Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout), By Packaging, By Production, By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2025 - 2030

Beer Market Growth & Trends

The global beer market size is expected to reach USD 1,248.3 billion by 2030, registering a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. One of the most significant trends shaping the market is the growing health consciousness among consumers. As awareness of health and wellness increases, many consumers are gravitating towards low-alcohol, non-alcoholic, and light beer options. This shift reflects a broader lifestyle trend where individuals are looking to reduce alcohol intake while still enjoying social drinking experiences. Breweries are responding to this demand by developing innovative products that prioritize health benefits, such as low-calorie and gluten-free beers. The rise of these alternatives is reshaping consumer preferences and driving growth in segments previously considered niche.

The craft beer movement continues to gain momentum, significantly influencing the global market for beer. Consumers increasingly seek unique flavors and artisanal production methods, leading to a surge in the popularity of craft breweries. These smaller, independent breweries focus on quality, creativity, and local sourcing, appealing to a demographic that values authenticity and distinctiveness. The craft beer revolution has encouraged established players to innovate and experiment with their product offerings, leading to an overall diversification of the market. As craft breweries expand their reach, they are fostering a culture of exploration among consumers, further solidifying their impact on the industry.

Sustainability has become a crucial consideration in the market, as consumers and companies alike prioritize eco-friendly practices. Breweries are increasingly adopting sustainable sourcing of ingredients, minimizing waste, and using environmentally friendly packaging solutions. This trend is not only beneficial for the planet but also resonates with environmentally conscious consumers who prefer brands that align with their values. Many breweries are now promoting their sustainability initiatives as part of their branding and marketing strategies, highlighting their commitment to reducing their carbon footprint. This emphasis on sustainability is likely to influence purchasing decisions and foster brand loyalty among consumers.

Beer Market Report Highlights

• Based on product, ale beer is expected to grow at a CAGR of 5.8% from 2025 to 2030. This strong performance can be attributed to its wide acceptance across diverse consumer demographics and its ability to cater to evolving taste preferences. Ale varieties, such as Pale Ale, IPA (India Pale Ale), and Belgian Ale, have become popular due to their unique flavor profiles and brewing techniques.
• Based on packaging, canned beer market is expected to grow at a CAGR of 7.2% from 2025 to 2030. The lightweight nature of cans makes them ideal for outdoor activities, social gatherings, and travel, thereby boosting their demand in various consumption settings. Additionally, cans offer superior protection against light and oxygen, preserving the beer's freshness and taste for a longer duration compared to other packaging formats.
• Based on production, craft brewery market is expected to grow at a CAGR of 8.2% from 2025 to 2030. The growing popularity of craft beer among younger demographics, particularly Millennials and Gen Z, is contributing to this growth as they increasingly seek out distinctive brews that offer a departure from mass-produced options. Craft breweries have gained a loyal following by emphasizing creativity, quality, and experimentation with ingredients, resulting in innovative products such as fruit-infused beers, barrel-aged varieties, and seasonal specialties.
• Based on distribution channel, sales of beer through off-trade channels are expected to grow with a CAGR of 5.8% from 2025 to 2030. Off-trade distribution encompasses sales through supermarkets, convenience stores, liquor stores, and e-commerce platforms, making it a vital channel for breweries aiming to reach a broader audience. The growing trend of at-home consumption, fueled by the convenience of purchasing beer in bulk and the rise of online grocery shopping, has significantly contributed to this growth.
• Based on region, North America beer market accounted for a revenue share of 21.2% in 2024. In the U.S., the market for beer is marked by intense competition, with a strong emphasis on craft beer production. Craft breweries have experienced exponential growth, capturing a substantial market share by offering diverse and innovative products that appeal to younger demographics. The rise of the health-conscious consumer has led to an increasing demand for low-alcohol and non-alcoholic beers.