U.S. Flavors Market Size, Share & Trends Analysis Report By Nature (Natural, Synthetic), By Form (Powder, Liquid/Gel), By Application (Food, Beverages), By End-use (Established National Brands, Private Label Brands, Foodservice Industry), And Segment Fore

U.S. Flavors Market Summary

The U.S. flavors market size was estimated at USD 3,887.7 million in 2024 and is projected to reach USD 6,108.4 million by 2033, growing at a CAGR of 5.2% from 2025 to 2033. The industry is experiencing robust growth, driven by several factors with respect to evolving consumer preferences and industry trends.

One of the primary drivers is the increasing demand for processed foods that offer convenience and affordability, making them highly popular among consumers with hectic lifestyles. Flavors play a pivotal role in enhancing the taste and overall palatability of these processed foods, making them more appealing to consumers.

The rising demand for diverse flavor combinations is significantly reshaping the regional market, as consumers increasingly seek unique and memorable taste experiences. Younger demographics, particularly Gen Z and millennials, are driving this shift by favoring bold, adventurous, and globally inspired flavor pairings that go beyond traditional profiles. This has opened the door for botanical infusions, floral notes like lavender and elderflower, and exotic fruit blends to gain traction across categories. The appeal lies not only in novelty but also in the ability of these flavors to deliver engaging, shareable experiences that resonate with lifestyle and cultural trends.

Consumer preferences for natural and clean-label products have driven flavor ingredient manufacturers to develop new and innovative natural flavor products. According to the Food and Drug Administration (FDA) Code of Federal Regulations, natural flavors are derived from substances extracted from various plant or animal sources, including spices, vegetables or vegetable juice, herbs, fruit or fruit juice, edible yeast, eggs, buds, root leaves, bark, or plant material, meat, poultry, seafood, and dairy products (including fermented products).

Tea, herbal blends, and cold-pressed citrus (orange) extracts are among the most available certified organic flavors in the market, with orange essence being specifically highlighted as one of the few flavors labeled “100% organic” in the USDA database.

According to a report published on the USDA website in October 2023, around 14,877 certified organic flavor products were produced by approximately 154 certified organic handling operations in the U.S., overseen by 25 USDA-accredited certifiers.

In addition, manufacturers increasingly use enzymes to extract flavor components from plant sources to address the rising demand for natural flavors. These natural flavors are primarily used to enhance the taste of food and beverages. The IFIC 2024 spotlight survey reports that about one-third of Americans say they avoid specific food ingredients such as dyes/colors (35%), sugar substitutes (34%), MSG (29%), bioengineered/GMO ingredients (27%), nanoplastics (26%), and preservatives (25%).

U.S. Flavors Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. flavors market report by application, nature, form, and end-use:

• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Food
• Dairy Products
• Bakery & Confectionery
• Supplements & Nutrition Products
• Meat & Seafood Products
• Snacks
• Pet Foods
• Sauces, Dressings & Condiments
• Others (plant-based food, baby food)
• Beverages
• Juices & Juice Concentrates
• Functional Beverages
• Alcoholic Beverages
• Carbonated Soft Drinks
• Others (Smoothies, Coffee)
• Others
• Nature Outlook (Revenue, USD Million, 2021 - 2033)
• Natural
• Synthetic
• Form Outlook (Revenue, USD Million, 2021 - 2033)
• Powder
• Liquid/Gel
• End-use Outlook (Revenue, USD Million, 2021 - 2033)
• Established National Brands
• Private Label Brands
• Emerging Brands
• Foodservice Industry

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