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U.S. Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Single Ingredient, Multi-Ingredients), By Application, By End Use, By Form, By Type, By Distribution Channel, And Segment Forecasts, 2026 - 2033

Published Dec 26, 2025
Length 190 Pages
SKU # GV20724129

Description

U.S. Dietary Supplements Market Summary

The U.S. dietary supplements market size was estimated at USD 68.74 billion in 2025 and is projected to reach USD 131.08 billion by 2033, growing at a CAGR of 8.5% from 2026 to 2033. The market is primarily driven by rising health consciousness, an aging population, an increasing prevalence of lifestyle-related conditions, and a growing focus on preventive healthcare.

Consumers are proactively seeking ways to boost immunity, improve mental well-being, manage stress, and support overall health, especially after the COVID-19 pandemic. In addition, the popularity of fitness and wellness culture, coupled with greater access to health information through digital platforms, has empowered individuals to take control of their nutritional needs. The expansion of e-commerce, advancements in personalized nutrition, and the availability of innovative product formats like gummies and functional beverages have further fueled market growth.

Nutraceuticals are active components that offer various health benefits. Owing to their safety profile, nutritional benefits, and therapeutic effects, nutraceutical products have gained recognition across the globe. They are known to provide nutrition, support therapy for treatment, prevent a wide range of diseases, and reduce side effects caused by cancer radiotherapy and chemotherapy.

Health and wellness awareness has risen significantly among consumers adopting supplements that align with their goals of staying healthy and fit. As a result, the U.S. dietary supplements industry is poised for continued expansion. Supplement brands and entrepreneurs closely monitor these shifts, identifying new product opportunities within this dynamic sector. In addition, consumers are actively seeking supplement solutions to address evolving lifestyles and cope with heightened stress levels. Consumers further believe that dietary supplements are essential and help in maintaining health. The demand for immune-boosting supplements has surged, driven by concerns about COVID-19, diabetes, and other infectious diseases. Particularly popular are supplements targeting respiratory health. In addition, the trend of stress, sleep, and mental health support has gained momentum, with consumers seeking convenient solutions to enhance mood and overall well-being. This has resulted in a demand for supplements that address these concerns.

Herbal supplements, including Ginseng, Ashwagandha, Bacopa, and Lion’s Mane, alongside ingredients such as melatonin, valerian root, glycine, and B complex vitamins, are experiencing increased popularity in the U.S. as they support cognitive health, stress relief, and better sleep.

In February 2024, the FDA launched the "Information on Select Dietary Supplement Ingredients and Other Substances," a new directory of ingredients used in dietary supplements. This directory replaces the previous Dietary Supplement Ingredient Directory released in 2023 and aims to provide the public with information on FDA commentary and actions regarding specific ingredients in dietary supplements. By providing a comprehensive directory of ingredients used in dietary supplements along with FDA commentary and actions, this initiative aims to provide consumers with valuable information to make informed choices about supplement consumption. Moreover, it underscores the FDA's commitment to ensuring the safety and proper regulation of dietary supplement ingredients, particularly focusing on new dietary ingredients. This initiative is expected to raise industry standards, promote consumer confidence, and ultimately contribute to a safer and more regulated dietary supplements industry in the U.S.

Furthermore, the pandemic resulted in inactive lifestyles, leading to increased weight gain and joint stiffness among consumers. As a result, a surge in demand for joint health products, including supplements, was observed. As consumers strive to regain fitness and vitality, adopting dietary supplements continues to rise, driving market growth. Consumers are increasingly engaging in healthy behavior, such as exercising regularly and incorporating a healthy diet, resulting in high penetration of dietary supplements.

U.S. Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. dietary supplements market report on the basis of ingredient, form, application, end use, type, and distribution channel.
