Baijiu Market Size, Share & Trends Analysis Report By Price Point (Economy, Mid-Premium, Super-Premium, Ultra-Premium), By Distribution Channel (On-Trade, Off-Trade), By Price Point – Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033
Description
Baijiu Market Summary
The global baijiu market size was estimated at USD 157.78 billion in 2024 and is projected to reach USD 225.41 billion by 2033, growing at a CAGR of 4.0% from 2025 to 2033. The market is deeply rooted in China's cultural and traditional heritage, where it remains an integral part of festivals, weddings, and business banquets.
The category is also witnessing a clear shift toward premiumization, with consumers increasingly favoring high-end and collectible brands, such as Moutai and Wuliangye, driven by rising incomes and traditional gifting practices. Also, strong regional brand heritage and local loyalty reinforce consumer attachment, as many distilleries hold long-standing reputations and dominate their respective provincial markets.
Baijiu manufacturers are increasingly expanding into global markets by catering to overseas Chinese communities, who already have a cultural familiarity with the spirit, and gradually introducing it to mainstream Western drinkers through cocktail bars, mixologists, and trendy hotel menus. For example, brands like Ming River have positioned themselves in the U.S. and Europe by promoting Baijiu in cocktails and educating consumers about how to drink it. Meanwhile, major Chinese distilleries are entering distribution channeling partnerships with global distributors and hotel chains to place baijiu in duty-free shops and high-end venues, thereby boosting awareness and availability abroad.
Global Baijiu Market Report Segmentation
This report forecasts revenue growth at regional levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global baijiu market report based on the price point, distribution channel, price point-distribution channel, and region.
The global baijiu market size was estimated at USD 157.78 billion in 2024 and is projected to reach USD 225.41 billion by 2033, growing at a CAGR of 4.0% from 2025 to 2033. The market is deeply rooted in China's cultural and traditional heritage, where it remains an integral part of festivals, weddings, and business banquets.
The category is also witnessing a clear shift toward premiumization, with consumers increasingly favoring high-end and collectible brands, such as Moutai and Wuliangye, driven by rising incomes and traditional gifting practices. Also, strong regional brand heritage and local loyalty reinforce consumer attachment, as many distilleries hold long-standing reputations and dominate their respective provincial markets.
Baijiu manufacturers are increasingly expanding into global markets by catering to overseas Chinese communities, who already have a cultural familiarity with the spirit, and gradually introducing it to mainstream Western drinkers through cocktail bars, mixologists, and trendy hotel menus. For example, brands like Ming River have positioned themselves in the U.S. and Europe by promoting Baijiu in cocktails and educating consumers about how to drink it. Meanwhile, major Chinese distilleries are entering distribution channeling partnerships with global distributors and hotel chains to place baijiu in duty-free shops and high-end venues, thereby boosting awareness and availability abroad.
Global Baijiu Market Report Segmentation
This report forecasts revenue growth at regional levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global baijiu market report based on the price point, distribution channel, price point-distribution channel, and region.
- Price Point Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Economy
- Mid-Premium
- Super-Premium
- Ultra-Premium
- Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- On-trade
- Off-trade
- Price Point – Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Regional Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Latin America
- Brazil
- Middle East and Africa (MEA)
- South Africa
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Price Point Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Price Point – Distribution Channel Outlook
- 2.5. Regional Outlook
- Chapter 3. Global Baijiu Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing & Technology Trends
- 3.3.3. Pricing Analysis
- 3.3.4. Sales/ Retail Channel Analysis
- 3.3.5. Profit Margin Analysis
- 3.4. Regulatory Framework
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Industry Challenges
- 3.5.4. Industry Opportunities
- 3.6. Business Environment Analysis
- 3.6.1. Industry Analysis – Porter’s
- 3.7. Market Entry Strategies
- Chapter 4. Global Baijiu Market: Price Point Estimates & Trend Analysis
- 4.1. Price Point Movement Analysis & Market Share, 2024 & 2033
- 4.2. Economy
- 4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.3. Mid - Premium
- 4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.4. Super - Premium
- 4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.5. Ultra - Premium
- 4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 5. Global Baijiu Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 5.2. On-Trade
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 5.3. Off-Trade
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 6. Global Baijiu Market: Price Point – Distribution Channel Estimates & Trend Analysis
- 6.1. Price Point – Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.2. Economy
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.2.2. On-trade
- 6.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.2.3. Off-trade
- 6.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.3. Mid - Premium
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.3.2. On-trade
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.3.3. Off-trade
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.4. Super - Premium
- 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.4.2. On-trade
- 6.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.4.3. Off-trade
- 6.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.5. Ultra - Premium
- 6.5.1.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.5.2. On-trade
- 6.5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.5.3. Off-trade
- 6.5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 7. Global Baijiu Market Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2024 & 2033
- 7.2. North America
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.5. U.S.
- 7.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.6. Canada
- 7.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.6.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.6.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.6.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.7. Mexico
- 7.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.7.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.7.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.7.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3. Europe
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.5. Germany
- 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.6. UK
- 7.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.6.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.6.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.6.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.7. France
- 7.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.7.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.7.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.7.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.8. Italy
- 7.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.8.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.8.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.8.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.9. Spain
- 7.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.9.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.9.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3.9.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.5. China
- 7.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.6. Japan
- 7.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.6.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.6.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.6.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.7. India
- 7.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.7.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.7.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.7.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.8. Australia & New Zealand
- 7.4.8.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.8.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.8.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.8.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.9. South Korea
- 7.4.9.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.9.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.9.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.4.9.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5. Latin America
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.5. Brazil
- 7.5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.5.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6. Middle East and Africa
- 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.5. South Africa
- 7.6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.5.2. Market estimates and forecast, by price point, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.5.3. Market estimates and forecast, By Distribution Channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.6.5.4. Market estimates and forecast, by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant’s Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Kweichow Moutai Co., Ltd.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Wuliangye Yibin Co., Ltd.
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Luzhou Laojiao Co., Ltd.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Yanghe Distillery Co., Ltd.
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Jiannanchun Group Co., Ltd.
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Gujinggong Liquor Co., Ltd.
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Shui Jing Fang Co., Ltd.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Shede Spirits Co., Ltd.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Ming River Baijiu
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Jiangxiaobai
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.