
Animal Health Market Size, Share & Trends Analysis Report By Animal Type (Production, Companion), By End Use, By Product (Pharmaceuticals, Feed Additives, Vaccines), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030
Description
Animal Health Market Growth & Trends
The global animal health market size is expected to reach USD 92.8 billion by 2030, registering a CAGR of 10.0% during the forecast period, according to a new report by Grand View Research, Inc. The market is driven by technological advancements in veterinary care, which are anticipated to offer the market future growth opportunities. For instance, MediLabSecure, a laboratory network project, was initiated with an aim of identifying emerging viruses and pathogens in 19 countries in the Mediterranean regions. In addition, the emergence of veterinary health information systems, specifically in developed economies, is expected to provide high growth potential in the future.
With the help of these systems, data generated in veterinary clinics can be uploaded on the internet, which can be further shared with other researchers and clinicians. The incorporation of this technology will facilitate real-time analysis for fluctuations in disease prevalence. As a consequence of the aforementioned factors, it is presumed that there will be a significant improvement in the overall penetration rate of veterinary health products, which is anticipated to fuel market demand as well as revenue. The threat of zoonotic infections spreading through mosquitoes, ticks, and fleas or through contact with animals is high. The WHO is involved in various cross-sectoral activities for the purpose of addressing health threats at the human-animal-ecosystem interface.
Food-borne zoonoses, antimicrobial resistance, and emerging zoonoses are some of the threats in the market. The implementation of a wide range of technologies for the detection and monitoring of various animal diseases is one of the major growth contributing factors. North America captured a substantial share in the global market, owing to a wide range of definitive measures adopted by welfare organizations, technological advancements, rising incidence of zoonotic diseases, and an increasing number of pet owners. Asia Pacific is expected to exhibit lucrative growth over the coming years as a consequence of consistent R&D investments deployed by prominent players and their efforts to commercialize branded and generic therapeutics at a relatively inexpensive price.
Key market participants employ sustainability strategies, such as expanding product portfolio, to gain a competitive advantage. For instance, in January 2021, Zoetis launched the Poulvac Procerta HVT-IBD vaccine for the protection of poultry against Infectious Bursal Disease (IBD). This added to Zoetis’ product portfolio of recombinant vector vaccines.
Animal Health Market Report Highlights
Profiled Companies
Merck Animal Health
Ceva Santé Animale
Vetiquinol S.A.
Zoetis
Boehringer Ingelheim GmbH
Bayer AG
Elanco
Nutreco N.V.
Virbac
Heska Corporation
Please note The report will be delivered in 2-3 business days upon order notification.
The global animal health market size is expected to reach USD 92.8 billion by 2030, registering a CAGR of 10.0% during the forecast period, according to a new report by Grand View Research, Inc. The market is driven by technological advancements in veterinary care, which are anticipated to offer the market future growth opportunities. For instance, MediLabSecure, a laboratory network project, was initiated with an aim of identifying emerging viruses and pathogens in 19 countries in the Mediterranean regions. In addition, the emergence of veterinary health information systems, specifically in developed economies, is expected to provide high growth potential in the future.
With the help of these systems, data generated in veterinary clinics can be uploaded on the internet, which can be further shared with other researchers and clinicians. The incorporation of this technology will facilitate real-time analysis for fluctuations in disease prevalence. As a consequence of the aforementioned factors, it is presumed that there will be a significant improvement in the overall penetration rate of veterinary health products, which is anticipated to fuel market demand as well as revenue. The threat of zoonotic infections spreading through mosquitoes, ticks, and fleas or through contact with animals is high. The WHO is involved in various cross-sectoral activities for the purpose of addressing health threats at the human-animal-ecosystem interface.
Food-borne zoonoses, antimicrobial resistance, and emerging zoonoses are some of the threats in the market. The implementation of a wide range of technologies for the detection and monitoring of various animal diseases is one of the major growth contributing factors. North America captured a substantial share in the global market, owing to a wide range of definitive measures adopted by welfare organizations, technological advancements, rising incidence of zoonotic diseases, and an increasing number of pet owners. Asia Pacific is expected to exhibit lucrative growth over the coming years as a consequence of consistent R&D investments deployed by prominent players and their efforts to commercialize branded and generic therapeutics at a relatively inexpensive price.
Key market participants employ sustainability strategies, such as expanding product portfolio, to gain a competitive advantage. For instance, in January 2021, Zoetis launched the Poulvac Procerta HVT-IBD vaccine for the protection of poultry against Infectious Bursal Disease (IBD). This added to Zoetis’ product portfolio of recombinant vector vaccines.