  • Ingredient Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Vitamin
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E
  • Botanicals
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Others (selenium, chromium, copper)
  • Proteins & Amino Acids
  • Collagen
  • Others
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Probiotics
  • Prebiotics & Postbiotics
  • Others
  • Form Outlook (Revenue, USD Million, 2021 - 2033)
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Type Outlook (Revenue, USD Million, 2021 - 2033)
  • OTC
  • Prescribed
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • End User Outlook (Revenue, USD Million, 2021 - 2033)
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practioner
  • Others (Direct to Consumer, MLM)
  • Online
  • Amazon
  • Other Online Retail Stores
  • Ingredient-Form Outlook (Revenue, USD Million, 2021 - 2033)
  • Vitamin
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Multivitamin
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin A
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin B
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin C
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin D
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin K
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Vitamin E
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Mineral
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Calcium
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Potassium
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Magnesium
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Iron
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Zinc
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Others (selenium, chromium, copper)
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Botanicals
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Protein & amino acids
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Collagen
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Others
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Fibers & Specialty Carbohydrates
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Omega Fatty Acids
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Probiotics
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Prebiotics & Postbiotics
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Others
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Form-End User Outlook (Revenue, USD Million, 2021 - 2033)
  • Tablets
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Capsules
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Soft Gels
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Powders
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Gummies
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Liquid
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Others
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Form-Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Tablets
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Capsules
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Soft Gel
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Powder
