Europe Energy Drinks Market Size, Share & Trends Analysis Report By Product (Energy Drinks, Energy Shorts), By Type (Organic, Conventional), By Packaging (Bottles, Cans), By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030

Europe Energy Drinks Market Size & Trends

The Europe energy drinks market size was estimated at USD 23.37 billion in 2024 and is projected to grow at a CAGR of 7.1% from 2025 to 2030. The growth is attributable to evolving consumer lifestyles and health trends. Increasing health consciousness among European consumers has led to a surge in demand for energy drinks that offer functional benefits beyond just energy boosts, such as sugar-free, natural, and organic formulations. For instance, in Germany, a key market player, major retailers such as Edeka and Lidl have expanded their portfolios to include healthier energy drink options, reflecting the shift toward wellness-oriented consumption patterns. This trend is supported by consumers’ desire for products that enhance alertness and stamina while aligning with their fitness and dietary preferences.

Another significant factor contributing to market growth is the expanding sports and fitness culture across Europe. The rising participation in gym activities, outdoor sports, and fitness programs has created a strong demand for energy drinks as performance enhancers and recovery aids. In Turkey, for instance, the growing sports culture, with over 13.5 million adults actively engaged in sports, has fueled a dynamic energy drinks market with a projected annual growth rate of about 9% from 2024 to 2029. This reflects a broader European trend where energy drinks are increasingly associated with active lifestyles and athletic performance, supported by sponsorships and endorsements in sports events.

In addition, the rapid urbanization and fast-paced lifestyles in Europe have increased the need for convenient, on-the-go energy solutions. Urban populations face time constraints that drive demand for quick energy replenishment products available through diverse distribution channels, including supermarkets, convenience stores, vending machines, and notably, online platforms. The rise of e-commerce and quick-commerce delivery services has further enhanced accessibility, making energy drinks a preferred choice for busy professionals and students. An illustrative instance is the collaboration between Fresh Del Monte UK and Old Tom Gin’s company to launch energy drinks with real fruit juice and no added sugar, catering to health-conscious consumers seeking convenient yet nutritious options.

According to a study published in the Catholic University of Portugal in 2022, over 70% of the sample group, which contained over 300 respondents who lived in Germany, consumed energy drinks regularly. Most regular drinkers were young adults, and the top three motivations for consumption were taste, refreshment, and enhancing concentration.

Europe Energy Drinks Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe energy drinks market report based on product, type, packaging, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Energy Drinks
• Energy Shots
• Type Outlook (Revenue, USD Million, 2018 - 2030)
• Organic
• Conventional
• Packaging Outlook (Revenue, USD Million, 2018 - 2030)
• Bottles
• Cans
• Others
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On-Trade
• Off-Trade
• Country Outlook (Revenue, USD Million, 2018 - 2030)
• Germany
• UK
• France
• Italy
• Spain

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