U.S. Complementary And Alternative Medicine Market

U.S. Complementary & Alternative Medicine Market Summary

The U.S. complementary and alternative medicine market size was estimated at USD 52.78 billion in 2025 and is projected to reach USD 375.51 billion by 2033, growing at a CAGR of 27.8% from 2026 to 2033. The market growth can be attributed to the increasing prevalence of chronic diseases, the growing demand for holistic health approaches, the increasing awareness, acceptance & improved accessibility, and affordability of CAM therapies. In January 2024, the National Institutes of Health's National Center for Complementary and Integrative Health (NCCIH) reveals a substantial increase in the use of complementary health approaches among U.S. Yoga, in particular, has witnessed a substantial rise among U.S. adults for pain management. According to a survey, the percentage of U.S. adults practicing yoga for pain management increased from 12.0% to 28.8% between 2002 and 2022. This growth indicates a strong interest in and acceptance of yoga as a viable complementary health approach for managing pain among the U.S. population.

One of the primary drivers of the market is the increasing prevalence of chronic diseases. According to the World Health Organization (WHO), chronic diseases such as cardiovascular diseases, cancer, diabetes, and respiratory diseases are the leading causes of death and disability worldwide. For instance, as per the American Cancer Society article published by Cancer Facts and Figures in January 2024, around 2.0 million people were diagnosed with cancer in the U.S. Additionally, according to a American association of cancer there were an estimated 310,720 cases of breast cancer diagnosed in 2024. The use of Complementary and Alternative Medicine (CAM) is a significant phenomenon among breast cancer patients, with studies reporting rates ranging from 20% to 84%. Many breast cancer patients attribute improved well-being, better symptom management, and increased overall health to CAM practice. Hence, the rising prevalence of cancer in the population is driving the demand for various therapies such as acupuncture, which can help alleviate the side effects of cancer treatment. This is expected to boost the utilization of complementary and alternative medicines (CAMs) among cancer patients.

The growing awareness and acceptance of complementary and alternative medicines therapies are significantly contributing to the expansion of the market. Numerous healthcare providers are now acknowledging the advantages of CAM therapies and integrating them into their practices. For instance, in August 2023, the National Ayurvedic Medical Association (NAMA) announced the introduction of the 20th annual conference themed “Sustainable Traditional Medicine”, which is expected to take place in May 2024. The conference stated to represent the Ayurvedic profession in the U.S. with the aim to protect, promote, preserve, and advance the consciousness-based philosophy in Ayurveda. The philosophy emphasizes the interconnectedness of all beings and the importance of understanding one’s own consciousness to achieve optimal health and well-being.

U.S. Complementary And Alternative Medicine Market Report Segmentation

This report forecasts revenue growth at the regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. complementary and alternative medicine market report based on intervention and distribution method:

• Intervention Outlook (Revenue, USD Million, 2021 - 2033)
• Traditional Alternative Medicine & Botanicals
• Ayurveda
• Apitherapy
• Bach Flower Therapy
• Naturopathic Medicine
• Traditional Chinese Medicine
• Traditional Korean Medicine
• Traditional Japanese Medicine
• Traditional Mongolian Medicine
• Traditional Tibetan Medicine
• Zang Fu Theory
• Mind Healing
• Autosuggestion
• Hypnotherapy
• Neuro-linguistic Programming
• Self-hypnosis
• Spiritual Mind Treatment
• Transcendental Meditation
• Body Healing
• Acupressure
• Acupuncture
• Alexander Technique
• Auriculotherapy
• Autogenic Training
• Chiropractic
• Cupping Therapy
• Kinesiology
• Osteomyology
• Osteopathy
• Pilates
• Qigong
• Reflexology
• Yoga
• External Energy Healing
• Magnetic Therapy
• Bio-magnetic Therapy
• Magnetic Resonance Therapy
• Radionics
• Reiki
• Therapeutic Touch
• Chakra Healing
• Sensory Healing
• Aromatherapy
• Music therapy
• Sonopuncture
• Sound Therapy
• Distribution Method Outlook (Revenue, USD Million, 2021 - 2033)
• Direct Sales
• E-sales
• Distance Correspondence

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