
China Heritage Tourism Market
Description
China Heritage Tourism Market Summary
The China heritage tourism market size was estimated at USD 85.52 billion in 2024, and is projected to reach USD 129.88 billion by 2033, growing at a CAGR of 4.9% from 2025 to 2033. The market growth is attributed to the deep sense of cultural heritage, robust government initiatives, and growing global demand for authentic cultural experiences.
Both domestic and international tourists are increasingly captivated by China's vast array of historical landmarks, including the Great Wall, the Forbidden City, the Terracotta Warriors of Xi’an, and the ancient water towns of Jiangnan. Recognizing the strategic importance of cultural tourism, the Chinese government has prioritized the preservation and revitalization of historical sites while investing heavily in infrastructure, digital integration, and multilingual services to enhance visitor access and engagement.
The China heritage tourism market is also driven by rising domestic income levels, increasing interest in cultural identity, and strong government support for preserving and promoting historical sites. Rapid urbanization has fueled nostalgia and demand for traditional experiences. Digital platforms and smart tourism technologies also make heritage sites more accessible and engaging. Additionally, policies such as the Belt and Road Initiative encourage cultural tourism as a soft power tool.
China's heritage tourism market is propelled by a growing middle class income which seek for unique and meaningful travel experience especially rooted in history. Similarly, educational initiatives and school curricula that emphasize cultural heritage foster early interest in traditional tourist sites. Improved transportation infrastructure enhances access to remote historical destinations. Furthermore, the rise of experiential tourism trends encourages immersive visits to ancient towns, temples, and UNESCO sites.
China Heritage Tourism Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the China heritage tourism market based on type, age group, and booking mode:
The China heritage tourism market size was estimated at USD 85.52 billion in 2024, and is projected to reach USD 129.88 billion by 2033, growing at a CAGR of 4.9% from 2025 to 2033. The market growth is attributed to the deep sense of cultural heritage, robust government initiatives, and growing global demand for authentic cultural experiences.
Both domestic and international tourists are increasingly captivated by China's vast array of historical landmarks, including the Great Wall, the Forbidden City, the Terracotta Warriors of Xi’an, and the ancient water towns of Jiangnan. Recognizing the strategic importance of cultural tourism, the Chinese government has prioritized the preservation and revitalization of historical sites while investing heavily in infrastructure, digital integration, and multilingual services to enhance visitor access and engagement.
The China heritage tourism market is also driven by rising domestic income levels, increasing interest in cultural identity, and strong government support for preserving and promoting historical sites. Rapid urbanization has fueled nostalgia and demand for traditional experiences. Digital platforms and smart tourism technologies also make heritage sites more accessible and engaging. Additionally, policies such as the Belt and Road Initiative encourage cultural tourism as a soft power tool.
China's heritage tourism market is propelled by a growing middle class income which seek for unique and meaningful travel experience especially rooted in history. Similarly, educational initiatives and school curricula that emphasize cultural heritage foster early interest in traditional tourist sites. Improved transportation infrastructure enhances access to remote historical destinations. Furthermore, the rise of experiential tourism trends encourages immersive visits to ancient towns, temples, and UNESCO sites.
China Heritage Tourism Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the China heritage tourism market based on type, age group, and booking mode:
- Type Outlook (Revenue, USD Billion, 2021 - 2033)
- Cultural Heritage
- Natural Heritage
- Intangible Heritage
- Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
- 30 And Under
- 31-50
- 51-70
- 70 and Above
- Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)
- Online
- Offline
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. China heritage tourism Market: Industry Outlook
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Booking Mode Analysis & Trends
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter’s Five Forces Analysis
- 3.5. Market Entry Strategies
- Chapter 4. China heritage tourism Market: Type Estimates & Trend Analysis
- 4.1. China heritage tourism Market, By Type: Key Takeaways
- 4.2. Type Movement Analysis & Market Share, 2024 & 2033
- 4.3. Market Estimates & Forecasts, By Type, 2021 - 2033 (USD Billion)
- 4.3.1. Cultural Heritage
- 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.2. Natural Heritage
- 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.3. Intangible Heritage
- 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 5. China heritage tourism Market: Age Group Estimates & Trend Analysis
- 5.1. China heritage tourism Market, By Age Group: Key Takeaways
- 5.2. Age Group Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, By Age Group, 2021 - 2033 (USD Billion)
- 5.3.1. 30 and Under
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. 31-50
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. 51-70
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. 70 and Above
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 6. China heritage tourism Market: Booking Mode Estimates & Trend Analysis
- 6.1. China heritage tourism Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, By Booking Mode, 2021 - 2033 (USD Billion)
- 6.3.1. Online
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Offline
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 7. China heritage tourism Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant’s Overview
- 7.4. Financial Performance
- 7.5. Service Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. China International Travel Service (CITS)
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Service Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. China Youth Travel Service (CYTS)
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Service Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Caissa Touristic
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Service Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Beijing Guide International Travel Service
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Service Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Spring Tour
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Service Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. CTS Travel Group
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Service Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Tuniu Corporation
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Service Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Shanghai Jin Jiang International Travel
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Service Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Dragon Trail Interactive
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Service Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Hutong Tour
- 7.9.10.1. Company Review
- 7.9.10.2. Financial Performance
- 7.9.10.3. Service Portfolios
- 7.9.10.4. Strategic Initiatives
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