Europe Connected Fitness Equipment Market Size, Share & Trends Analysis Report By Product (Cardiovascular Training Equipment, Strength Training Equipment), By Application (Business-to-Consumer , Business-to-Business ), By Country, And Segment Forecasts, 2

Market Size & Trends

The Europe connected fitness equipment market size was estimated at USD 582.92 million in 2024 and is projected to reach USD 2590.6 million by 2033, growing at a CAGR of 19.2% from 2025 to 2033. Fitness preferences across Europe are transforming, with consumers, especially younger demographics, increasingly seeking exercise experiences that combine physical activity with real-time digital interaction. Rather than using isolated or repetitive gym equipment, individuals are shifting toward smart machines and systems that offer interactive content, adaptive programming, and performance analytics. These preferences are reflected in the growing demand for connected treadmills, intelligent strength systems, rowing machines with virtual landscapes, and mirrors that deliver guided fitness sessions from personal trainers.

The appeal for connected fitness equipment is especially strong in urban locales such as Berlin, Stockholm, and Barcelona, where compact living spaces demand versatile, app‑integrated fitness solutions. Several major brands are innovating rapidly to meet this demand. For example, Italy’s Technogym introduced its Checkup AI station in 2024, a device that assesses balance, mobility, cognition, and strength to generate a personalized "Wellness Age" and ongoing Precision Training plan via its interconnected Technogym ecosystem. The company’s overall platform now ties together equipment, software, wearables, and content into a unified user experience based on real-time data.

Norway-based NOHrD continues to design space-efficient, aesthetically refined rowing and strength machines that integrate with mobile apps for training guidance and workout metrics, all inspired by the region’s focus on longevity and design-led wellness. Meanwhile, Spain’s Pavigym offers a resistance trainer capable of adjusting load automatically based on biometric signals like grip force and movement cadence, which is ideal for adaptive strength training in small units.

Connected equipment is increasingly expected to support holistic health goals. In France and the Nordic countries, platforms now offer sleep tracking, recovery prompts, guided warm-ups, and breathing exercises, positioning devices as wellness hubs rather than simple cardio tools. Many manufacturers bundle hardware with app-based subscriptions that include mental wellness support and adaptive programming.

Fitness studios in cities such as Amsterdam and Paris are also pursuing hybrid models, blending in-person classes with at-home workouts via compatible connected bikes and treadmills. 1Rebel in London, for instance, launched its "Ride at Home" service, which synchronizes smartphone-connected bikes with live studio sessions and branded playlists, offering the same group dynamic remotely.

Government-backed digital infrastructure efforts are helping expand access beyond major urban centres. The EU’s Digital Decade initiative, launched in 2021, aims to deliver reliable high-speed internet to all households by 2030, unlocking full functionality of cloud-based streaming, app connectivity, and real-time performance feedback in rural and suburban regions.

Emerging products launched in 2024 reflect a focus on accessibility and multifunctionality. For instance, Fazer Move (Finland) partnered with wellness networks to distribute smart treadmills tailored for older adults and beginners, featuring visual pacing cues and stability support. These innovations demonstrate a move toward inclusive fitness design for diverse age groups and abilities.

Wearables integration is a standard component of European connected fitness. Brands such as Polar and Garmin allow users’ biometric data, like heart rate variability, recovery metrics, and training load, to feed directly into compatible equipment or apps, enabling real‑time feedback and session customization. This seamless flow empowers users to adapt workouts based on their personal recovery status and overall fatigue.

Europe Connected Fitness Equipment Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Europe connected fitness equipment market report based on product, application, and country.

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Cardiovascular Training Equipment
• Smart Treadmills
• Smart Bikes
• Connected Rowers
• Others
• Strength Training Equipment
• Functional Training Equipment
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Country Outlook (Revenue, USD Million, 2021 - 2033)
• UK
• Germany
• France
• Italy
• Spain

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