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U.S. Fortified Dairy Products Market Size, Share & Trends Analysis Report By Product (Milk, Yogurt, Cheese), By Ingredient (Probiotic & Prebiotic, Protein, Vitamins & Minerals), By Distribution Channel (Hypermarket/Supermarket, Convenience Stores), And Se

Publisher Grand View Research
Published Nov 25, 2025
Length 110 Pages
SKU # GV20649690

Description

U.S. Fortified Dairy Products Market Summary

The U.S. fortified dairy products market size was estimated at USD 19.82 billion in 2024 and is projected to reach USD 28.41 billion in 2033, growing at a CAGR of 4.1% from 2025 to 2033. The increasing health-conscious consumer base drives market growth.

With an increasing focus on health and wellness, consumers are becoming more inclined toward dairy products that offer additional benefits such as improved digestion, immunity, and heart health. The demand for plant-based dairy alternatives, enriched with nutrients such as calcium, vitamins, and probiotics, has gained significant traction, driven by the rise in vegan and lactose-intolerant populations. Additionally, an increase in lactose intolerance and the growing preference for dairy alternatives have created opportunities for plant-based fortified dairy options, such as almond and soy milk, further expanding the market. For instance, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) data, about 36% of Americans have lactose malabsorption.

According to the data published by Boston Children's Hospital Services, about 30 to 50 million people in the U.S. are lactose intolerant. Moreover, fortified dairy products, such as milk and yogurt, enriched with calcium, protein, and probiotics, are increasingly popular as Americans seek convenient options to enhance bone health, digestive health, and overall nutrition. This has urged key players to introduce new products to cater to the changing consumer preferences. For instance, in February 2023, Dairy Farmers of America, Inc., collaborated with Good Culture to produce a new probiotic milk free from lactose. The new product is available in two variants: whole milk and 2% reduced-fat options. It is formulated with 1 billion probiotic cultures per 12-oz serving to support digestive and immune health. The U.S. market for fortified dairy products is booming due to a high level of health consciousness among consumers, driven by a focus on disease prevention, fitness, and overall well-being.

U.S. Fortified Dairy Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. fortified dairy products market report based on product, ingredient, and distribution channel:
  • Product Outlook (Revenue, USD Billion, 2021 - 2033)
  • Milk
  • Whole Milk
  • Flavored Milk
  • Others
  • Yogurt
  • Regular/Traditional
  • Greek
  • Drinkable
  • Plant-based
  • Cheese
  • Butter & Spread
  • Ice Cream
  • Frozen Desserts
  • Others
  • Ingredient Outlook (Revenue, USD Billion, 2021 - 2033)
  • Probiotic & Prebiotic
  • Protein
  • Vitamins & Minerals
  • Omega-3 & Essential Fatty Acids
  • Enzymes
  • Others
  • Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
  • Hypermarket/Supermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

110 Pages
Chapter 1. Methodology and Scope
1.1.Market Segmentation & Scope
1.2.Market Definition
1.3.Information Procurement
1.3.1.Purchased Database
1.3.2.GVR’s Internal Database
1.3.3.Secondary Sources & Third-Party Perspectives
1.3.4.Primary Research
1.4.Information Analysis
1.4.1.Data Analysis Models
1.5.Market Formulation & Data Visualization
1.6.Data Validation & Publishing
Chapter 2. Executive Summary
2.1.Market Outlook
2.2.Product Outlook
2.3.Ingredient Outlook
2.4.Distribution Channel Outlook
Chapter 3. Fortified Dairy Products Market Variables, Trends & Scope
3.1.Market Introduction
3.2.Penetration and Growth Prospect Mapping
3.3.Industry Value Chain Analysis
3.3.1.Sales/Retail Channel Analysis
3.3.2.Profit Margin Analysis
3.4.Market Dynamics
3.4.1.Market Driver Analysis
3.4.2.Market Restraint Analysis
3.4.3.Industry Challenges
3.4.4.Industry Opportunities
3.5.Business Environment Analysis
3.5.1.Industry Analysis - Porter’s
3.6.Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1.Consumer Trends and Preferences
4.2.Factors Affecting Buying Decision
4.3.Consumer Ingredient Adoption
4.4.Observations & Recommendations
Chapter 5. U.S. Fortified Dairy Products Market: Product Estimates & Trend Analysis
5.1.U.S. Fortified Dairy Products Market, by Product: Key Takeaways
5.2.Product Movement Analysis & Market Share, 2024 & 2033
5.3. Milk
5.3.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.2.Whole Milk
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.3.Flavored Milk
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.4.Others
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.4.Yogurt
5.4.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.4.2.Regular/Traditional
5.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.4.3.Greek
5.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.4.4.Drinkable
5.4.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.4.5.Plant-based
5.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.5.Cheese
5.5.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.6.Butter & Spread
5.6.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.7.Ice Cream
5.7.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.8.Frozen Desserts
5.8.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
5.9.Others
5.9.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 6. U.S. Fortified Dairy Products Market: Ingredient Estimates & Trend Analysis
6.1.U.S. Fortified Dairy Products Market, by Ingredient: Key Takeaways
6.2.Ingredient Movement Analysis & Market Share, 2024 & 2033
6.3. Probiotic & Prebiotic
6.3.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
6.4.Protein
6.4.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
6.5.Vitamins & Minerals
6.5.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
6.6.Omega-3 & Essential Fatty Acids
6.6.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
6.7.Enzymes
6.7.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
6.8.Others
6.8.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 7. U.S. Fortified Dairy Products Market: Distribution Channel Estimates & Trend Analysis
7.1.Fortified Dairy Products Market, by Distribution Channel: Key Takeaways
7.2.Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.3.Hypermarket/Supermarket
7.3.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
7.4.Convenience Stores
7.4.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
7.5.Specialty Stores
7.5.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
7.6.Online
7.6.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
7.7.Others
7.7.1.Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 8. U.S. Fortified Dairy Products Market: Competitive Analysis
8.1.Recent developments & impact analysis, by key market participants
8.2.Company Categorization
8.3.Participant’s Overview
8.4.Financial Performance
8.5.Ingredient Portfolios
8.6.Company Market Share Analysis, 2024 (%)
8.7.Company Heat Map Analysis
8.8.Strategy Mapping
8.9.Company Profiles
8.9.1.Nestle SA
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Ingredient Portfolios
8.9.1.4. Strategic Initiatives
8.9.2.Danone SA
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Ingredient Portfolios
8.9.2.4. Strategic Initiatives
8.9.3.FrieslandCampina
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Ingredient Portfolios
8.9.3.4. Strategic Initiatives
8.9.4.Lactalis
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Ingredient Portfolios
8.9.4.4. Strategic Initiatives
8.9.5.The Kraft Heinz Company
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Ingredient Portfolios
8.9.5.4. Strategic Initiatives
8.9.6.General Mills, Inc.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Ingredient Portfolios
8.9.6.4. Strategic Initiatives
8.9.7.Dairy Farmers of America, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Ingredient Portfolios
8.9.7.4. Strategic Initiatives
8.9.8.Müller Group.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Ingredient Portfolios
8.9.8.4. Strategic Initiatives
8.9.9.YILI Group
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Ingredient Portfolios
8.9.9.4. Strategic Initiatives
8.9.10.Amul (GCMMF)
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Ingredient Portfolios
8.9.10.4. Strategic Initiatives

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