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Branded Generics Market

Published Jan 19, 2026
Length 150 Pages
SKU # GV20873212

Description

Branded Generic Market Summary

The global branded generics market size was estimated at USD 276.98 billion in 2025 and is projected to reach USD 453.05 billion by 2033, growing at a CAGR of 6.5% from 2026 to 2033. The market continues to be shaped by strong demand in emerging economies, where prescription behavior favors named generics supported by physician familiarity and retail-driven distribution.

Asia Pacific remains the operational core, with manufacturers sustaining volumes through established brands in chronic therapies while selectively enhancing portfolios via fixed dose combinations and reformulations. In parallel, developed markets maintain limited but stable relevance for branded generics in segments where continuity of therapy and controlled substitution remain clinically important. For instance, in June 2024, Teva Pharmaceutical Industries Ltd. launched a generic version of Novo Nordisk’s Victoza, targeting a diabetes segment that had generated approximately USD 1.6 billion in annual sales prior to market transition toward newer GLP 1 therapies. The launch illustrates how branded generic players continue to capture residual value from off patent molecules with established prescribing bases.

At the same time, the operating environment is becoming more constrained due to expanding tender based procurement, tighter pricing controls, and increasing regulatory compliance costs. These factors are gradually narrowing price differentiation between branded and unbranded generics, compelling manufacturers to focus on scale, portfolio selectivity, and complex generics to sustain profitability. Overall, the market reflects a balance between persistent demand for trusted brands and structural pressure toward commoditization.

Global Branded Generics Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global branded generics market report based on drug class, application, route of administration, distribution channel, and region:
  • Drug Class Outlook (Revenue, USD Million, 2021 - 2033)
  • Alkylating Agents
  • Antimetabolites
  • Hormones
  • Anti-hypertensive
  • Lipid Lowering drugs
  • Anti-depressants
  • Anti-psychotics
  • Anti-epileptics
  • Others
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Oncology
  • Cardiovascular Diseases
  • Neurological Diseases
  • Gastrointestinal Diseases
  • Dermatological diseases
  • Acute and Chronic Pain
  • Others
  • Route of Administration Outlook (Revenue, USD Million, 2021 - 2033)
  • Topical
  • Oral
  • Parenteral
  • Others
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Hospital Pharmacy
  • Retail Pharmacy
  • Online Pharmacy & Others
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
  • Latin America
  • Brazil
  • Argentina
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait
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Table of Contents

