Market Size & Trends
The U.S. anti-aging supplements market was valued at USD 1.39 billion in 2024 and is expected to grow at a CAGR of 7.2% from 2025 to 2030. Growth is driven by increasing health consciousness, rising life expectancy, and a proactive approach to age-related health management among U.S. consumers. The aging population aims to preserve energy levels, cognitive function, skin health, and immune strength, which has significantly increased demand for supplements designed to meet these needs.
The shift toward preventive wellness and holistic self-care, along with strong retail and e-commerce infrastructure, is accelerating the adoption of anti-aging nutraceuticals across diverse consumer segments. The growing emphasis on personalized nutrition and science-backed formulations is reshaping consumer expectations in the U.S. anti-aging supplements industry. Consumers seek targeted solutions that address specific concerns such as cognitive function, joint flexibility, and cellular regeneration. This shift encourages brands to invest in advanced R&D and precision wellness technologies, supporting individualized health outcomes. Supportive regulatory frameworks, ongoing studies, and collaborations with healthcare professionals fuel consumer trust and industry credibility. As public health strategies prioritize healthy aging and disease prevention, anti-aging supplements are positioned to support longevity and quality of life within the broader wellness ecosystem.
U.S. Anti-aging Supplements Market Report Segmentation
This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. anti-aging supplements report based on ingredient, application, formulation, and distribution channel.
- Ingredient Outlook (Revenue, USD Million, 2018 - 2030)
- Collagen
- Resveratrol
- NMN
- Vitamins
- Hyaluronic Acid
- Minerals
- Others
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Hair, Skin, & Nail Care
- Energy & Stamina
- Bone & Joint Health
- Others
- Formulation Outlook (Revenue, USD Million, 2018 - 2030)
- Capsules
- Powder
- Tablets
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Pharmacies & Drug Stores
- Hypermarkets/Supermarkets
- Others
- Online
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Ingredients
- 1.2.2. Application
- 1.2.3. Formulation
- 1.2.4. Distribution Channel
- 1.2.5. Regional scope
- 1.2.6. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased database
- 1.4.2. GVR’s internal database
- 1.4.3. Secondary sources
- 1.4.4. Primary research
- 1.4.5. Details of primary research
- 1.5. Information or Data Analysis
- 1.5.1. Data analysis models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.8. List of Secondary Sources
- 1.9. List of Primary Sources
- 1.10. Objectives
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
- Chapter 3. U.S. Anti-aging Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.2. Market restraint analysis
- 3.3. U.S. Anti-aging Supplements Market Analysis Tools
- 3.3.1. Industry Analysis – Porter’s
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Technological landscape
- 3.3.2.3. Economic landscape
- 3.4. U.S. Anti-aging Supplements Market: Pipeline Analysis
- Chapter 4. U.S. Anti-aging Supplements Market: Ingredient Estimates & Trend Analysis
- 4.1. Ingredient Segment Dashboard
- 4.2. U.S. Anti-aging Supplements Market: Ingredient Movement Analysis
- 4.3. U.S. Anti-aging Supplements Market Size & Trend Analysis, by Ingredient, 2018 to 2030 (USD Million)
- 4.4. Collagen
- 4.4.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.5. Resveratrol
- 4.5.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.6. NMN
- 4.6.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.7. Vitamins
- 4.7.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.8. Hyaluronic Acid
- 4.8.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.9. Minerals
- 4.9.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 4.10. Others
- 4.10.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- Chapter 5. U.S. Anti-aging Supplements Market: Application Estimates & Trend Analysis
- 5.1. Application Segment Dashboard
- 5.2. U.S. Anti-aging Supplements Market: Application Movement Analysis
- 5.3. U.S. Anti-aging Supplements Market Size & Trend Analysis, by Application, 2018 to 2030 (USD Million)
- 5.4. Hair, Skin, & Nail Care
- 5.4.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 5.5. Energy & Stamina
- 5.5.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 5.6. Bone & Joint Health
- 5.6.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 5.7. Others
- 5.7.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- Chapter 6. U.S. Anti-aging Supplements Market: Formulation Estimates & Trend Analysis
- 6.1. Formulation Segment Dashboard
- 6.2. U.S. Anti-aging Supplements Market: Formulation Movement Analysis
- 6.3. U.S. Anti-aging Supplements Market Size & Trend Analysis, by Formulation, 2018 to 2030 (USD Million)
- 6.4. Capsules
- 6.4.1. Market Estimates and Forecasts 2018 to 2030 (USD million)
- 6.5. Powder
- 6.5.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 6.6. Tablets
- 6.6.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 6.7. Others
- 6.7.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- Chapter 7. U.S. Anti-aging Supplements Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Segment Dashboard
- 7.2. U.S. Anti-aging Supplements Market: Distribution Channel Movement Analysis
- 7.3. U.S. Anti-aging Supplements Market Size & Trend Analysis, by Distribution Channel, 2018 to 2030 (USD Million)
- 7.4. Offline
- 7.4.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 7.4.1.1. Pharmacies & Drug Stores
- 7.4.1.1.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 7.4.1.2. Hypermarkets/Supermarkets
- 7.4.1.2.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 7.4.1.3. Others
- 7.4.1.3.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- 7.5. Online
- 7.5.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)
- Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company/Competition Categorization
- 8.3. Vendor Landscape
- 8.3.1. Key Company Heat Map Analysis, 2024
- 8.4. Company Profiles
- 8.4.1. Shaklee Corporation
- 8.4.1.1. Company Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. Decode Age
- 8.4.2.1. Company Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. GNC Holding, LLC
- 8.4.3.1. Company Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. Life Extension
- 8.4.4.1. Company Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. Nu Skin Enterprises, Inc.
- 8.4.5.1. Company Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. Nutrova
- 8.4.6.1. Company Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. Climic Health Pvt. Ltd.
- 8.4.7.1. Company Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. Niagen Bioscience
- 8.4.8.1. Company Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
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