Fast Food & Quick Service Restaurant Market

Fast Food & Quick Service Restaurant Market Summary

The global fast food & quick service restaurant market size was estimated at USD 296.63 billion in 2025 and is projected to reach USD 885.41 billion by 2033, growing at a CAGR of 14.8% from 2026 to 2033. Quick service restaurants and fast food restaurants have evolved as a major provider of this mass-produced food, which has been attracting an increasing number of people towards experiencing and enjoying their services.

Convenience, good taste, and economy in terms of both time and money are some of the crucial factors acting in favor of the market for fast food and quick service restaurants. The fast food and quick service restaurant industry has evolved to encompass the changing needs of its customers in its business model. Most of the quick service restaurants, along with offering sit and dine, also offer numerous other services, including take-out, drive-thru, and home delivery, which are well-suited to the modern lifestyle. This has also helped the restaurant business in maximizing benefits. The delivery trend has been further propelled by third-party delivery services, such as DoorDash, Foodler, and Grubhub, which have extended the courtesy of distributing food at odd hours, too. Thus, customers who prefer dining at home contribute a major chunk of revenue for the fast food and quick service restaurant industry.

Health-related concerns over increasing fast food consumption have obligated most fast food producers to create healthier fast food products. Most restaurants have been updating their menus and recipes to create healthier fast food options. A large number of fast-food items show dominance of fruits and vegetables over processed meat, which is considered to be unhealthy. Along with healthy eating habits, vegetarianism and veganism are also influencing the changes in the menu. Rising inclusion of plant-based products in the menu is a major trend, which, along with catering to niche customer demands, also helps in creating a sustainability-focused image.

Technology has also played a crucial role in supporting the market growth. Touchscreen point of sales terminals, self-order kiosks, and kitchen-display screens are among many other technologies that are helping in restructuring the industry operations. Deployment of self-order kiosks has been increasing in various restaurants. These help in meeting diners’ expectations through top-notch digital experience and easy-to-use interfaces. Furthermore, these give customers a quick and easy opportunity to be selective about their orders by allowing multiple reviews and customizations. Besides assisting the customers, the kiosks also help in increasing the average check size and order volume and shortening the queue.

Companies are adopting eco-friendly packaging solutions to appeal to environmentally conscious consumers. As sustainability concerns become more pronounced, brands that emphasize recyclable packaging are gaining a competitive edge. This trend is expected to drive market growth by attracting a wider consumer base.

In February 2024, Zomato launched the “Plastic-Free Orders Packathon” in partnership with Startup India to promote innovation in sustainable packaging for food delivery, especially targeting small and mid-tier restaurants facing challenges in finding affordable alternatives to plastic packaging. The initiative, open to DPIIT-recognised startups, offers cash prizes and the chance to showcase solutions to Zomato’s restaurant partners. Zomato aims to deliver 100 million plastic-free orders by 2025, has recycled 20,000 MT of plastic waste in FY23, and cut cutlery waste significantly by making “do not send cutlery” a default option in its app. Similarly, in July 2024, KFC pledged to replace all consumer-facing plastic packaging with recoverable or reusable alternatives by 2025, aiming to reduce plastic waste and improve sustainability across its 22,000 global outlets. This commitment is part of Yum Brands' wider strategy to eliminate plastic packaging from all its restaurants, with eco-friendly changes already implemented in markets like Singapore, India, Romania, and France. These efforts help minimize microplastic pollution, offering biodegradable and compostable solutions for packaging.

Global Fast Food & Quick Service Restaurant Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global fast food & quick service restaurants market based on type, cuisine, and region:

• Types Outlook (Revenue, USD Billion, 2021 - 2033)
• Independent
• Chain
• Cuisine Outlook (Revenue, USD Billion, 2021 - 2033)
• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish & Lebanese
• Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
• U.S.
• Canada
• Mexico
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• South Korea
• Central & South America
• Brazil
• Middle East & Africa (MEA)
• South Africa

Please note The report will be delivered in 2-3 business days upon order notification. Show more