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Europe Pet Food Market Size, Share & Trends Analysis Report By Product (Wet Pet Food, Dry Pet Food, Snacks/Treats), By Pet Type (Cats, Dogs), By Category, By Distribution Channel (Convenience Stores, E-commerce), By Region, And Segment Forecasts, 2025 - 2

Publisher Grand View Research
Published May 16, 2025
Length 150 Pages
SKU # GV20110721

Description

Europe Pet Food Market Size & Trends

The Europe pet food market size was estimated at USD 36.39 billion in 2024 and is projected to grow at a CAGR of 4.1% from 2025 to 2030. The humanization of pets is a significant driver in the European pet food industry, with pet owners seeking food options that align with their tastes and preferences. This has led to a rise in premium pet food products, including natural, raw, and organic options, giving pet parents a wide variety of choices. Consumers are now more invested in their pets' health, pushing demand for high-quality ingredients and specialized diets.

Specialist pet food products targeting specific health benefits have seen strong growth, with luxury, healthy, and functional foods becoming mainstream. Pet owners are increasingly focused on their pets' nutrition, leading to a shift from basic pet foods to more sophisticated formulas that not only provide essential nutrients but also promote overall well-being.

The pet food market in Europe offers a wide range of options, from complete raw meals to wet, dry, and specially formulated treats. FEDIAF, representing pet food manufacturers across Europe, emphasizes the importance of blending diverse ingredients like meat, fish, vegetables, and vitamins to create nutritionally balanced and enjoyable meals for pets. This variety allows owners to choose products that cater specifically to their pets' needs.

As per the data published by the FEDIAF in 2023, there were approximately 340 million pets in Europe in 91 million households in 2022, and approximately 46% of the households in Europe own at least one pet. Moreover, 26% and 25% of the households owned cats and dogs as pets, respectively. According to the same report, Europe is home to 150 pet food manufacturers with more than 200 production plants in Europe, as customized products, comprising those aiming at health benefits, continue to be popular and are estimated to witness significant growth in the near future.

Manufacturers are focusing on cleaner labels, using natural and organic ingredients, and avoiding artificial additives and preservatives. This aligns with the preferences of health-conscious pet owners who want to provide their pets with the best possible nutrition. As a result, the market is seeing an influx of wet pet food products that emphasize high quality, wholesome ingredients, further fueling market growth.

In April 2025, BioCraft Pet Nutrition and Prefera Petfood announced the launch of Europe’s first cat food made almost entirely from cultured mouse meat, marking a major milestone in sustainable and innovative pet nutrition. The new product, called “mouse mousse,” is composed of 99% animal cell-cultured mouse meat, closely mimicking a cat’s natural prey diet while aiming to surpass conventional pet food in nutritional quality and safety.

Europe Pet Food Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe pet food market report based on product, pet, category, distribution channel, and region:
  • Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Wet Pet Food
  • Dry Pet Food
  • Snacks/Treats
  • Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Cats
  • Dogs
  • Others
  • Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Traditional Pet Food
  • Specialist Veterinary Nutrition
  • Cats
  • Dogs
  • Others
  • Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • E-commerce
  • Pet Specialty Stores
  • Others
  • Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

150 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Pet Outlook
2.4. Category Outlook
2.5. Distribution Channel Outlook
2.6. Competitive Landscape Outlook
Chapter 3. Europe Pet Food Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Global Pet Food Market Size & Growth Rate Overview, 2018 - 2030 (USD Million, Kilo Tons)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Europe Pet Food Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Europe Pet Food Market: Product Estimates & Trend Analysis
5.1. Europe Pet Food Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million, Kilo Tons)
5.3.1. Wet pet food
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
5.3.2. Dry pet food
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
5.3.3. Snacks/Treats
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Chapter 6. Europe Pet Food Market: Pet Type Estimates & Trend Analysis
6.1. Europe Pet Food Market, by Pet: Key Takeaways
6.2. Pet Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Pet, 2018 - 2030 (USD Million, Kilo Tons)
6.3.1. Cats
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
6.3.2. Dogs
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
6.3.3. Others
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Chapter 7. Europe Pet Food Market: Category Estimates & Trend Analysis
7.1. Europe Pet Food Market, by Category: Key Takeaways
7.2. Category Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Category, 2018 - 2030 (USD Million, Kilo Tons)
7.3.1. Traditional Pet Food
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
7.3.2. Specialist Veterinary Nutrition
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
7.3.2.2. Cats
7.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
7.3.2.3. Dogs
7.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
7.3.2.4. Others
7.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Chapter 8. Europe Pet Food Market: Distribution Channel Estimates & Trend Analysis
8.1. Europe Pet Food Market, by Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
8.3.1. Hypermarkets & Supermarkets
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Convenience Stores
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. E-commerce
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Pet Specialty Stores
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Others
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Europe Pet Food Market: Regional Estimates & Trend Analysis
9.1. Europe Pet Food Market: Regional Outlook
9.2. Regional Movement Analysis & Market Share, 2024 & 2030
9.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
9.3.1. Europe
9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.2. Germany
9.3.1.2.1. Key country dynamics
9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.3. UK
9.3.1.3.1. Key country dynamics
9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.4. France
9.3.1.4.1. Key country dynamics
9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.5. Italy
9.3.1.5.1. Key country dynamics
9.3.1.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.6. Spain
9.3.1.6.1. Key country dynamics
9.3.1.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.4.1. Revenue
10.4.2. COGS
10.4.3. Gross Profit Margin (%)
10.4.4. EBIT/EBITDA
10.4.5. Regional Revenue Breakdown
10.4.6. Business Segment Revenue Breakdown (as per annual report)
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. The J.M. Smucker Company
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Nestlé Purina
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. Mars, Incorporated
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. LUPUS Alimento
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. Total Alimentos
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Hill’s Pet Nutrition, Inc.
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. General Mills Inc.
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. WellPet LLC
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. The Hartz Mountain Corporation
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Diamond Pet Foods
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives

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