Europe Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout), By Packaging (Bottles, Cans), By Production, By Distribution Channel (On-Trade, Off-Trade), By Country, And Segment Forecasts, 2025 - 2030

Europe Beer Market Size & Trends

The Europe beer market size was estimated at USD 219.62 billion in 2024 and is expected to grow at a CAGR of 6.7% from 2025 to 2030. The market is witnessing substantial growth, driven by a convergence of evolving consumer preferences, health-conscious behavior, and innovations within the brewing industry. A notable trend contributing to increased beer consumption is the rising demand for low-alcohol and non-alcoholic beers. As more European consumers adopt healthier lifestyles, breweries have responded by developing products that align with wellness trends, including beers enriched with vitamins and adaptogens. The United Kingdom, for instance, has seen a doubling of sales in beers with less than 3.5% alcohol by volume between 2022 and 2023, reflecting a broader continental shift toward moderation without sacrificing flavor or social experience.

The popularity of craft and artisanal beers continues to surge, driven by a consumer desire for distinctive flavors and premium quality. This movement is especially strong among younger demographics, such as millennials and Gen Z, who are gravitating toward innovative beer varieties, including fruit-flavored and experimental brews. The growing craft segment is fostering a renaissance of independent breweries across Europe, which are thriving by offering unique and localized alternatives to mass-produced options. This emphasis on flavor diversity and authenticity has invigorated beer culture and broadened the market base.

Another pivotal factor fueling the expansion of the Europe beer industry is the trend toward premiumization. With rising disposable incomes and a shift in consumer values, there is an increasing willingness among consumers to invest in high-quality, specialty beer products. Limited edition releases, artisanal brewing methods, and sophisticated packaging are all contributing to the perception of beer as a premium indulgence. Despite ongoing economic inflation, the Western European market has seen a 12% year-on-year increase in craft beer sales, underscoring strong consumer resilience and enthusiasm for elevated beer experiences.

Sustainability has also emerged as a key driver of growth in the European beer sector. Environmentally conscious consumers are encouraging breweries to adopt eco-friendly practices, such as using renewable energy sources, reducing water consumption, and embracing recyclable packaging. In response, many European breweries have significantly lowered their carbon footprints. Additionally, the use of locally sourced ingredients is gaining traction, appealing to consumers who prioritize traceability, authenticity, and reduced environmental impact in their purchasing decisions.

The rise in beverage consumption has also sparked fierce competition among beer brands in Europe, resulting in the introduction of new flavors and increased sales. Craft beers are becoming more popular because they provide a range of flavors beyond those offered by macrobreweries. These craft beers, featuring unique ingredients and innovative combinations of salty, fruity, and tart tastes, are especially favored by millennials worldwide. Additionally, some large brewers are responding to the changing preferences of consumers.

The tourism sector across Europe attracts millions of visitors each year, many of whom actively seek out local culinary experiences, including sampling regional beers. This consistent influx of tourists significantly contributes to the demand for beer products in bars, restaurants, and breweries throughout the continent. In recent years, brewery tours and tasting experiences have gained popularity in various European countries. Breweries such as Belgium’s Cantillon Brewery, Germany’s Weihenstephan Brewery, and the Czech Republic’s Pilsner Urquell have become prominent tourist attractions, offering immersive experiences that showcase the region's rich brewing heritage of the region.

The proliferation of microbreweries throughout Europe has also played a crucial role in driving the growth of the beer market. These small-scale, often independently owned breweries offer a wide variety of innovative and locally crafted beers, appealing to consumers who seek authentic and unique products. Microbreweries in countries like Germany, Belgium, the United Kingdom, and the Netherlands are leading the way in developing experimental and creative beer offerings. By utilizing diverse ingredients, refining brewing techniques, and exploring unconventional flavor profiles, these breweries are effectively catering to evolving consumer preferences and distinguishing themselves in an increasingly competitive market.

Additionally, increased availability and improved distribution channels are making beer more accessible than ever. Supermarkets, online retailers, and specialty beer shops are expanding their selections through beer clubs and e-commerce platforms. This enhanced accessibility, combined with growing familiarity, is encouraging more consumers to make the switch.

Europe Beer Market Report Segmentation

This report forecasts revenue growth at the regional and country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe beer market report based on product, packaging, production, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Ale
• Lager
• Stout
• Others
• Packaging Outlook (Revenue, USD Million, 2018 - 2030)
• Bottles
• Cans
• Others
• Production Outlook (Revenue, USD Million, 2018 - 2030)
• Macro Brewery
• Micro Brewery
• Craft Brewery
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On-Trade
• Off-Trade
• Country Outlook (Revenue, USD Million, 2018 - 2030)
• Germany
• UK
• France
• Italy
• Spain

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