
Europe Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional, Hard), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, Consumer Behavior And Competitive Analysis, 2025 - 2033
Description
Europe Kombucha Market Summary
The Europe kombucha market size was estimated at USD 904.5 million in 2024 and is projected to reach USD 2.80 billion by 2033, growing at a CAGR of 13.4% from 2025 to 2033. The market is driven by the increasing consumer awareness of gut health and digestive wellness, demand for low-sugar and low-calorie drink options, and increased availability of diverse kombucha flavors.
The European market is driven by increasing consumer focus on health and wellness, strongly favoring natural, organic, and clean-label products. Growing interest in probiotic and gut-friendly beverages is expanding the consumer base. Innovation in unique flavors, functional blends, and localized product adaptations appeals to diverse European tastes.
The market growth in Europe is supported by increasing consumer interest in sustainable and eco-friendly products, reflecting the region’s strong environmental consciousness. Rising demand for beverages with natural fermentation processes and authentic craftsmanship encourages market adoption. Furthermore, regulatory support for probiotic products and stringent food safety standards boost consumer confidence. According to the International Probiotics Association data published in January 2023, 59% of consumers are aware of live cultures, while 72% are familiar with live bacteria.
In addition, the expanding presence of specialty health stores and organic supermarkets, alongside collaborations with local breweries and wellness brands, is enhancing product visibility. Growing awareness of mental well-being drives interest in adaptogenic and functional kombucha variants enriched with botanicals and herbs, appealing particularly to urban professionals and health-focused consumers.
Europe Kombucha Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the Europe kombucha market report based on product, distribution channel, and region.
The Europe kombucha market size was estimated at USD 904.5 million in 2024 and is projected to reach USD 2.80 billion by 2033, growing at a CAGR of 13.4% from 2025 to 2033. The market is driven by the increasing consumer awareness of gut health and digestive wellness, demand for low-sugar and low-calorie drink options, and increased availability of diverse kombucha flavors.
The European market is driven by increasing consumer focus on health and wellness, strongly favoring natural, organic, and clean-label products. Growing interest in probiotic and gut-friendly beverages is expanding the consumer base. Innovation in unique flavors, functional blends, and localized product adaptations appeals to diverse European tastes.
The market growth in Europe is supported by increasing consumer interest in sustainable and eco-friendly products, reflecting the region’s strong environmental consciousness. Rising demand for beverages with natural fermentation processes and authentic craftsmanship encourages market adoption. Furthermore, regulatory support for probiotic products and stringent food safety standards boost consumer confidence. According to the International Probiotics Association data published in January 2023, 59% of consumers are aware of live cultures, while 72% are familiar with live bacteria.
In addition, the expanding presence of specialty health stores and organic supermarkets, alongside collaborations with local breweries and wellness brands, is enhancing product visibility. Growing awareness of mental well-being drives interest in adaptogenic and functional kombucha variants enriched with botanicals and herbs, appealing particularly to urban professionals and health-focused consumers.
Europe Kombucha Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the Europe kombucha market report based on product, distribution channel, and region.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Conventional
- Hard
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- On-trade
- Off-trade
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- Europe
- Germany
- UK
- France
- Netherlands
- Switzerland
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Channel Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
- 2.5. Competitive Landscape Snapshot
- Chapter 3. Europe Kombucha Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter’s Five Forces Analysis
- 3.5. Market Entry Strategies
- Chapter 4. Europe Kombucha Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Europe Kombucha Market: Product Estimates & Trend Analysis
- 5.1. Europe Kombucha Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
- 5.3.1. Conventional
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Hard
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 6. Europe Kombucha Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Europe Kombucha Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. On-trade
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Off-trade
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 7. Europe Kombucha Market: Regional Estimates & Trend Analysis
- 7.1. Europe Kombucha Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 7.3.1. Europe
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.2. Germany
- 7.3.1.2.1. Key country dynamics
- 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.3. UK
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.4. France
- 7.3.1.4.1. Key country dynamics
- 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.5. Netherlands
- 7.3.1.5.1. Key country dynamics
- 7.3.1.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.6. Switzerland
- 7.3.1.6.1. Key country dynamics
- 7.3.1.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 8. Europe Kombucha Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant’s Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis, 2024
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. GUTsy Captain UK Shop
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Equinox Kombucha
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Biomel
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Left Field Kombucha
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Purearth
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Booch & Brew
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Kombucheria
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Karma Kombucha
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Hippie Kombucha
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Happy Kombucha
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
Pricing
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