Pet Food, Snacks/Treats), By Pet Type (Cats, Dogs), By Category, By Distribution Channel (Pet Specialty Stores, E-commerce), And Segment Forecasts, 2025 - 2030

Germany Pet Food Market Size & Trends

The Germany pet food market size was estimated at USD 2.53 billion in 2024 and is expected to grow at a CAGR of 4.1% from 2025 to 2030. The market is witnessing notable growth, largely driven by the increasing humanization of pets. German consumers are increasingly treating their pets as family members, significantly impacting purchasing behavior. Pet owners are no longer content with basic nutrition; they opt for high-quality, premium food products that mirror human dietary preferences. As a result, natural, organic, and additive-free pet foods have become mainstream choices, reflecting a broader cultural shift toward wellness and care.

Health and wellness trends are also playing a major role in boosting demand. Pet owners are becoming more aware of their animals’ dietary needs and are actively seeking functional foods that offer targeted health benefits, such as improved digestion, joint health, and immune support. Products fortified with probiotics, omega-3 fatty acids, and other nutrients are gaining traction. Furthermore, the growing prevalence of chronic conditions among pets, such as obesity and allergies, is fueling demand for grain-free, hypoallergenic, and breed- or age-specific formulations.

Sustainability and ethical sourcing are emerging as influential factors in the German market. Environmentally conscious consumers are now more likely to choose products made from sustainable sources, including novel proteins like insects, which offer a lower ecological footprint compared to traditional animal proteins. In addition, transparent labeling and eco-friendly packaging are becoming important differentiators among brands.

Digitalization has further contributed to market expansion, as more consumers turn to online platforms to purchase pet food. E-commerce offers the convenience of home delivery, subscription services, and access to a broader product range, making it a preferred channel for many German households. As digital retail grows, pet food companies are investing heavily in online marketing and distribution networks to meet evolving customer expectations.

Innovation in product offerings is also evident. For instance, in July 2023, Hill’s Pet Nutrition launched a line of pet products featuring Marine Stewardship Council (MSC) certified pollock and insect protein, targeting pets with sensitive stomachs and skin conditions. Such developments reflect the industry's response to consumer demands for sustainable and health-focused pet food solutions.

Germany Pet Food Market Report Segmentation

This report forecasts volume & revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Germany pet food market report based on product, pet type, category, distribution channel, and region:

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
• Wet Pet Food
• Dry Pet Food
• Snacks/Treats
• Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
• Cats
• Dogs
• Others
• Category Outlook (Revenue, USD Million; Volume, Kilo Tons; 2018 - 2030)
• Traditional Pet Food
• Specialist Veterinary Nutrition
• Cats
• Dogs
• Others
• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce
• Pet Specialty Stores
• Others