Animal Health Market Report Highlights
- By product, diagnostics are expected to dominate the market due to a significant increase in the adoption of pets, which demands long-term health plans
- Based on animal type, the companion animal segment is anticipated to witness a lucrative rate of 10.5% during the forecast period owing to associated health benefits for humans such as lower blood pressure, greater psychological stability, and reduced anxiety attacks
- By distribution channel, retail channels and e-commerce platforms accounted for a notable share owing to factors such as convenience associated with online pharmacies and the increasing number of retail pharmacies
- The point-of-care testing segment is expected to witness a CAGR of 12.4% over the forecast period due to an increase in demand for highly productive animals and growing investments in R&D for novel animal products
- In 2021, North America accounted for the largest revenue share in the market owing to the local presence of established pharmaceutical companies, consistently striving for extensive commercialization of their products
- In Asia Pacific, the market is anticipated to witness a CAGR of 10.5% over the forecast period owing to the high clinical urgency to curb incidence of zoonotic diseases and management of disease outbreaks, such as swine influenza and Ebola.
- Industry rivalry for the market is expected to remain at a higher level over the forecast period. Market players are involved in adopting extensive growth strategies such as entering strategic alliances, increasing product differentiation, and expansion of product portfolios in an attempt to capture a larger share of the market.
- The market is consolidated in nature. The market growth remains steady regardless of disruption in the supply chain due to pandemic
- In February 2021, Ceva and INRAE signed an agreement to collaborate in animal health. This partnership is expected to accelerate the innovation and development of products
- Animal healthcare is rebounding faster as compared to others post-pandemic. Large animal health companies are focusing on innovative strategies to gain a competitive edge
Profiled Companies
Merck Animal Health
Ceva Santé Animale
Vetiquinol S.A.
Zoetis
Boehringer Ingelheim GmbH
Bayer AG
Elanco
Nutreco N.V.
Virbac
Heska Corporation
Please note The report will be delivered in 2-3 business days upon order notification.
Table of Contents
200 Pages
- Chapter 1 Methodology and Scope
- 1.1 Segment Market Scope
- 1.1.1 Type
- 1.1.2 Product
- 1.1.3 Distribution Channel
- 1.1.4 End Use
- 1.1.5 Regional Scope
- 1.1.6 Estimates & Forecast Timeline
- 1.2 Research Methodology
- 1.3 Information Procurement
- 1.3.1 Purchased Database
- 1.3.2 GVR’s Internal Database
- 1.3.3 Secondary Sources
- 1.3.4 Primary Research
- 1.3.5 Details of Primary Research
- 1.3.5.1 Data for primary interviews in North America
- 1.3.5.2 Data for primary interviews in Europe
- 1.3.5.3 Data for primary interviews in Asia Pacific
- 1.3.5.4 Data for primary interviews in Latin America
- 1.3.5.5 Data for primary interviews in MEA
- 1.4 Information or Data Analysis
- 1.4.1 Data Analysis Models
- 1.5 Market Formulation & Validation
- 1.6 Model Details
- 1.6.1 Commodity Flow Analysis (Model 1)
- Approach 1: Commodity Flow Approach
- 1.6.2 Volume Price Analysis (Model 2)
- Approach 2: Volume Price Analysis
- 1.7 List of Secondary Sources
- 1.8 List of Primary Sources
- 1.9 List of Abbreviations
- 1.10 Objectives
- Chapter 2 Executive Summary
- 2.1 Market Summary, 2021
- 2.1.1 Market Outlook
- 2.1.2 Segment Outlook
- Chapter 3 Animal Health Market Variables, Trends & Scope
- 3.1 Animal Health Market Dynamics
- 3.1.1 Market Driver Analysis
- 3.1.1.1 Increase in Government Initiatives
- 3.1.1.2 Rapid Technological advancements
- 3.1.1.3 Growing focus on animal health and safety
- 3.1.2 Market Restraint Analysis
- 3.1.2.1 Increasing Influx of Counterfeit Drugs
- 3.1.2.2 Lack of Standardization
- 3.2 Business Segment Trends
- 3.2.1 Animal Health Market, Animal Type Outlook: Key Takeaways
- 3.2.2 Animal Health Market, Product Outlook: Key Takeaways
- 3.2.3 Animal Health Market, Distribution Channel Outlook: Key Takeaways
- 3.2.4 Animal Health Market, End-Use Outlook: Key Takeaways
- 3.3 Business Environment Analysis Tools
- 3.3.1 SWOT Analysis, By Factor (Political & Legal, Economic & Technological)
- 3.3.1.1 Political Landscape
- 3.3.1.2 Economic Landscape
- 3.3.1.3 Social Landscape
- 3.3.1.4 Technology Landscape
- 3.3.1.5 Legal Landscape
- 3.3.2 Porter’s Five Forces Analysis
- 3.3.2.1 Supplier Power
- 3.3.2.2 Buyer Power
- 3.3.2.3 Threat of Substitutes
- 3.3.2.4 Threat of New Entrants
- 3.3.2.5 Competitive Rivalry
- 3.3.3 Value Chain Analysis
- 3.3.4 Investments In Animal Health
- 3.3.5 Pet Animal Owner Profiles
- 3.3.6 Cost Structure Analysis
- Chapter 4 Regulatory & Political Forces
- 4.1 Regulatory Framework
- 4.1.1 List of Regulations
- Chapter 5 Competitive & Vendor Landscape
- 5.1 Participation Categorization
- 5.2 Strategic Initiatives & Outcome Analysis
- 5.2.1 List Of Key Strategies, By Company
- 5.3 Major Deals & Acquisitions
- 5.4 Vendor Landscape
- 5.4.1 List Of Distributors
- 5.5 List of Animal Health Drugs
- 5.6 Company Market Share Analysis, 2021
- 5.7 Public Companies
- 5.7.1 Company Market Position Analysis
- 5.8 Market Share Analysis by Country, 2021
- 5.8.1 North America
- 5.8.2 Europe