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Gummies
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Liquid
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • Others
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

190 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Ingredient Outlook
2.3. Type Outlook
2.4. Form Outlook
2.5. Application Outlook
2.6. End User Outlook
2.7. Distribution Channel Outlook
2.8. Product-Form Outlook
2.9. Form-End User Outlook
2.10. Form-Application Outlook
2.11. Competitive Landscape Snapshot
Chapter 3. U.S. Dietary Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales Channel Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. U.S. Dietary Supplements Market: Consumer Behavior Analysis
4.1. Consumer Trends & Preferences
4.2. Factors Affecting Buying Decisions
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. U.S. Dietary Supplements Market: Ingredient Estimates & Trend Analysis
5.1. U.S. Dietary Supplements Market, by Ingredient: Key Takeaways
5.2. Ingredient Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts, by Ingredient, 2021 - 2033 (USD Million)
5.3.1. Vitamin
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.1.1.1. Multivitamin
5.3.1.1.2. Vitamin A
5.3.1.1.3. Vitamin B
5.3.1.1.4. Vitamin C
5.3.1.1.5. Vitamin D
5.3.1.1.6. Vitamin K
5.3.1.1.7. Vitamin E
5.3.2. Botanicals
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Minerals
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3.1.1. Calcium
5.3.3.1.2. Potassium
5.3.3.1.3. Magnesium
5.3.3.1.4. Iron
5.3.3.1.5. Zinc
5.3.3.1.6. Others (selenium, chromium, copper)
5.3.4. Proteins & Amino Acids
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4.1.1. Collagen
5.3.4.1.2. Others
5.3.5. Fibers & Specialty Carbohydrates
5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.6. Omega Fatty Acids
5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.7. Probiotics
5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.8. Prebiotics & Postbiotics
5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.9. Others
5.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. Dietary Supplements Market: Form Estimates & Trend Analysis
6.1. U.S. Dietary Supplements Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by Form, 2021 - 2033 (USD Million)
6.3.1. Tablets
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Capsules
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Soft gels
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Powders
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.5. Gummies
6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.6. Liquids
6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.7. Others
6.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. Dietary Supplements Market: Type Estimates & Trend Analysis
7.1. U.S. Dietary Supplements Market, by Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Million)
7.3.1. OTC
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Prescribed
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. U.S. Dietary Supplements Market: Application Estimates & Trend Analysis
