Brazil Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Online, Electronic Stores, Exclusive Brand Outlets), And Segment Forecasts, 2025 - 2030

Brazil Household Appliances Market Trends

The Brazil household appliances market size was valued at USD 17.88 billion in 2024 and is anticipated to grow at a CAGR of 4.6% from 2025 to 2030. This growth can be attributed to the rising urbanization, increasing disposable income, and the expanding middle class, which boost demand for modern and premium appliances. In addition, technological advancements, such as smart and energy-efficient features, appeal to tech-savvy consumers, while the rapid growth of e-commerce makes appliances more accessible nationwide.

Growing awareness of energy efficiency shapes consumer behavior in Brazil household appliances industry, largely influenced by government-led efforts to cut energy use. This awareness is driving consumers to choose more efficient appliances, resulting in significant savings. According to a CLASP report, the Brazilian National Energy Conservation Label (ENCE) was updated for refrigerators in 2021. As a result, the median annual energy consumption of refrigerators dropped by 10% as consumers began choosing “A+” rated devices over “A” rated ones, which resulted in an average saving of USD 28 over the product's lifetime. The revised labeling policy is projected to lead to total national energy savings of 18.5 terawatt-hours (TWh) by 2030, translating to a reduction in electricity bills amounting to approximately USD $3.7 billion. This demonstrates the significant economic and environmental benefits of adopting energy-efficient technologies. The compelling cost advantage is encouraging Brazilian consumers to invest in smart home appliances.

In addition, technological advancements, particularly in the Internet of Things (IoT), transformed Brazil’s home appliances sector. Brazil’s retail landscape is also evolving with digital transformation. According to Agência de Notícias IBGE, in 2023, 92.5% of Brazilian households (72.5 million) had internet access, with urban areas at 94.1% and rural areas at 81%. Among these, 16% (11.6 million households) used smart devices like cameras, lights, air conditioners, and refrigerators, an increase of 1.7 million from 2022. The Brazil smart home market is experiencing growth due to IoT adoption, urbanization, and demand for energy efficiency. Hence, leading brands like Electrolux and LG are rolling out IoT-enabled appliances, providing remote monitoring and voice assistant integration features. These innovations, alongside mobile app controls, are driving consumer enthusiasm for smart devices and accelerating the expansion of the Brazil household appliances industry.

Brazil Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Brazil household appliances market report on the basis of product and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Major Appliances
• Water Heater
• Dishwasher
• Refrigerator
• Cooktop, Cooking Range, Microwave, and Oven
• Vacuum Cleaner
• Washing Machine and Dryers
• Air Conditioner
• Small Appliances
• Coffee Makers
• Toasters
• Juicers, Blenders and Food Processors
• Hair Dryers
• Irons
• Deep Fryers
• Space Heaters
• Electric Trimmers and Shavers
• Air Purifiers
• Humidifiers & Dehumidifiers
• Rice Cookers & Steamers
• Air Fryers
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Hypermarkets & Supermarkets
• Electronic Stores
• Exclusive Brand Outlets
• Online
• Others

Please note The report will be delivered in 4-8 business days upon order notification. Show more