150 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1.1. Treatment Type
1.1.2. End Use
1.1.3. Regional scope
1.1.4. Estimates and forecast timeline
1.2. Market Definitions
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. GVR’s Internal Database
1.5. Details of primary research
1.5.1. Data for primary interviews in North America
1.5.2. Data for primary interviews in Europe
1.5.3. Data for primary interviews in Asia Pacific
1.5.4. Data for primary interviews in Latin America
1.5.5. Data for Primary interviews in MEA
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.1.1. Approach 1: Commodity flow approach
1.7.2. Volume price analysis (Model 2)
1.7.2.1. Approach 2: Volume price analysis
1.8. Research Scope and Assumptions
1.8.1. List of Secondary Sources
1.8.2. List of Primary Sources
1.8.3. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Hemorrhagic Stroke Treatment Devices Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. Market Drivers Analysis
3.2.1.1. Rising prevalence of intracranial aneurysms and hemorrhagic stroke
3.2.1.2. Advancements in neurointerventional technologies
3.2.1.3. Growing adoption of endovascular procedures
3.2.2. Market Restraints Analysis
3.2.2.1. High cost of devices and procedures
3.2.2.2. Limited availability of skilled neurointerventional specialists
3.2.3. Market Opportunity Analysis
3.2.3.1. Technological innovation in minimally invasive neurointerventional devices
3.2.3.2. Rising public awareness about hemorrhagic stroke
3.2.3.3. Increasing clinical trials
3.2.3.4. Expansion of stroke care infrastructure in emerging markets
3.2.3.5. Rising stroke incidence among younger adults
3.2.4. Market Challenge Analysis
3.2.4.1. Complications associated with neurovascular treatments
3.2.4.2. Balancing innovation with safety requirements
3.3. Hemorrhagic Stroke Treatment Devices Market Analysis Tools
3.3.1. Porter’s Analysis
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and Social landscape
3.3.2.3. Technological landscape
3.3.2.4. Environmental landscape
3.3.2.5. Legal landscape
Chapter 4. Hemorrhagic Stroke Treatment Devices Market: Treatment Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Global Hemorrhagic Stroke Treatment Devices Market: Treatment Type Movement Analysis, 2025 & 2033 (USD Million)
4.3. Global Hemorrhagic Stroke Treatment Devices Market Size & Trend Analysis, by Treatment Type, 2021 to 2033 (USD Million)
4.4. Aneurysm & Hemorrhagic Stroke Interventions
4.4.1. Aneurysm & hemorrhagic stroke interventions market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.2. By indication
4.4.2.1. By indication market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.2.2. Intracranial aneurysm
4.4.2.2.1. Intracranial aneurysm market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.2.3. cSDH (MMA Embolization)
4.4.2.3.1. cSDH (MMA Embolization) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.2.4. AVM & AVF embolization
4.4.2.4.1. AVM & AVF embolization market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3. By device
4.4.3.1. By device market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.2. Embolization coiling systems
4.4.3.2.1. Embolization coiling systems market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.2.2. Bare Platinum Coils
4.4.3.2.2.1. Bare Platinum Coils market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.2.3. Coated / Bioactive Coils
4.4.3.2.3.1. Coated / Bioactive Coils market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.3. Flow diversion systems
4.4.3.3.1. Flow diversion systems market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.3.2. Standard Flow-Diverting Stents (e.g., Pipeline)
4.4.3.3.2.1. Standard Flow-Diverting Stents (e.g., Pipeline) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.3.3. Next-Generation / Surface-Modified Flow Diverters
4.4.3.3.3.1. Next-Generation / Surface-Modified Flow Diverters market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.4. Intrasaccular flow disruption devices
4.4.3.4.1. Intrasaccular flow disruption devices market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.4.2. Woven EndoBridge (WEB)
4.4.3.4.2.1. Woven EndoBridge (WEB) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.4.3. Contour Neurovascular System
4.4.3.4.3.1. Contour Neurovascular System market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.4.4. Luna Aneurysm Embolization System
4.4.3.4.4.1. Luna Aneurysm Embolization System market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.5. Liquid embolization agents
4.4.3.5.1. Liquid embolization agents market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.5.2. Non-Adhesive Liquid Embolics (Onyx, Squid, PHIL)
4.4.3.5.2.1. Non-Adhesive Liquid Embolics (Onyx, Squid, PHIL) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3.5.3. Adhesive Liquid Embolics (NBCA)
4.4.3.5.3.1. Adhesive Liquid Embolics (NBCA) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.5. Cerebral Angioplasty & Vascular Remodeling