8.1. U.S. Dietary Supplements Market, by Application: Key Takeaways
8.2. Application Movement Analysis & Market Share, 2025 & 2033
8.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
8.3.1. Bone & Joint Health
8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Gastrointestinal Health
8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.3. Immunity
8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.4. Cardiac Health
8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.5. Diabetes
8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.6. Anti-cancer
8.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.7. Lungs Detox/Cleanse
8.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.8. Skin/ Hair/ Nails
8.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.9. Sexual Health
8.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.10. Brain/Mental Health
8.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.11. Insomnia
8.3.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.12. Menopause
8.3.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.13. Anti-aging
8.3.13.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.14. Prenatal Health
8.3.14.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.15. Others
8.3.15.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. U.S. Dietary Supplements Market: End-User Estimates & Trend Analysis
9.1. U.S. Dietary Supplements Market, by End User: Key Takeaways
9.2. End User Movement Analysis & Market Share, 2024 & 2033
9.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
9.3.1. Adults
9.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
9.3.1.1.1. Millennials
9.3.1.1.1.1. Male
9.3.1.1.1.2. Female
9.3.1.1.1.3. Pregnant Women
9.3.1.1.1.4. Non-pregnant Women
9.3.1.1.2. Gen X
9.3.1.1.2.1. Male
9.3.1.1.2.2. Female
9.3.1.1.2.3. Pregnant Women
9.3.1.1.2.4. Non-pregnant Women
9.3.1.1.3. Gen Z
9.3.1.1.3.1. Male
9.3.1.1.3.2. Female
9.3.1.1.3.3. Pregnant Women
9.3.1.1.3.4. Non-pregnant Women
9.3.1.1.4. Boomers
9.3.1.1.4.1. Male
9.3.1.1.4.2. Female
9.3.2. Geriatric
9.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
9.3.3. Children
9.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
9.3.4. Infants
9.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 10. U.S. Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
10.1. U.S. Dietary Supplements Market, By Distribution Channel: Key Takeaways
10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
10.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
10.3.1. Offline
10.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.1.1.1. Hypermarkets/Supermarkets
10.3.1.1.2. Pharmacies
10.3.1.1.3. Specialty Stores
10.3.1.1.4. Practioner
10.3.1.1.5. Others (Direct to Consumer, MLM)
10.3.2. Online
10.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
10.3.2.1.1. Amazon
10.3.2.1.2. Other Online Retail Stores
Chapter 11. U.S. Dietary Supplements Market: Product-Form Estimates & Trend Analysis
11.1. U.S. Dietary Supplements Market, By Product-Form: Key Takeaways
11.2. Product-Form Movement Analysis & Market Share, 2024 & 2033
11.3. Market Estimates & Forecasts, by Product-Form, 2021 - 2033 (USD Million)
11.3.1. Vitamin
