
Brazil Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form, By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts, 2025 - 2030
Description
Market Size & Trends
The Brazil dietary supplements market size was estimated at USD 4.62 billion in 2024 and is projected to grow at a CAGR of 9.5% from 2025 to 2030. This is owing to increasing health awareness and an expanding aging population. Consumers are increasingly proactive about maintaining wellness, leading to higher demand for vitamins, minerals, and functional supplements. Older adults, in particular, are turning to products that support bone, heart, and cognitive health. Public health campaigns, media influence, and healthcare provider recommendations further encourage the use of supplements. With Brazil’s population aging steadily, the need for preventative health solutions is rising, making these demographics a significant force behind the market’s ongoing growth and diversification.
Government support and innovation in product formats are expected to drive the growth of Brazil's dietary supplements industry significantly. Regulatory bodies are streamlining ingredient approvals, boosting consumer confidence and encouraging industry expansion. Furthermore, market players are innovating with formats like gummies, powders, gel capsules, and functional beverages to enhance convenience and user experience.
Brazil Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Brazil dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
The Brazil dietary supplements market size was estimated at USD 4.62 billion in 2024 and is projected to grow at a CAGR of 9.5% from 2025 to 2030. This is owing to increasing health awareness and an expanding aging population. Consumers are increasingly proactive about maintaining wellness, leading to higher demand for vitamins, minerals, and functional supplements. Older adults, in particular, are turning to products that support bone, heart, and cognitive health. Public health campaigns, media influence, and healthcare provider recommendations further encourage the use of supplements. With Brazil’s population aging steadily, the need for preventative health solutions is rising, making these demographics a significant force behind the market’s ongoing growth and diversification.
Government support and innovation in product formats are expected to drive the growth of Brazil's dietary supplements industry significantly. Regulatory bodies are streamlining ingredient approvals, boosting consumer confidence and encouraging industry expansion. Furthermore, market players are innovating with formats like gummies, powders, gel capsules, and functional beverages to enhance convenience and user experience.
Brazil Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Brazil dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
- Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
- Online
- Amazon
- Other Online Retail Stores
Table of Contents
80 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Brazil Dietary Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Regulatory Framework
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Industry Analysis Tools
- 3.5.1. Porter’s Five Forces Analysis
- 3.6. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Brazil Dietary Supplements Market: Ingredients Estimates & Trend Analysis
- 5.1. Brazil Dietary Supplements Market Ingredients: Key Takeaways
- 5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
- 5.3. Brazil Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
- 5.3.1. Vitamin
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.1. Multivitamin
- 5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.2. Vitamin A
- 5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.3. Vitamin B
- 5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.4. Vitamin C
- 5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.5. Vitamin D
- 5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.6. Vitamin K
- 5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.7. Vitamin E
- 5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2. Botanicals
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3. Minerals
- 5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.2. Calcium
- 5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.3. Potassium
- 5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.4. Magnesium
- 5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.5. Iron
- 5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.6. Zinc
- 5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.7. Others (Selenium, Chromium, Copper)
- 5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4. Proteins & Amino Acids
- 5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.2. Collagen
- 5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.3. Others
- 5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.5. Fibers & Specialty Carbohydrates
- 5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.6. Omega Fatty Acids
- 5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.7. Probiotics
- 5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.8. Prebiotics & Postbiotics
- 5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.9. Others
- 5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 6. Brazil Dietary Supplements Market: Form Estimates & Trend Analysis
- 6.1. Brazil Dietary Supplements Market Form: Key Takeaways
- 6.2. Form Movement Analysis & Market Share, 2024 & 2030
- 6.3. Brazil Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
- 6.3.1. Tablets
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Capsules
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.3. Soft Gels
- 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.4. Powders
- 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.5. Gummies
- 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.6. Liquid
- 6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.7. Others
- 6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 7. Brazil Dietary Supplements Market: Type Estimates & Trend Analysis
- 7.1. Brazil Dietary Supplements Market Type: Key Takeaways