4.5.1. Cerebral angioplasty & vascular remodeling market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.5.2. Balloon angioplasty systems
4.6.2.1. Balloon angioplasty systems market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.5.3. Intracranial & carotid stenting systems
4.6.3.1. Intracranial & carotid stenting systems market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.5.4. Coil-assisted adjunctive devices (Balloon-assisted and stent-assisted)
4.6.4.1. Coil-assisted adjunctive devices (Balloon-assisted and stent-assisted) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.6. Ancillary & procedural access devices
4.6.1. Ancillary & procedural access devices market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.6.2. Guiding & distal access catheters
4.7.2.1. Guiding & distal access catheters market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.6.3. Microcatheters
4.7.3.1. Microcatheters market revenue estimates and forecasts, 2021 - 2033 (USD Million)
4.6.4. Access sheaths & wires
4.7.4.1. Access sheaths & wires market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 5. Hemorrhagic Stroke Treatment Devices Market: End Use Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Global Hemorrhagic Stroke Treatment Devices Market: End use Movement Analysis, 2025 & 2033 (USD Million)
5.3. Global Hemorrhagic Stroke Treatment Devices Market Size & Trend Analysis, by End use 2021 to 2033 (USD Million)
5.4. Hospitals
5.4.1. Hospitals market revenue estimates and forecasts, 2021 - 2033 (USD Million)
5.5. Specialty Neurosurgery Centers
5.5.1. Specialty neurosurgery centers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
5.6. Ambulatory Surgical Centers
5.6.1. Ambulatory surgical centers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 6. Hemorrhagic Stroke Treatment Devices Market: Regional Estimates & Trend Analysis by Treatment Type, and End Use
6.1. Regional Dashboard
6.2. Market Size and Trend Analysis, 2021 to 2033
6.3. North America
6.3.1. North America hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.3.2. U.S.
6.3.2.1. Key country dynamics
6.3.2.2. Competitive scenario
6.3.2.3. Regulatory framework
6.3.2.4. Reimbursement scenario
6.3.2.5. U.S. hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.3.3. Canada
6.3.3.1. Key country dynamics
6.3.3.2. Competitive scenario
6.3.3.3. Regulatory framework
6.3.3.4. Reimbursement scenario
6.3.3.5. Canada hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.3.4. Mexico
6.3.4.1. Key country dynamics
6.3.4.2. Competitive scenario
6.3.4.3. Regulatory framework
6.3.4.4. Reimbursement scenario
6.3.4.5. Mexico hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4. Europe
6.4.1. Europe hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.2. UK
6.4.2.1. Key country dynamics
6.4.2.2. Competitive scenario
6.4.2.3. Regulatory framework
6.4.2.4. Reimbursement scenario
6.4.2.5. UK hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.3. Germany
6.4.3.1. Key country dynamics
6.4.3.2. Competitive scenario
6.4.3.3. Regulatory framework
6.4.3.4. Reimbursement scenario
6.4.3.5. Germany hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.4. France
6.4.4.1. Key country dynamics
6.4.4.2. Competitive scenario
6.4.4.3. Regulatory framework
6.4.4.4. Reimbursement scenario
6.4.4.5. France hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.5. Italy
6.4.5.1. Key country dynamics
6.4.5.2. Competitive scenario
6.4.5.3. Regulatory framework
6.4.5.4. Reimbursement scenario
6.4.5.5. Italy hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.6. Spain
6.4.6.1. Key country dynamics
6.4.6.2. Competitive scenario
6.4.6.3. Regulatory framework
6.4.6.4. Reimbursement scenario
6.4.6.5. Spain hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.7. Sweden
6.4.7.1. Key country dynamics
6.4.7.2. Competitive scenario
6.4.7.3. Regulatory framework
6.4.7.4. Reimbursement scenario
6.4.7.5. Sweden hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.8. Denmark
6.4.8.1. Key country dynamics
6.4.8.2. Competitive scenario
6.4.8.3. Regulatory framework
6.4.8.4. Reimbursement scenario
6.4.8.5. Denmark hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.9. Norway
6.4.9.1. Key country dynamics
6.4.9.2. Competitive scenario
6.4.9.3. Regulatory framework
6.4.9.4. Reimbursement scenario
6.4.9.5. Norway hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5. Asia Pacific
6.5.1. Asia Pacific hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.2. China
6.5.2.1. Key country dynamics
6.5.2.2. Competitive scenario
6.5.2.3. Regulatory framework
6.5.2.4. Reimbursement scenario
6.5.2.5. China hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.3. Japan
6.5.3.1. Key country dynamics
6.5.3.2. Competitive scenario
6.5.3.3. Regulatory framework
6.5.3.4. Reimbursement scenario
6.5.3.5. Japan hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.4. India
6.5.4.1. Key country dynamics
