Europe Connected Fitness Services Market Size, Share & Trends Analysis Report By Services (Live Streaming Fitness Classes, On-Demand Fitness Content, AI-Based Virtual Trainers), By Application, By Delivery Mode, By Device, And Segment Forecasts, 2025 - 20

Market Size & Trends

The Europe connected fitness services market size was valued at USD 666.52 million in 2024 and is expected to reach USD 3,905.69 million by 2033, growing at a CAGR of 22.8% from 2025 to 2033. The industry is expanding steadily, driven by evolving lifestyle habits, a growing emphasis on proactive health management, and rising demand for intelligent workout solutions that integrate seamlessly with fitness equipment. Consumers are adopting platforms that sync with treadmills, stationary bikes, rowing machines, and strength-training systems. Services such as Peloton App, iFIT, and Technogym Live offer immersive experiences through interactive displays, real-time performance metrics, and adaptive workout recommendations, enhancing the utility of connected equipment. For instance, Technogym’s MyWellness platform allows users in both residential and gym settings to track workouts across devices and machines while receiving customized programs from personal trainers or physical therapists. These services appeal to European users seeking not just convenience, but smart, integrated experiences that replicate the intensity and structure of in-person training with the flexibility of digital access.

Many platforms offer a blend of strength training, mobility routines, guided meditation, and breathwork. For instance, Les Mills+ has expanded its digital offerings beyond high-intensity workouts to include mindful movement and post-workout recovery classes. This holistic approach appeals to European consumers who prioritize long-term health and stress management over short-term aesthetic goals. In countries such as the Netherlands and Sweden, where public health policy emphasizes well-being over reactive treatment, digital fitness apps are increasingly used to support a more balanced, preventive lifestyle.

Furthermore, companies like SAP and Siemens have implemented employee well-being platforms that include digital fitness subscriptions, making services such as Urban Sports Club or ClassPass accessible as part of workplace benefits. This not only helps employers reduce absenteeism but also promotes engagement and mental resilience among employees. In some regions, public health bodies have partnered with digital platforms to drive preventive care. For instance, in France, certain mutual health insurance providers now reimburse a portion of digital fitness subscriptions that include medically approved movement therapy or rehabilitation programs.

Europe Connected Fitness Services Market Report Segmentation

This report forecasts revenue growth at the regional level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Europe connected fitness services market report on the basis of services, application, delivery mode, and devices.

• Services Outlook (Revenue, USD Million, 2021 - 2033)
• Live Streaming Fitness Classes
• On-Demand Fitness Content
• AI-Based Virtual Trainers
• Fitness Gaming and Gamified Apps
• Others
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Delivery Mode Outlook (Revenue, USD Million, 2021 - 2033)
• Subscription-Based Services
• Pay-as-You-Go Services
• Device Outlook (Revenue, USD Million, 2021 - 2033)
• Smartphone
• Tablet
• Wearable Devices
• Connected Fitness Equipment

Please note The report will be delivered in 4-8 business days upon order notification. Show more