11.3.1.1. Tablets
11.3.1.2. Capsules
11.3.1.3. Soft Gels
11.3.1.4. Powders
11.3.1.5. Gummies
11.3.1.6. Liquid
11.3.1.7. Others
11.3.1.8. Multi-Vitamin
11.3.1.8.1. Tablets
11.3.1.8.2. Capsules
11.3.1.8.3. Soft Gels
11.3.1.8.4. Powders
11.3.1.8.5. Gummies
11.3.1.8.6. Liquid
11.3.1.8.7. Others
11.3.2. Vitamin A
11.3.2.1.1. Tablets
11.3.2.1.2. Capsules
11.3.2.1.3. Soft Gels
11.3.2.1.4. Powders
11.3.2.1.5. Gummies
11.3.2.1.6. Liquid
11.3.2.1.7. Others
11.3.3. Vitamin B
11.3.3.1.1. Tablets
11.3.3.1.2. Capsules
11.3.3.1.3. Soft Gels
11.3.3.1.4. Powders
11.3.3.1.5. Gummies
11.3.3.1.6. Liquid
11.3.3.1.7. Others
11.3.4. Vitamin C
11.3.4.1.1. Tablets
11.3.4.1.2. Capsules
11.3.4.1.3. Soft Gels
11.3.4.1.4. Powders
11.3.4.1.5. Gummies
11.3.4.1.6. Liquid
11.3.4.1.7. Others
11.3.5. Vitamin D
11.3.5.1.1. Tablets
11.3.5.1.2. Capsules
11.3.5.1.3. Soft Gels
11.3.5.1.4. Powders
11.3.5.1.5. Gummies
11.3.5.1.6. Liquid
11.3.5.1.7. Others
11.3.6. Vitamin K
11.3.6.1.1. Tablets
11.3.6.1.2. Capsules
11.3.6.1.3. Soft Gels
11.3.6.1.4. Powders
11.3.6.1.5. Gummies
11.3.6.1.6. Liquid
11.3.6.1.7. Others
11.3.7. Vitamin E
11.3.7.1.1. Tablets
11.3.7.1.2. Capsules
11.3.7.1.3. Soft Gels
11.3.7.1.4. Powders
11.3.7.1.5. Gummies
11.3.7.1.6. Liquid
11.3.7.1.7. Others
11.3.8. Mineral
11.3.8.1. Tablets
11.3.8.2. Capsules
11.3.8.3. Soft Gels
11.3.8.4. Powders
11.3.8.5. Gummies
11.3.8.6. Liquid
11.3.8.7. Others
11.3.8.7.1. Calcium
11.3.8.7.1.1. Tablets
11.3.8.7.1.2. Capsules
11.3.8.7.1.3. Soft Gels
11.3.8.7.1.4. Powders
11.3.8.7.1.5. Gummies
11.3.8.7.1.6. Liquid
11.3.8.7.1.7. Others
11.3.8.7.2. Potassium
11.3.8.7.2.1. Tablets
11.3.8.7.2.2. Capsules
11.3.8.7.2.3. Soft Gels
11.3.8.7.2.4. Powders
11.3.8.7.2.5. Gummies
11.3.8.7.2.6. Liquid
11.3.8.7.2.7. Others
11.3.8.7.3. Magnesium
11.3.8.7.3.1. Tablets
11.3.8.7.3.2. Capsules
11.3.8.7.3.3. Soft Gels
11.3.8.7.3.4. Powders
11.3.8.7.3.5. Gummies
11.3.8.7.3.6. Liquid
11.3.8.7.3.7. Others
11.3.8.7.4. Iron
11.3.8.7.4.1. Tablets
11.3.8.7.4.2. Capsules
11.3.8.7.4.3. Soft Gels
11.3.8.7.4.4. Powders
11.3.8.7.4.5. Gummies
11.3.8.7.4.6. Liquid
11.3.8.7.4.7. Others
11.3.8.7.5. Zinc
11.3.8.7.5.1. Tablets
11.3.8.7.5.2. Capsules
11.3.8.7.5.3. Soft Gels
11.3.8.7.5.4. Powders
11.3.8.7.5.5. Gummies
11.3.8.7.5.6. Liquid
11.3.8.7.5.7. Others
11.3.8.7.6. Others
11.3.8.7.6.1. Tablets
11.3.8.7.6.2. Capsules
11.3.8.7.6.3. Soft Gels
11.3.8.7.6.4. Powders
11.3.8.7.6.5. Gummies
11.3.8.7.6.6. Liquid
11.3.8.7.6.7. Others
11.3.9. Botanicals
11.3.9.1. Tablets
11.3.9.2. Capsules
11.3.9.3. Soft Gels
11.3.9.4. Powders
11.3.9.5. Gummies
11.3.9.6. Liquid
11.3.9.7. Others
11.3.10. Protein & amino acids
11.3.10.1. Tablets
11.3.10.2. Capsules
11.3.10.3. Soft Gels
11.3.10.4. Powders
11.3.10.5. Gummies
11.3.10.6. Liquid
11.3.10.7. Others
11.3.10.7.1. Collagen
11.3.10.7.1.1. Tablets
11.3.10.7.1.2. Capsules
11.3.10.7.1.3. Soft Gels
11.3.10.7.1.4. Powders
11.3.10.7.1.5. Gummies
11.3.10.7.1.6. Liquid
11.3.10.7.1.7. Others
11.3.10.7.2. Others
11.3.10.7.2.1. Tablets
11.3.10.7.2.2. Capsules
11.3.10.7.2.3. Soft Gels
11.3.10.7.2.4. Powders
11.3.10.7.2.5. Gummies
11.3.10.7.2.6. Liquid
11.3.10.7.2.7. Others
11.3.11. Fibers & Specialty Carbohydrates