- 7.2. Type Movement Analysis & Market Share, 2024 & 2030
- 7.3. Brazil Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
- 7.3.1. OTC
- 7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 7.3.2. Prescribed
- 7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 8. Brazil Dietary Supplements Market: Application Estimates & Trend Analysis
- 8.1. Brazil Dietary Supplements Market Application: Key Takeaways
- 8.2. Application Movement Analysis & Market Share, 2024 & 2030
- 8.3. Brazil Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
- 8.3.1. Bone & Joint Health
- 8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.2. Gastrointestinal Health
- 8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.3. Immunity
- 8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.4. Cardiac Health
- 8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.5. Diabetes
- 8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.6. Anti-cancer
- 8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.7. Lungs Detox/Cleanse
- 8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.8. Skin/ Hair/ Nails
- 8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.9. Sexual Health
- 8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.10. Brain/Mental Health
- 8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.11. Insomnia
- 8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.12. Menopause
- 8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.13. Anti-aging
- 8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.14. Prenatal Health
- 8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.15. Others
- 8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 9. Brazil Dietary Supplements Market: End Use Estimates & Trend Analysis
- 9.1. Brazil Dietary Supplements Market End Use: Key Takeaways
- 9.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 9.3. Brazil Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
- 9.3.1. Adults
- 9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2. Millennials
- 9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2. Male
- 9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.3. Female
- 9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.3. Pregnant Women
- 9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.4. Non-pregnant Women
- 9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3. Gen X
- 9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.2. Male
- 9.3.1.2.2.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.3. Female
- 9.3.1.2.2.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.7. Pregnant Women
- 9.3.1.2.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.8. Non-pregnant Women
- 9.3.1.2.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4. Gen Z
- 9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.2. Male
- 9.3.1.2.2.9. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.3. Female
- 9.3.1.2.2.10. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.11. Pregnant Women
- 9.3.1.2.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.12. Non-pregnant Women
- 9.3.1.2.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5. Boomers
- 9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.2. Male
- 9.3.1.2.2.13. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.3. Female
- 9.3.1.2.2.14. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.2. Geriatric
- 9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.3. Children
- 9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.4. Infants
- 9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 10. Brazil Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
- 10.1. Brazil Dietary Supplements Market Distribution Channel: Key Takeaways
- 10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 10.3. Brazil Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 10.3.1. Offline
- 10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.2. Hypermarkets/Supermarkets
- 10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.3. Pharmacies
- 10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.4. Specialty Stores
- 10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.5. Practitioner
- 10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.6. Others (Direct to Consumer, MLM)
- 10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2. Online
- 10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.2. Amazon
- 10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.3. Other Online Retail Stores
- 10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 11. Brazil Dietary Supplements Market - Competitive Landscape
- 11.1. Recent Developments & Impact Analysis by Key Market Participants
- 11.2. Company Categorization
- 11.3. Financial Performance
- 11.4. Product Benchmarking
- 11.5. Company Market Share, 2024
- 11.6. Company Heat Map/ Positioning Analysis
- 11.7. Strategy Mapping
- 11.8. Company Profiles
- 11.8.1. GoodHealth
- 11.8.1.1. Company Overview
- 11.8.1.2. Financial Performance
- 11.8.1.3. Product Benchmarking
- 11.8.1.4. Strategic Initiatives
- 11.8.2. RBK Nutraceuticals
- 11.8.2.1. Company Overview
- 11.8.2.2. Financial Performance
- 11.8.2.3. Product Benchmarking
- 11.8.2.4. Strategic Initiatives
- 11.8.3. Nature's Sunshine Products, Inc.
- 11.8.3.1. Company Overview
- 11.8.3.2. Financial Performance
- 11.8.3.3. Product Benchmarking
- 11.8.3.4. Strategic Initiatives
- 11.8.4. Nu Skin
- 11.8.4.1. Company Overview
- 11.8.4.2. Financial Performance
- 11.8.4.3. Product Benchmarking
- 11.8.4.4. Strategic Initiatives
- 11.8.5. GSK plc.
- 11.8.5.1. Company Overview
- 11.8.5.2. Financial Performance
- 11.8.5.3. Product Benchmarking
- 11.8.5.4. Strategic Initiatives
- 11.8.6. Amway
- 11.8.6.1. Company Overview
- 11.8.6.2. Financial Performance
- 11.8.6.3. Product Benchmarking
- 11.8.6.4. Strategic Initiatives
- 11.8.7. NOW Foods
- 11.8.7.1. Company Overview
- 11.8.7.2. Financial Performance
- 11.8.7.3. Product Benchmarking
- 11.8.7.4. Strategic Initiatives
- 11.8.8. DuPont
- 11.8.8.1. Company Overview
- 11.8.8.2. Financial Performance
- 11.8.8.3. Product Benchmarking
- 11.8.8.4. Strategic Initiatives
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