Australia Household Appliances Market Size, Share & Trends Analysis Report, By Product (Small Appliances, Major Appliances), By Distribution Channel (Hypermarkets & Supermarkets, Electronic Stores, Online), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Australia household appliances market size was estimated at USD 7.49 billion in 2024 and is projected to grow at a CAGR of 6.2% from 2025 to 2030. The growing urban population, the need for convenience, and the expanding middle-class demographic drive the demand for the Australian market. As urbanization increases, more households invest in essential home appliances to improve their living standards and convenience. This trend is particularly notable in Australia, where rising disposable incomes and changing lifestyles encourage consumers to purchase modern appliances.

The market is also driven by technological advancements, changing consumer lifestyles, and consumer economic stability. Technological progress, particularly integrating smart home technology and Internet of Things (IoT) connectivity, has made appliances more convenient, automated, and energy-efficient, appealing to tech-savvy Australians prioritizing ease of use and remote control features. Products such as AI-powered refrigerators, voice-activated ovens, and app-controlled washing machines are becoming increasingly popular.

Evolving consumer lifestyles are another key driver. With more dual-income households and fast-paced routines, Australians opt for appliances that offer greater convenience and time savings. This has increased demand for multifunctional devices such as air fryers, robotic vacuum cleaners, and washer-dryer combos. Health and hygiene concerns that intensified during the COVID-19 pandemic have also boosted interest in air purifiers and advanced kitchen appliances. Increasing urbanization and rising household formation, supported by strong construction activity, are expanding the base of consumers seeking modern, efficient appliances.

Consumers are also increasingly focused on sustainability, favoring appliances that reduce energy consumption and incorporate eco-friendly materials, a trend reinforced by government incentives and growing environmental awareness. Environmentally conscious Australian buyers are increasingly seeking energy-efficient appliances with high star ratings, and government initiatives such as the Energy Rating Label and Minimum Energy Performance Standards (MEPS) are reinforcing this trend. Appliance manufacturers respond by designing products using less water and electricity and incorporating recyclable materials into their designs.

The rapid expansion of e-commerce has transformed purchasing behavior by offering greater accessibility, competitive pricing, personalized shopping experiences, and home delivery. This makes it easier for consumers to buy high-quality, durable appliances online. Consumers benefit from detailed product information, user reviews, price comparisons, and delivery options. Many brands have adopted omnichannel strategies, combining physical stores with a strong online presence to provide flexible and seamless shopping experiences.

Australia Household Appliances Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Australia household appliances market based on product and distribution channel.

• Product Outlook (Volume Thousand Units; Revenue, USD Million, 2018 - 2030)
• Major Appliances
• Water Heater
• Dishwasher
• Refrigerator
• Cooktop, Cooking Range, Microwave, and Oven
• Vacuum Cleaner
• Washing Machine and Dryers
• Air Conditioner
• Small Appliances
• Coffee Makers
• Toasters
• Juicers, Blenders, and Food Processors
• Hair Dryers
• Irons`
• Deep Fryers
• Space Heaters
• Electric Trimmers and Shavers
• Air Purifiers
• Humidifiers & Dehumidifiers
• Rice Cookers & Steamers
• Air Fryers
• Distribution Channel Outlook (Volume Thousand Units; Revenue, USD Million, 2018 - 2030)
• Hypermarkets & Supermarkets
• Electronic Stores
• Exclusive Brand Outlets
• Online
• Others

Please note The report will be delivered in 4-8 business days upon order notification. Show more