11.3.11.1. Tablets
11.3.11.2. Capsules
11.3.11.3. Soft Gels
11.3.11.4. Powders
11.3.11.5. Gummies
11.3.11.6. Liquid
11.3.11.7. Others
11.3.12. Omega Fatty Acids
11.3.12.1. Tablets
11.3.12.2. Capsules
11.3.12.3. Soft Gels
11.3.12.4. Powders
11.3.12.5. Gummies
11.3.12.6. Liquid
11.3.12.7. Others
11.3.13. Probiotics
11.3.13.1. Tablets
11.3.13.2. Capsules
11.3.13.3. Soft Gels
11.3.13.4. Powders
11.3.13.5. Gummies
11.3.13.6. Liquid
11.3.13.7. Others
11.3.14. Prebiotics & Postbiotics
11.3.14.1. Tablets
11.3.14.2. Capsules
11.3.14.3. Soft Gels
11.3.14.4. Powders
11.3.14.5. Gummies
11.3.14.6. Liquid
11.3.14.7. Others
11.3.15. Others
11.3.15.1. Tablets
11.3.15.2. Capsules
11.3.15.3. Soft Gels
11.3.15.4. Powders
11.3.15.5. Gummies
11.3.15.6. Liquid
11.3.15.7. Others
Chapter 12. U.S. dietary supplements market: Form-End User Estimates & Trend Analysis
12.1. U.S. dietary supplements market, By Form-End User: Key Takeaways
12.2. Form-End User Movement Analysis & Market Share, 2024 & 2033
12.3. Market Estimates & Forecasts, by Form-End User, 2021 - 2033 (USD Million)
12.3.1. Tablets
12.3.1.1. Adults
12.3.1.1.1. Millennials
12.3.1.1.1.1. Male
12.3.1.1.1.2. Female
12.3.1.1.1.3. Pregnant Women
12.3.1.1.1.4. Non-pregnant Women
12.3.1.1.2. Gen X
12.3.1.1.2.1. Male
12.3.1.1.2.2. Female
12.3.1.1.2.3. Pregnant Women
12.3.1.1.2.4. Non-pregnant Women
12.3.1.1.3. Gen Z
12.3.1.1.3.1. Male
12.3.1.1.3.2. Female
12.3.1.1.3.3. Pregnant Women
12.3.1.1.3.4. Non-pregnant Women
12.3.1.1.4. Boomers
12.3.1.1.4.1. Male
12.3.1.1.4.2. Female
12.3.1.2. Geriatric
12.3.1.3. Children
12.3.1.4. Infants
12.3.2. Capsules
12.3.2.1.1. Millennials
12.3.2.1.1.1. Male
12.3.2.1.1.2. Female
12.3.2.1.1.3. Pregnant Women
12.3.2.1.1.4. Non-pregnant Women
12.3.2.1.2. Gen X
12.3.2.1.2.1. Male
12.3.2.1.2.2. Female
12.3.2.1.2.3. Pregnant Women
12.3.2.1.2.4. Non-pregnant Women
12.3.2.1.3. Gen Z
12.3.2.1.3.1. Male
12.3.2.1.3.2. Female
12.3.2.1.3.3. Pregnant Women
12.3.2.1.3.4. Non-pregnant Women
12.3.2.1.4. Boomers
12.3.2.1.4.1. Male
12.3.2.1.4.2. Female
12.3.2.2. Geriatric
12.3.2.3. Children
12.3.2.4. Infants
12.3.3. Soft Gels
12.3.3.1.1. Millennials
12.3.3.1.1.1. Male
12.3.3.1.1.2. Female
12.3.3.1.1.3. Pregnant Women
12.3.3.1.1.4. Non-pregnant Women
12.3.3.1.2. Gen X
12.3.3.1.2.1. Male
12.3.3.1.2.2. Female
12.3.3.1.2.3. Pregnant Women
12.3.3.1.2.4. Non-pregnant Women
12.3.3.1.3. Gen Z
12.3.3.1.3.1. Male
12.3.3.1.3.2. Female
12.3.3.1.3.3. Pregnant Women
12.3.3.1.3.4. Non-pregnant Women
12.3.3.1.4. Boomers
12.3.3.1.4.1. Male
12.3.3.1.4.2. Female
12.3.3.2. Geriatric
12.3.3.3. Children
12.3.3.4. Infants
12.3.4. Powders
12.3.4.1.1. Millennials
12.3.4.1.1.1. Male
12.3.4.1.1.2. Female
12.3.4.1.1.3. Pregnant Women
12.3.4.1.1.4. Non-pregnant Women
12.3.4.1.2. Gen X
12.3.4.1.2.1. Male
12.3.4.1.2.2. Female
12.3.4.1.2.3. Pregnant Women
12.3.4.1.2.4. Non-pregnant Women
12.3.4.1.3. Gen Z
12.3.4.1.3.1. Male
12.3.4.1.3.2. Female
12.3.4.1.3.3. Pregnant Women
12.3.4.1.3.4. Non-pregnant Women
12.3.4.1.4. Boomers
12.3.4.1.4.1. Male
12.3.4.1.4.2. Female
12.3.4.2. Geriatric
12.3.4.3. Children
12.3.4.4. Infants
12.3.5. Gummies
12.3.5.1.1. Millennials
12.3.5.1.1.1. Male
12.3.5.1.1.2. Female
