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U.S. BBQ Rubs Market Size, Share & Trends Analysis Report By Brand (National, Private), By Distribution Channel (Foodservice, Supermarkets And Hypermarkets, Convenience Store, Online), And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Aug 13, 2025
Length 100 Pages
SKU # GV20400189

Description

U.S. BBQ Rubs Market Summary

The U.S. BBQ rubs market size was estimated at USD 1.41 billion in 2024 and is projected to reach USD 1.96 billion by 2033, growing at a CAGR of 3.7% from 2025 to 2033. The U.S. BBQ rubs industry is driven by increasing consumer demand for flavorful, convenient, and diverse grilling options.

The industry is driven by growing consumer interest in outdoor cooking and grilling, especially during warmer months and holidays. There's a rising demand for bold, diverse flavors influenced by regional and global cuisines. Health-conscious consumers are also seeking dry rubs as a cleaner alternative to sugary sauces. Additionally, the popularity of food-related content on social media and cooking shows has inspired experimentation with BBQ rubs at home. The expansion of retail and e-commerce platforms has further made these products more accessible to a wider audience.

The market thrives on a growing appetite for authentic, customizable barbecue experiences among American consumers. Rising culinary curiosity is pushing demand for region-specific and globally inspired rub flavors. Busy lifestyles are also driving interest in quick, flavor-packed seasoning solutions that require minimal prep. The surge in backyard cooking culture and weekend grilling rituals further fuels consistent product demand. Additionally, the emergence of gourmet and organic rub options appeals to health- and quality-conscious shoppers.

U.S. BBQ Rubs Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. BBQ rubs market report on the basis of brand and distribution channel:
  • Brand Outlook (Revenue, USD Million, 2021 - 2033)
  • National
  • Private
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Foodservice
  • Retail
  • Supermarkets and Hypermarkets
  • Convenience Store
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

100 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Brand Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. U.S. BBQ Rubs Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. U.S. BBQ Rubs Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. BBQ Rubs Market: Brand Estimates & Trend Analysis
5.1. U.S. BBQ Rubs Market, By Brandt: Key Takeaways
5.2. Brand Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Brand, 2021 - 2033 (USD Million)
5.3.1. National
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Private
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. BBQ Rubs Market: Distribution Channel Estimates & Trend Analysis
6.1. U.S. BBQ Rubs Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
6.3.1. Foodservice
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Retail
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2.1.1. Supermarkets & Hypermarkets
6.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2.1.2. Convenience Stores
6.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2.1.3. Online
6.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2.1.4. Others
6.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. BBQ Rubs Market: Competitive Analysis
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. McCormick & Company, Inc
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Kraft Heinz Company
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. B&G Foods, Inc.
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Bad Byron’s Butt Rub
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Plowboys BBQ
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Meat Church BBQ
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Killer Hogs BBQ
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Spiceology.
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Heath Riles BBQ
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Traeger Grills (Traeger Rubs)
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives

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