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Germany Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Smaller Appliances), By Distribution Channel (Online, Electronic Stores, Exclusive Brand Outlets, Hypermarkets & Supermarkets), And Segment Forecasts, 2

Publisher Grand View Research
Published Jun 03, 2025
Length 75 Pages
SKU # GV20192195

Description

Market Size & Trends

The Germany household appliances market size was valued at USD 23.60 billion in 2024 and is anticipated to grow at a CAGR of 3.2% from 2025 to 2030. The presence of numerous household appliance companies in Germany, such as Bosch, Siemens, Milele, and Electrolux, along with increasing urbanization and changing lifestyles, is driving the growing adoption of these products. The availability of appliances equipped with advanced technologies and the convenience they provide in daily activities is expected to result in greater demand for household appliances during the forecast period.

Increasing disposable income and inclination toward adopting smart household appliances are expected to drive the growth of this market in Germany. In 2024, national disposable income in Germany was recorded at USD 3,649.02 billion. This marked a nearly 6.0% increase from USD 3,436.01 billion in 2021. Strong recovery of the economy and increasing employment in the country is projected to support the growing adoption of advanced household appliances such as water heaters, air purifiers, cooktops, dishwashers, refrigerators, air conditioners, and others.

Increasing competition in the market and evolving consumer preferences have prompted various manufacturers to embrace innovation and create products with advanced technologies and features that can enhance customer engagement. In January 2025, BSH, the home appliances division of Bosch, announced the launch of its new Matter-enabled household appliance: the Bosch 100 Series French Door Bottom Mount refrigerator. The introduction of such products equipped with the Matter standard for communication with other devices, including Amazon Alexa, is expected to strengthen collaborations in the industry and develop lucrative opportunities for the household appliances market.

Awareness regarding the use of sustainable materials and the development of energy-efficient products shapes the further growth of this product segment. For instance, in December 2024, Electrolux Group announced that it secured a nearly USD 208.00 million loan from the European Investment Bank (EIB) for research and development of advanced energy-efficient household appliances. Such developments are expected to support the growth of this market and generate novel opportunities.

Germany Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Germany household appliances market report on the basis of product and distribution channel:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

75 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Germany Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
3.6. Germany Household Appliances Retail Pricing Analysis, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Germany Household Appliances Market: Product Estimates & Trend Analysis
5.1. Germany Household appliances Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Germany Household appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.3.1. Major Appliances
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.2. Water Heater
5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.3. Dishwasher
5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.4. Refrigerator
5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.6. Vacuum Cleaner
5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.7. Washing Machine and Dryers
5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.8. Air Conditioner
5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Smaller Appliances
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.2. Coffee Makers
5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.3. Toasters
5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.4. Juicers, Blenders and Food Processors
5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.5. Hair Dryers
5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.6. Irons
5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.7. Deep Fryers
5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.8. Space Heaters
5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.9. Electric Trimmers and Shavers
5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.10. Air Purifiers
5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.11. Humidifiers & Dehumidifiers
5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.12. Rice Cookers & Steamers
5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.13. Air Fryers
5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Germany Household Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Germany Household Appliances Market Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Germany Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Electronic Stores
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Exclusive Brand Outlets
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Online
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Germany Household Appliances Market - Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Share, 2024
7.4. Company Heat Map/ Positioning Analysis
7.5. Strategy Mapping
7.6. Company Profiles
7.6.1. Robert Bosch GmbH
7.6.1.1. Company Overview
7.6.1.2. Financial Performance
7.6.1.3. Product Benchmarking
7.6.1.4. Strategic Initiatives
7.6.2. Electrolux AB
7.6.2.1. Company Overview
7.6.2.2. Financial Performance
7.6.2.3. Product Benchmarking
7.6.2.4. Strategic Initiatives
7.6.3. Milele
7.6.3.1. Company Overview
7.6.3.2. Financial Performance
7.6.3.3. Product Benchmarking
7.6.3.4. Strategic Initiatives
7.6.4. LG Electronics
7.6.4.1. Company Overview
7.6.4.2. Financial Performance
7.6.4.3. Product Benchmarking
7.6.4.4. Strategic Initiatives
7.6.5. Panasonic Corporation
7.6.5.1. Company Overview
7.6.5.2. Financial Performance
7.6.5.3. Product Benchmarking
7.6.5.4. Strategic Initiatives
7.6.6. Haier Group
7.6.6.1. Company Overview
7.6.6.2. Financial Performance
7.6.6.3. Product Benchmarking
7.6.6.4. Strategic Initiatives
7.6.7. Samsung Electronics Co. Ltd.
7.6.7.1. Company Overview
7.6.7.2. Financial Performance
7.6.7.3. Product Benchmarking
7.6.7.4. Strategic Initiatives
7.6.8. Whirlpool Appliances LTD
7.6.8.1. Company Overview
7.6.8.2. Financial Performance
7.6.8.3. Product Benchmarking
7.6.8.4. Strategic Initiatives
7.6.9. Sharp Corporation
7.6.9.1. Company Overview
7.6.9.2. Financial Performance
7.6.9.3. Product Benchmarking
7.6.9.4. Strategic Initiatives
7.6.10. Midea
7.6.10.1. Company Overview
7.6.10.2. Financial Performance
7.6.10.3. Product Benchmarking
7.6.10.4. Strategic Initiatives

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