12.3.5.1.1.3. Pregnant Women
12.3.5.1.1.4. Non-pregnant Women
12.3.5.1.2. Gen X
12.3.5.1.2.1. Male
12.3.5.1.2.2. Female
12.3.5.1.2.3. Pregnant Women
12.3.5.1.2.4. Non-pregnant Women
12.3.5.1.3. Gen Z
12.3.5.1.3.1. Male
12.3.5.1.3.2. Female
12.3.5.1.3.3. Pregnant Women
12.3.5.1.3.4. Non-pregnant Women
12.3.5.1.4. Boomers
12.3.5.1.4.1. Male
12.3.5.1.4.2. Female
12.3.5.2. Geriatric
12.3.5.3. Children
12.3.5.4. Infants
12.3.6. Liquid
12.3.6.1.1. Millennials
12.3.6.1.1.1. Male
12.3.6.1.1.2. Female
12.3.6.1.1.3. Pregnant Women
12.3.6.1.1.4. Non-pregnant Women
12.3.6.1.2. Gen X
12.3.6.1.2.1. Male
12.3.6.1.2.2. Female
12.3.6.1.2.3. Pregnant Women
12.3.6.1.2.4. Non-pregnant Women
12.3.6.1.3. Gen Z
12.3.6.1.3.1. Male
12.3.6.1.3.2. Female
12.3.6.1.3.3. Pregnant Women
12.3.6.1.3.4. Non-pregnant Women
12.3.6.1.4. Boomers
12.3.6.1.4.1. Male
12.3.6.1.4.2. Female
12.3.6.2. Geriatric
12.3.6.3. Children
12.3.6.4. Infants
12.3.7. Others
12.3.7.1.1. Millennials
12.3.7.1.1.1. Male
12.3.7.1.1.2. Female
12.3.7.1.1.3. Pregnant Women
12.3.7.1.1.4. Non-pregnant Women
12.3.7.1.2. Gen X
12.3.7.1.2.1. Male
12.3.7.1.2.2. Female
12.3.7.1.2.3. Pregnant Women
12.3.7.1.2.4. Non-pregnant Women
12.3.7.1.3. Gen Z
12.3.7.1.3.1. Male
12.3.7.1.3.2. Female
12.3.7.1.3.3. Pregnant Women
12.3.7.1.3.4. Non-pregnant Women
12.3.7.1.4. Boomers
12.3.7.1.4.1. Male
12.3.7.1.4.2. Female
12.3.7.2. Geriatric
12.3.7.3. Children
12.3.7.4. Infants
Chapter 13. U.S. dietary supplements market: Form-Application Estimates & Trend Analysis
13.1. U.S. dietary supplements market, By Form-Application: Key Takeaways
13.2. Form-Application Movement Analysis & Market Share, 2024 & 2033
13.3. Market Estimates & Forecasts, by Form-Application, 2021 - 2033 (USD Million)
13.3.1. Tablets
13.3.1.1. Bone & Joint Health
13.3.1.2. Gastrointestinal Health
13.3.1.3. Immunity
13.3.1.4. Cardiac Health
13.3.1.5. Diabetes
13.3.1.6. Anti-cancer
13.3.1.7. Lungs Detox/Cleanse
13.3.1.8. Skin/ Hair/ Nails
13.3.1.9. Sexual Health
13.3.1.10. Brain/Mental Health
13.3.1.11. Insomnia
13.3.1.12. Menopause
13.3.1.13. Anti-aging
13.3.1.14. Prenatal Health
13.3.1.15. Others
13.3.2. Capsules
13.3.2.1. Bone & Joint Health
13.3.2.2. Gastrointestinal Health
13.3.2.3. Immunity
13.3.2.4. Cardiac Health
13.3.2.5. Diabetes
13.3.2.6. Anti-cancer
13.3.2.7. Lungs Detox/Cleanse
13.3.2.8. Skin/ Hair/ Nails
13.3.2.9. Sexual Health
13.3.2.10. Brain/Mental Health
13.3.2.11. Insomnia
13.3.2.12. Menopause
13.3.2.13. Anti-aging
13.3.2.14. Prenatal Health
13.3.2.15. Others
13.3.3. Soft Gel
13.3.3.1. Bone & Joint Health
13.3.3.2. Gastrointestinal Health
13.3.3.3. Immunity
13.3.3.4. Cardiac Health
13.3.3.5. Diabetes
13.3.3.6. Anti-cancer
13.3.3.7. Lungs Detox/Cleanse
13.3.3.8. Skin/ Hair/ Nails
13.3.3.9. Sexual Health
13.3.3.10. Brain/Mental Health
13.3.3.11. Insomnia
13.3.3.12. Menopause
13.3.3.13. Anti-aging
13.3.3.14. Prenatal Health
13.3.3.15. Others
13.3.4. Powder
13.3.4.1. Bone & Joint Health
13.3.4.2. Gastrointestinal Health
13.3.4.3. Immunity
13.3.4.4. Cardiac Health
13.3.4.5. Diabetes
13.3.4.6. Anti-cancer
13.3.4.7. Lungs Detox/Cleanse
13.3.4.8. Skin/ Hair/ Nails
13.3.4.9. Sexual Health
13.3.4.10. Brain/Mental Health
