U.S. Cellulite Treatment Market Size, Share & Trends Analysis Report By Procedure (Non-Invasive Treatment, Minimally Invasive Treatment), By Cellulite (Soft Cellulite, Hard Cellulite, Edematous Cellulite), By End Use, And Segment Forecasts, 2025 - 2033

U.S. Cellulite Treatment Market Trends

The U.S. cellulite treatment market size was estimated at USD 570.64 million in 2024 and is expected to grow at a CAGR of 9.7% from 2025 to 2033. The growing preference for cosmetic and aesthetic treatments, along with a surge in obesity rates, is propelling market expansion. Social and psychological challenges linked to obesity such as stigma, weight-based prejudice, emotional distress, and reduced self-confidence are emerging as key drivers. Individuals with obesity frequently encounter bullying, social exclusion, and limited access to educational and employment opportunities. For example, a publication by Novo Nordisk highlights that people with obesity are often discriminated against in professional and academic settings. These societal pressures are significantly contributing to the rising demand for cellulite treatment solutions in the U.S.

Minimally invasive surgeries are rapidly replacing invasive surgeries. For instance, according to American Society of Plastic Surgeons, 25.4 million cosmetic minimally-invasive procedures were carried out in 2023, out of which 0.74 million were Non-invasive fat reduction procedures. Thus, increasing adoption of minimally invasive surgeries, coupled with availability of a wide range of minimally invasive treatment options, is driving the growth of the U.S. cellulite treatment market.

A surge in sedentary lifestyles and obesity has significantly increased the prevalence of cellulite. According to the CDC, nearly 42% of U.S. adults were obese, with many states showing obesity rates exceeding 35%. Excess adipose tissue contributes to the development of cellulite, prompting more individuals to seek cosmetic treatments. This trend is further reinforced by growing health consciousness and a desire for self-care, translating into increased demand for solutions that offer smoother, more toned skin even in the absence of invasive surgery.

Recent years have seen rapid innovation in non-invasive and minimally invasive technologies such as radiofrequency, laser, ultrasound, cryolipolysis, and subcision techniques such as Cellfina offering effective results with minimal downtime. Consumers increasingly favor outpatient procedures and topical/home treatment options that align with busy schedules and ease of access. These technologies, supported by rising disposable incomes and direct-to-consumer education, have made cellulite treatments more mainstream and affordable, significantly driving market expansion.

U.S. Cellulite Treatment Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. cellulite treatment market report on the basis of procedure, cellulite, and end use:

• Procedure Outlook (Revenue, USD Million, 2021 - 2033)
• Non-Invasive Treatment
• Minimally Invasive Treatment
• Topical Treatment
• Cellulite Outlook (Revenue, USD Million, 2021 - 2033)
• Soft Cellulite
• Hard Cellulite
• Edematous Cellulite
• End UseOutlook (Revenue, USD Million, 2021 - 2033)
• Hospitals
• Clinics and Beauty Centers