Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS), By Device (Smartphones, Tablets), By Region, And Segment Forecasts, 2025 - 2030

Fitness App Market Growth & Trends

The global fitness app market size is expected to reach USD 23.21 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 13.88% from 2025 to 2030. Fitness is one of the key segments in IT industry, which has exhibited immense growth since last decade in the U.S. This can be attributed to a range of factors, such as increasing awareness regarding benefits of wearable devices, growing spending power of the middle-income household, and people spending more time online. The growing penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps. Some apps offer customized services based on body physiology and requirements.

Increasing applications of smartphones, such as telemedicine, remote disease management, Health Management Information Systems (HMIS), and others, are expanding the scope of IoT, especially in healthcare. Technological advancements in smartphone technology for improving disease diagnosis are anticipated to drive the growth of IoT in healthcare market. Moreover, smartphones offer ease of use and portability, making them an optimal solution for monitoring and diagnostic services, and large storage capacity. Growing affordability and reduced hardware costs drive the demand for smartphones in the market, which is expected to drive the growth of healthcare IoT solutions.

Asia Pacific is considered the fastest-growing region for fitness apps market. Growing adoption of smartphones by consumers contributes to the growth of various mHealth applications in the market. Continuous improvement in the network infrastructure and growing network coverage boosts the demand for mobile health services. Mobile network operators view mHealth as a beneficial opportunity for investment with the growing user adoption of smartphones coupled with rising awareness about health, nutrition, and diet.

Fitness App Market Report Highlights

• Exercise & weight loss emerged as leading type segment in 2024 with a revenue share of 54.21% in the global market owing to the increasing instances of obesity.
• By platform, iOS segment accounted for the largest revenue share in 2024 owing to the increased adoption of this platform, especially, in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa.
• Based on device, smartphones accounted for the largest revenue share in 2024, whereas wearable is projected to expand at fastest CAGR during the forecast period.
• North America accounted for the largest share due to high penetration of smartphones, increasing awareness pertaining to health and wellness, and availability of several fitness apps.