13.3.4.11. Insomnia
13.3.4.12. Menopause
13.3.4.13. Anti-aging
13.3.4.14. Prenatal Health
13.3.4.15. Others
13.3.5. Gummies
13.3.5.1. Bone & Joint Health
13.3.5.2. Gastrointestinal Health
13.3.5.3. Immunity
13.3.5.4. Cardiac Health
13.3.5.5. Diabetes
13.3.5.6. Anti-cancer
13.3.5.7. Lungs Detox/Cleanse
13.3.5.8. Skin/ Hair/ Nails
13.3.5.9. Sexual Health
13.3.5.10. Brain/Mental Health
13.3.5.11. Insomnia
13.3.5.12. Menopause
13.3.5.13. Anti-aging
13.3.5.14. Prenatal Health
13.3.5.15. Others
13.3.6. Liquid
13.3.6.1. Bone & Joint Health
13.3.6.2. Gastrointestinal Health
13.3.6.3. Immunity
13.3.6.4. Cardiac Health
13.3.6.5. Diabetes
13.3.6.6. Anti-cancer
13.3.6.7. Lungs Detox/Cleanse
13.3.6.8. Skin/ Hair/ Nails
13.3.6.9. Sexual Health
13.3.6.10. Brain/Mental Health
13.3.6.11. Insomnia
13.3.6.12. Menopause
13.3.6.13. Anti-aging
13.3.6.14. Prenatal Health
13.3.6.15. Others
13.3.7. Others
13.3.7.1. Bone & Joint Health
13.3.7.2. Gastrointestinal Health
13.3.7.3. Immunity
13.3.7.4. Cardiac Health
13.3.7.5. Diabetes
13.3.7.6. Anti-cancer
13.3.7.7. Lungs Detox/Cleanse
13.3.7.8. Skin/ Hair/ Nails
13.3.7.9. Sexual Health
13.3.7.10. Brain/Mental Health
13.3.7.11. Insomnia
13.3.7.12. Menopause
13.3.7.13. Anti-aging
13.3.7.14. Prenatal Health
13.3.7.15. Others
Chapter 14. U.S. Dietary Supplements Market: Competitive Analysis
14.1. Recent developments & impact analysis, by key market participants
14.2. Company Categorization
14.3. Participant’s Overview
14.4. Financial Performance
14.5. Product Benchmarking
14.6. Company Market Share Analysis, 2024 (%)
14.7. Company Heat Map Analysis
14.8. Strategy Mapping
14.9. Company Profiles
14.9.1. Bayer AG
14.9.1.1. Company Overview
14.9.1.2. Financial Performance
14.9.1.3. Product Portfolios
14.9.1.4. Strategic Initiatives
14.9.2. Glanbia plc
14.9.2.1. Company Overview
14.9.2.2. Financial Performance
14.9.2.3. Product Portfolios
14.9.2.4. Strategic Initiatives
14.9.3. Pfizer Inc.
14.9.3.1. Company Overview
14.9.3.2. Financial Performance
14.9.3.3. Product Portfolios
14.9.3.4. Strategic Initiatives
14.9.4. Archer Daniels Midland Company
14.9.4.1. Company Overview
14.9.4.2. Financial Performance
14.9.4.3. Product Portfolios
14.9.4.4. Strategic Initiatives
14.9.5. GlaxoSmithKline plc
14.9.5.1. Company Overview
14.9.5.2. Financial Performance
14.9.5.3. Product Portfolios
14.9.5.4. Strategic Initiatives
14.9.6. NU SKIN
14.9.6.1. Company Overview
14.9.6.2. Financial Performance
14.9.6.3. Product Portfolios
14.9.6.4. Strategic Initiatives
14.9.7. Herbalife Nutrition
14.9.7.1. Company Overview
14.9.7.2. Financial Performance
14.9.7.3. Product Portfolios
14.9.7.4. Strategic Initiatives
14.9.8. Nature’s Sunshine Products Inc.
14.9.8.1. Company Overview
14.9.8.2. Financial Performance
14.9.8.3. Product Portfolios
14.9.8.4. Strategic Initiatives
14.9.9. DuPont de Nemours Inc.
14.9.9.1. Company Overview
14.9.9.2. Financial Performance
14.9.9.3. Product Portfolios
14.9.9.4. Strategic Initiatives
14.9.10. NOW Foods
14.9.10.1. Company Overview
14.9.10.2. Financial Performance
14.9.10.3. Product Portfolios
14.9.10.4. Strategic Initiatives
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