Dietary Supplements Market
Description
Dietary Supplements Market Summary
The global dietary supplements market size was estimated at USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, growing at a CAGR of 8.9% from 2025 to 2033. The market is driven by heightened health consciousness, evolving consumer lifestyles, and increased focus on preventive healthcare.
The COVID-19 pandemic notably accelerated this trend, leading more individuals to prioritize immunity, vitality, and overall wellness. A primary factor contributing to the increased consumption of dietary supplements is the widespread occurrence of nutritional deficiencies caused by poor dietary habits, hectic schedules, and reliance on processed foods. The aging population is an irreversible global trend, a critical driving factor for market development. The global population over the age of 65 is a key demographic target for dietary supplement companies as they contribute extensively to the overall industry demand. Although the highest sales are witnessed in the adult category (people aged 25 to 65), penetration is significantly higher in the geriatric population set, with the latter contributing to roughly 30% of worldwide sales.
According to the World Health Organization (WHO), over 2 billion people globally suffer from micronutrient deficiencies, including key nutrients such as iron, vitamin D, and vitamin B12. In India, studies by the Indian Council of Medical Research (ICMR) indicate that more than 60% of the population does not meet daily nutritional requirements, prompting individuals to seek supplementation as a corrective and preventive measure.
In addition, the rise of personalized nutrition and functional supplements is reshaping consumer preferences. Technological advancements and growing interest in nutrigenomics have led to demand for supplements that target specific health outcomes, such as gut health, cognitive function, stress management, and hormonal balance. Reports show that over 30% of millennials prefer supplements tailored to their unique health concerns, with ingredients like probiotics, nootropics, adaptogens (e.g., ashwagandha, ginseng), and herbal extracts gaining popularity.
The growing popularity of fitness culture and active lifestyles, particularly among younger demographics, is also a major contributor to the growth of the supplements industry. Companies in the industry are adopting technologies such as blockchain and digital traceability systems to comply with the growing consumer demand for supply chain transparency and ingredient traceability. Sustainable sourcing of raw materials is another key initiative most players undertake to align with their environmental and social responsibilities and sustainability compliances. Moreover, there is a growing environmental awareness among consumers, leading to an increased demand for eco-friendly and sustainable packaging. Research suggests a strong preference for products packaged in environmentally conscious materials, while there is a clear avoidance of packaging deemed harmful to the environment. According to the Buying Green Report 2022 by Trivium Packaging, 86% of consumers aged 45 and above are willing to pay a higher price for sustainable packaging.
Global Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, form-application, and region:
The global dietary supplements market size was estimated at USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, growing at a CAGR of 8.9% from 2025 to 2033. The market is driven by heightened health consciousness, evolving consumer lifestyles, and increased focus on preventive healthcare.
The COVID-19 pandemic notably accelerated this trend, leading more individuals to prioritize immunity, vitality, and overall wellness. A primary factor contributing to the increased consumption of dietary supplements is the widespread occurrence of nutritional deficiencies caused by poor dietary habits, hectic schedules, and reliance on processed foods. The aging population is an irreversible global trend, a critical driving factor for market development. The global population over the age of 65 is a key demographic target for dietary supplement companies as they contribute extensively to the overall industry demand. Although the highest sales are witnessed in the adult category (people aged 25 to 65), penetration is significantly higher in the geriatric population set, with the latter contributing to roughly 30% of worldwide sales.
According to the World Health Organization (WHO), over 2 billion people globally suffer from micronutrient deficiencies, including key nutrients such as iron, vitamin D, and vitamin B12. In India, studies by the Indian Council of Medical Research (ICMR) indicate that more than 60% of the population does not meet daily nutritional requirements, prompting individuals to seek supplementation as a corrective and preventive measure.
In addition, the rise of personalized nutrition and functional supplements is reshaping consumer preferences. Technological advancements and growing interest in nutrigenomics have led to demand for supplements that target specific health outcomes, such as gut health, cognitive function, stress management, and hormonal balance. Reports show that over 30% of millennials prefer supplements tailored to their unique health concerns, with ingredients like probiotics, nootropics, adaptogens (e.g., ashwagandha, ginseng), and herbal extracts gaining popularity.
The growing popularity of fitness culture and active lifestyles, particularly among younger demographics, is also a major contributor to the growth of the supplements industry. Companies in the industry are adopting technologies such as blockchain and digital traceability systems to comply with the growing consumer demand for supply chain transparency and ingredient traceability. Sustainable sourcing of raw materials is another key initiative most players undertake to align with their environmental and social responsibilities and sustainability compliances. Moreover, there is a growing environmental awareness among consumers, leading to an increased demand for eco-friendly and sustainable packaging. Research suggests a strong preference for products packaged in environmentally conscious materials, while there is a clear avoidance of packaging deemed harmful to the environment. According to the Buying Green Report 2022 by Trivium Packaging, 86% of consumers aged 45 and above are willing to pay a higher price for sustainable packaging.