6.5.4.2. Competitive scenario
6.5.4.3. Regulatory framework
6.5.4.4. Reimbursement scenario
6.5.4.5. India hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.5. South Korea
6.5.5.1. Key country dynamics
6.5.5.2. Competitive scenario
6.5.5.3. Regulatory framework
6.5.5.4. Reimbursement scenario
6.5.5.5. South Korea hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.6. Australia
6.5.6.1. Key country dynamics
6.5.6.2. Competitive scenario
6.5.6.3. Regulatory framework
6.5.6.4. Reimbursement scenario
6.5.6.5. Australia hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.5.7. Thailand
6.5.7.1. Key country dynamics
6.5.7.2. Competitive scenario
6.5.7.3. Regulatory framework
6.5.7.4. Reimbursement scenario
6.5.7.5. Thailand hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.6. Latin America
6.6.1. Latin America hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.6.2. Brazil
6.6.2.1. Key country dynamics
6.6.2.2. Competitive scenario
6.6.2.3. Regulatory framework
6.6.2.4. Reimbursement scenario
6.6.2.5. Brazil hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.6.3. Argentina
6.6.3.1. Key country dynamics
6.6.3.2. Competitive scenario
6.6.3.3. Regulatory framework
6.6.3.4. Reimbursement scenario
6.6.3.5. Argentina hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.7. Middle East and Africa
6.7.1. Middle East and Africa hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.7.2. South Africa
6.7.2.1. Key country dynamics
6.7.2.2. Competitive scenario
6.7.2.3. Regulatory framework
6.7.2.4. Reimbursement scenario
6.7.2.5. South Africa hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.7.3. Saudi Arabia
6.7.3.1. Key country dynamics
6.7.3.2. Competitive scenario
6.7.3.3. Regulatory framework
6.7.3.4. Reimbursement scenario
6.7.3.5. Saudi Arabia hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.7.4. UAE
6.7.4.1. Key country dynamics
6.7.4.2. Competitive scenario
6.7.4.3. Regulatory framework
6.7.4.4. Reimbursement scenario
6.7.4.5. UAE hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
6.7.5. Kuwait
6.7.5.1. Key country dynamics
6.7.5.2. Competitive scenario
6.7.5.3. Regulatory framework
6.7.5.4. Reimbursement scenario
6.7.5.5. Kuwait hemorrhagic stroke treatment devices market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Share Analysis, 2025
7.4. Company Heat Map Analysis
7.5. Strategy Mapping
7.5.1. Expansion
7.5.2. Mergers & Acquisition
7.5.3. Partnerships & Collaborations
7.5.4. New Treatment Type Launches
7.5.5. Research And Development
7.5.6. Company Profiles
7.5.7. Medtronic
7.5.7.1. Company overview
7.5.7.2. Financial performance
7.5.7.3. Treatment Type Benchmarking
7.5.7.4. Strategic initiatives
7.5.8. MicroVention, Inc. (Terumo Corporation)
7.5.8.1. Company overview
7.5.8.2. Financial performance
7.5.8.3. Treatment Type Benchmarking
7.5.8.4. Strategic initiatives
7.5.9. Balt
7.5.9.1. Company overview
7.5.9.2. Financial performance
7.5.9.3. Treatment Type Benchmarking
7.5.9.4. Strategic initiatives
7.5.10. Scientia Vascular, Inc.
7.5.10.1. Company overview
7.5.10.2. Financial performance
7.5.10.3. Treatment Type Benchmarking
7.5.10.4. Strategic initiatives
7.5.11. MicroPort Scientific Corporation
7.5.11.1. Company overview
7.5.11.2. Financial performance
7.5.11.3. Treatment Type Benchmarking
7.5.11.4. Strategic initiatives
7.5.12. Johnson & Johnson (MedTech)
7.5.12.1. Company overview
7.5.12.2. Financial performance
7.5.12.3. Treatment Type Benchmarking
7.5.12.4. Strategic initiatives
7.5.13. phenox GmbH (Wallaby Medical)
7.5.13.1. Company overview
7.5.13.2. Financial performance
7.5.13.3. Treatment Type Benchmarking
7.5.13.4. Strategic initiatives
7.5.14. Acandis GmbH
7.5.14.1. Company overview
7.5.14.2. Financial performance
7.5.14.3. Treatment Type Benchmarking
7.5.14.4. Strategic initiatives
7.5.15. B. Braun SE
7.5.15.1. Company overview
7.5.15.2. Financial performance
7.5.15.3. Treatment Type Benchmarking
7.5.15.4. Strategic initiatives
7.5.16. Integra LifeSciences
7.5.16.1. Company overview
7.5.16.2. Financial performance
7.5.16.3. Treatment Type Benchmarking
7.5.16.4. Strategic initiatives
7.5.17. Infinity Neuro LLC
7.5.17.1. Company overview
7.5.17.2. Financial performance
7.5.17.3. Treatment Type Benchmarking
7.5.17.4. Strategic initiatives
7.5.18. Penumbra, Inc.
7.5.18.1. Company overview
7.5.18.2. Financial performance
7.5.18.3. Treatment Type Benchmarking
7.5.18.4. Strategic initiatives
7.5.19. Boston Scientific Corporation
7.5.19.1. Company overview
7.5.19.2. Financial performance
7.5.19.3. Treatment Type Benchmarking
7.5.19.4. Strategic initiatives
7.5.20. Stryker
7.5.20.1. Company overview
7.5.20.2. Financial performance
7.5.20.3. Treatment Type Benchmarking
7.5.20.4. Strategic initiatives
7.5.21. Peter LAZIC GmbH
7.5.21.1. Company overview
7.5.21.2. Financial performance
7.5.21.3. Treatment Type Benchmarking
7.5.21.4. Strategic initiatives
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