U.S. Electric Shavers Market Size, Share & Trends Analysis Report By Product (Hybrid, Rotary Shavers, Foil Shavers), By Type (Cord, Cordless), By End-user (Men, Women), By Distribution Channel (Offline, Online), And Segment Forecasts, 2025 - 2033
Description
U.S. Electric Shavers Market Summary
The U.S. electric shavers market size was estimated at USD 3.07 billion in 2024 and is projected to reach USD 4.94 billion in 2033, growing at a CAGR of 5.5% from 2025 to 2033. The increasing demand for electric shavers owing to convenient grooming, rising adoption among women, and a shift in adoption of cordless and hybrid shavers for travel and home use is a major driving factor for market growth during the forecast period.
Furthermore, the demand for electric shavers from online sales channels such as Amazon, eBay, and Walmart bolsters market growth. Increasing awareness of personal hygiene, coupled with the influence of social media and grooming trends in the U.S., is also increasing demand for electric shavers. Manufacturers in the U.S. are introducing technological advancements such as waterproof designs, multi-functional blades, and skin-sensitive features to increase the product's appeal. Integration of rechargeable lithium-ion batteries and smart displays further adds to the appeal of modern electric shavers. For instance, in July 2024, Spectrum Brands, Inc. (Remington) launched the Blader Pro shaver with innovative features including five dual track heads offering efficient and fast shave, power Flex 360° neck for adjusting to the contours, giving a smooth and comfortable finish. Thus, the growing introduction of innovative product advancements to increase the product base is a major driving factor for market growth.
Consumers in the U.S. have increased their inclination toward consumer consciousness about personal grooming and hygiene. Lifestyle changes and evolving social norms drive the shift in adoption of electric shavers, which is coupled with growing awareness about skin health and overall appearance, encouraging women to invest more in electric shavers.
Furthermore, advertising campaigns and social media influencers have played a crucial role in educating consumers about the benefits of electric shavers, such as convenience, skin comfort, and efficiency. For instance, manufacturers use YouTube as a major advertising medium to market their products online. It depicts all the important information related to the product and provides consumers with detailed insights. Thus, the growing advertising campaign by manufacturers is a major driving factor for market growth during the forecast period.
U.S. Electric Shavers Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. electric shavers market report based on product, type, end-user, and distribution channel:
The U.S. electric shavers market size was estimated at USD 3.07 billion in 2024 and is projected to reach USD 4.94 billion in 2033, growing at a CAGR of 5.5% from 2025 to 2033. The increasing demand for electric shavers owing to convenient grooming, rising adoption among women, and a shift in adoption of cordless and hybrid shavers for travel and home use is a major driving factor for market growth during the forecast period.
Furthermore, the demand for electric shavers from online sales channels such as Amazon, eBay, and Walmart bolsters market growth. Increasing awareness of personal hygiene, coupled with the influence of social media and grooming trends in the U.S., is also increasing demand for electric shavers. Manufacturers in the U.S. are introducing technological advancements such as waterproof designs, multi-functional blades, and skin-sensitive features to increase the product's appeal. Integration of rechargeable lithium-ion batteries and smart displays further adds to the appeal of modern electric shavers. For instance, in July 2024, Spectrum Brands, Inc. (Remington) launched the Blader Pro shaver with innovative features including five dual track heads offering efficient and fast shave, power Flex 360° neck for adjusting to the contours, giving a smooth and comfortable finish. Thus, the growing introduction of innovative product advancements to increase the product base is a major driving factor for market growth.
Consumers in the U.S. have increased their inclination toward consumer consciousness about personal grooming and hygiene. Lifestyle changes and evolving social norms drive the shift in adoption of electric shavers, which is coupled with growing awareness about skin health and overall appearance, encouraging women to invest more in electric shavers.
Furthermore, advertising campaigns and social media influencers have played a crucial role in educating consumers about the benefits of electric shavers, such as convenience, skin comfort, and efficiency. For instance, manufacturers use YouTube as a major advertising medium to market their products online. It depicts all the important information related to the product and provides consumers with detailed insights. Thus, the growing advertising campaign by manufacturers is a major driving factor for market growth during the forecast period.
U.S. Electric Shavers Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. electric shavers market report based on product, type, end-user, and distribution channel:
- Product Market Outlook (Revenue, USD Million, 2021 - 2033)
- Hybrid
- Rotary Shavers
- Foil Shavers
- Type Market Outlook (Revenue, USD Million, 2021 - 2033)
- Cord
- Cordless
- End-user Market Outlook (Revenue, USD Million, 2021 - 2033)
- Men
- Women
- Distribution Channel Market Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Hypermarkets & Supermarkets
- Specialty Stores
- Others (pharmacies, department stores, etc.)
- Online
- E-commerce Website
- Company-owned Website
Table of Contents
80 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Type Outlook
- 2.4. End-user Outlook
- 2.5. Distribution Channel Outlook
- Chapter 3. U.S. Electric Shavers Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter’s
- 3.6. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. U.S. Electric Shavers Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2024 & 2033
- 5.2. Hybrid Shavers
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3. Rotary Shavers
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.4. Foil Shavers
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 6. U.S. Electric Shavers Market: Type Estimates & Trend Analysis
- 6.1. Type Movement Analysis & Market Share, 2024 & 2033
- 6.2. Cord
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. Cordless
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 7. U.S. Electric Shavers Market: End User Estimates & Trend Analysis
- 7.1. End User Movement Analysis & Market Share, 2024 & 2033
- 7.2. Men
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3. Women
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 8. U.S. Electric Shavers Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 8.2. Offline
- 8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3. Online
- 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 9. Competitive Analysis
- 9.1. Recent developments & impact analysis by key market participants
- 9.2. Company Categorization
- 9.3. Participant’s Overview
- 9.4. Financial Performance
- 9.5. Product Portfolios
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Koninklijke Philips N.V.
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Wahl Clipper Corporation
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Spectrum Brands, Inc. (Remington)
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Procter & Gamble (Braun GmbH)
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. Panasonic Corporation
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Conair Corporation
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Andis Company
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Vega
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Manscaped, Inc.
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Walker & Company Brands (Bevel)
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
Pricing
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