Global Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, form-application, and region:
- Ingredients Outlook (Revenue, USD Million, 2021 - 2033)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Form Outlook (Revenue, USD Million, 2021 - 2033)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Type Outlook (Revenue, USD Million, 2021 - 2033)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
- Online
- Product-Form Outlook (Revenue, USD Billion, 2021 - 2033)
- Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Multivitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin A
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin B
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin C
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin D
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin K
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin E
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Mineral
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Calcium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Potassium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Magnesium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Iron
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Zinc
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others (selenium, chromium, copper)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Botanicals
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Protein & amino acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Collagen
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Fibers & Specialty Carbohydrates
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Omega Fatty Acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Probiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Prebiotics & Postbiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Form-End User Outlook (Revenue, USD Billion, 2021 - 2033)
- Tablets
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Capsules
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Softgels
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Powders
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Gummies
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Liquid
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Others
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Form-Application Outlook (Revenue, USD Billion, 2021 - 2033)
- Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Regional Outlook (Revenue, USD Billion, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia & New Zealand
- Latin America
- Brazil
- Middle East & Africa
- South Africa
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Ingredients Outlook
- 2.3. Type Outlook
- 2.4. Form Outlook
- 2.5. Application Outlook
- 2.6. End User Outlook
- 2.7. Distribution Channel Outlook
- 2.8. Product-Form Outlook
- 2.9. Form-End User Outlook
- 2.10. Form-Application
- 2.11. Regional Outlook
- Chapter 3. Dietary Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Regulatory Framework
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Industry Challenges
- 3.5.4. Industry Opportunities
- 3.6. Business Environment Analysis
- 3.6.1. Industry Analysis - Porter’s
- 3.7. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Ingredients Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Dietary Supplements Market: Ingredients Estimates & Trend Analysis
- 5.1. Ingredients Movement Analysis & Market Share, 2024 & 2033
- 5.2. Vitamin
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.2.2. Multivitamin
- 5.2.3. Vitamin A
- 5.2.4. Vitamin B
- 5.2.5. Vitamin C
- 5.2.6. Vitamin D
- 5.2.7. Vitamin K
- 5.2.8. Vitamin E
- 5.3. Botanicals
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.4. Minerals
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.4.2. Calcium
- 5.4.3. Potassium
- 5.4.4. Magnesium
- 5.4.5. Iron
- 5.4.6. Zinc
- 5.4.7. Others
- 5.5. Proteins & Amino Acids
- 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.5.2. Collagen
- 5.5.3. Others
- 5.6. Fibers & Specialty Carbohydrates
- 5.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.7. Omega Fatty Acids
- 5.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.8. Probiotics
- 5.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.9. Prebiotics & Postbiotics
- 5.9.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.10. Others
- 5.10.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 6. Dietary Supplements Market: Type Estimates & Trend Analysis
- 6.1. Type Movement Analysis & Market Share, 2024 & 2033
- 6.2. OTC
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3. Prescribed
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 7. Dietary Supplements Market: Form Estimates & Trend Analysis
- 7.1. Form Movement Analysis & Market Share, 2024 & 2033
- 7.2. Tablets
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3. Capsules
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.4. Softgels
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.5. Powder
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.6. Gummies
- 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.7. Liquid
- 7.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.8. Others
- 7.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 8. Dietary Supplements Market: Application Estimates & Trend Analysis
- 8.1. Application Movement Analysis & Market Share, 2024 & 2033
- 8.2. Energy & Weight Management
- 8.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3. General Health
- 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.4. Bone & Joint Health
- 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.5. Gastrointestinal Health
- 8.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.6. Immunity
- 8.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.7. Cardiac Health
- 8.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.8. Diabetes
- 8.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.9. Anti-cancer
- 8.9.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.10. Lungs Detox/Cleanse
- 8.10.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.11. Skin/ Hair/ Nails
- 8.11.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.12. Sexual Health
- 8.12.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.13. Brain/Mental Health
- 8.13.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.14. Insomnia
- 8.14.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.15. Menopause
- 8.15.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.16. Anti-aging
- 8.16.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.17. Prenatal Health
- 8.17.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.18. Others
- 8.18.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 9. Dietary Supplements Market: End User Estimates & Trend Analysis
- 9.1. End User Movement Analysis & Market Share, 2024 & 2033
- 9.2. Adults
- 9.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 9.2.2. Millennials
- 9.2.2.1. Male
- 9.2.2.2. Female
- 9.2.2.2.1. Pregnant Women
- 9.2.2.2.2. Non-pregnant Women
- 9.2.3. Gen X
- 9.2.3.1. Male
- 9.2.3.2. Female
- 9.2.3.2.1. Pregnant Women
- 9.2.3.2.2. Non-pregnant Women
- 9.2.4. Gen Z
- 9.2.4.1. Male
- 9.2.4.2. Female
- 9.2.4.2.1. Pregnant Women
- 9.2.4.2.2. Non-pregnant Women
- 9.2.5. Boomers
- 9.2.5.1. Male
- 9.2.5.2. Female
- 9.3. Geriatric
- 9.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 9.4. Children
- 9.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 9.5. Infants
- 9.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
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