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Application Security Market

Published Jan 16, 2026
Length 120 Pages
SKU # GV20873428

Description

Application Security Market Summary

The global application security market size was estimated at USD 10.65 billion in 2025 and is projected to reach USD 42.09 billion by 2033, growing at a CAGR of 18.8% from 2026 to 2033. The growth is driven by the surge in cyberattacks targeting web and mobile applications as organizations increasingly digitize operations.

This has heightened the need for robust security solutions that can detect, prevent, and remediate vulnerabilities across development and production environments. The surge in sophisticated cyber threats targeting applications is the most significant growth driver for the application security industry. As organizations increasingly adopt digital platforms, attackers are exploiting vulnerabilities in web and mobile applications to gain unauthorized access and steal sensitive data. This growing threat landscape has prompted enterprises to invest heavily in application security solutions such as web application firewalls, runtime application self-protection (RASP), and static/dynamic application security testing (SAST/DAST).

The accelerated shift toward cloud computing, SaaS-based applications, and microservices architectures has expanded the attack surface for businesses. With applications being deployed across hybrid and multi-cloud environments, ensuring consistent security across these platforms has become critical. Consequently, companies are integrating cloud-native application protection platforms (CNAPPs) and DevSecOps practices to secure their applications throughout the development lifecycle. According to the 2025 State of Cloud Security Report by Orca Security, multi-cloud adoption has become the new standard, with 55% of organizations now utilizing two or more cloud providers. This widespread shift toward hybrid and multi-cloud environments has significantly increased the complexity of maintaining consistent security policies, visibility, and compliance across platforms. The report highlights that as businesses scale their cloud operations, many struggle with misconfigurations, identity management, and vulnerability monitoring.

The exponential rise in mobile and web applications across various industries, including banking, healthcare, and retail, is also fueling market growth. As these applications handle high volumes of financial and personal information, developers are prioritizing secure coding practices and integrating security testing earlier in the development process. This has led to a surge in demand for integrated security testing tools and continuous monitoring solutions.

Global Application Security Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the application security market report based on component, solution, service, testing type, deployment, enterprise size, end use, and region:
  • Component Outlook (Revenue, USD Billion, 2021 - 2033)
  • Solution
  • Services
  • Solution Outlook (Revenue, USD Billion, 2021 - 2033)
  • Web Application Security
  • Mobile Application Security
  • Service Outlook (Revenue, USD Billion, 2021 - 2033)
  • Professional Services
  • Managed Services
  • Testing Type Outlook (Revenue, USD Billion, 2021 - 2033)
  • Static Application Security Testing (SAST)
  • Dynamic Application Security Testing (DAST)
  • Interactive Application Security Testing (IAST)
  • Runtime Application Self-Protection (RASP)
  • Deployment Outlook (Revenue, USD Billion, 2021 - 2033)
  • Cloud
  • On-premise
  • Enterprise Size Outlook (Revenue, USD Billion, 2021 - 2033)
  • Large Enterprises
  • Small & Medium Enterprises
  • End Use Outlook (Revenue, USD Billion, 2021 - 2033)
  • BFSI
  • Retail
  • IT & Telecom
  • Healthcare
  • Manufacturing
  • Government & Defense
  • Others
  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
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Table of Contents

120 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Type Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
Chapter 3. Vitamin Supplements Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Vitamin Supplements Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Vitamin Supplements Market: Type Estimates & Trend Analysis
5.1. Vitamin Supplements Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts by Type, 2021 - 2033 (USD Million)
5.3.1. Multivitamin
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Vitamin A
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Vitamin B
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4. Vitamin C
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.5. Vitamin D
5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.6. Vitamin E
5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.7. Vitamin K
5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Vitamin Supplements Market: Form Estimates & Trend Analysis
6.1. Vitamin Supplements Market, By Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts by Form, 2021 - 2033 (USD Million)
6.3.1. Powder
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Tablets
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Capsules
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Softgels
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.5. Gummies
6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.6. Others
6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis
7.1. Vitamin Supplements Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
7.3.1. Offline
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.2. Pharmacies & Drugstores
7.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.3. Hypermarkets/Supermarkets
7.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.4. Others
7.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Online
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Vitamin Supplements Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2025 & 2033
8.2. North America
8.2.1. U.S.
8.2.1.1. Key country dynamics
8.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.2. Canada
8.2.2.1. Key country dynamics
8.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.3. Mexico
8.2.3.1. Key country dynamics
8.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3. Europe
8.3.1. UK
8.3.1.1. Key country dynamics
8.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.3. France
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.4. Italy
8.3.4.1. Key country dynamics
8.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.5. Spain
8.3.5.1. Key country dynamics
8.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4. Asia Pacific
8.4.1. China
8.4.1.1. Key country dynamics
8.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.2. India
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.3. Japan
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.4. Australia & New Zealand
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.5. South Korea
8.4.5.1. Key country dynamics
8.4.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5. Central & South America
8.5.1. Brazil
8.5.1.1. Key country dynamics
8.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.2. Chile
8.5.2.1. Key country dynamics
8.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6. Middle East & Africa
8.6.1. South Africa
8.6.1.1. Key country dynamics
8.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6.2. UAE
8.6.2.1. Key country dynamics
8.6.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. Vitamin Supplements Market: Competitive Analysis
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2025 (%)
9.7. Company Heat Map Analysis, 2025
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Bayer AG
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Abbott
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Glanbia plc
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Herbalife Nutrition Ltd.
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Nature’s Bounty
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Amway Corporation
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Pfizer Inc.
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Type Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. GlaxoSmithKline plc.
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Good Health New Zealand
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. NOW Foods
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
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