- 5.8.3 Asia Pacific
- 5.8.4 Latin America
- 5.8.5 MEA
- Chapter 6 Animal Health Market: Animal Type Estimates and Trend Analysis
- 6.1 Animal Health Market: Animal Type Movement Analysis
- 6.2 Production Animal
- 6.2.1 Production Animal Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.2.2 Poultry
- 6.2.2.1 Poultry Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.2.3 Swine
- 6.2.3.1 Swine Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.2.4 Cattle
- 6.2.4.1 Cattle Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.2.5 Sheep & Goats
- 6.2.5.1 Sheep & Goats Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.2.6 Fish
- 6.2.6.1 Fish Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.3 Companion Animal
- 6.3.1 Companion Animal Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.3.2 Dogs
- 6.3.2.1 Dogs Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.3.3 Cats
- 6.3.3.1 Cats Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.3.4 Horses
- 6.3.4.1 Horses Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 6.3.5 Others
- 6.3.5.1 Others Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- Chapter 7 Animal Health Market: Product Estimates & Trend Analysis
- 7.1 Animal Health Market: Product Movement Analysis
- 7.2 Vaccines
- 7.2.1 Vaccines Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.2 Live Attenuated Vaccines
- 7.2.2.1 Live Attenuated Vaccines Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.3 DNA Vaccines
- 7.2.3.1 DNA Vaccines Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.4 Recombinant Vaccines
- 7.2.4.1 Recombinant Vaccines Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.5 Inactivated Vaccines
- 7.2.5.1 Inactivated Vaccines Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.6 Others
- 7.2.6.1 Others Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3 Pharmaceuticals
- 7.3.1 Pharmaceuticals Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2 Parasiticides
- 7.3.2.1 Parasiticides Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.3 Anti-Infectives
- 7.3.3.1 Anti-Infectives Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.4 Anti-Inflammatory
- 7.3.4.1 Anti-Inflammatory Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.5 Analgesics
- 7.3.5.1 Analgesics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.6 Others
- 7.3.6.1 Others Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4 Medicial Feed Additives
- 7.4.1 MFA Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.5 Diagnostics
- 7.5.1 Diagnostics Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.5.2 Instruments
- 7.5.2.1 Instruments Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.5.3 Consumables
- 7.5.3.1 Consumables Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6 Equipment & Disposables
- 7.6.1 Equipment & Disposables Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.6.2 Critical Care
- 7.6.2.1 Critical Care Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.3 Anesthesia Equipment
- 7.6.3.1 Anesthesia Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.4 Fluid Management Equipment
- 7.6.4.1 Fluid Management Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.5 Temperature Management Equipment
- 7.6.5.1 Temperature Management Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.6 Rescue & Resuscitation Equipment
- 7.6.6.1 Rescue & Resuscitation Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.7 Research Equipment
- 7.6.7.1 Research Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.8 Patient Monitoring Equipment
- 7.6.8.1 Patient Monitoring Equipment Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.7 Others
- 7.7.1 Other Animal Health Products Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.7.2 Veterinary telehealth
- 7.7.2.1 Veterinary Telehealth Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.7.3 Veterinary Software
- 7.7.3.1 Veterinary Software Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.7.4 Livestock Monitoring
- 7.7.4.1 Livestock Monitoring Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 8 Animal Health Market: Distribution Channel Estimates & Trend Analysis
- 8.1 Animal Health Market: Distribution Channel Movement Analysis
- 8.1.1 Retail
- 8.1.2 Retail Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.2 E-commerce
- 8.2.1 E-Commerce Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3 Veterinary Hospitals & Clinics
- 8.3.1 Veterinary Hospitals & Clinics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 9 Animal Health Market: End-use Estimates & Trend Analysis
- 9.1 Animal Health Market: End-Use Movement Analysis
- 9.2 Reference Laboratories
- 9.2.1 Reference Laboratories Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3 Point-of-care Testing/In-house Testing
- 9.3.1 Point-of-Care Testing/In-House Testing Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 9.4 Veterinary Hospitals & Clinics
- 9.4.1 Veterinary Hospitals & Clinics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5 Others
- 9.5.1 Others Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 10 Animal Health Market: Regional Estimates & Trend Analysis, by Animal Type, Product, Distribution Channel, End-use
- 10.1 Animal Health Market Shares By Region, 2021 & 2030
- 10.2 North America
- 10.2.1 North America Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.2.2 U.S.
- 10.2.2.1 U.S. Animal Health Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 10.2.3 Canada
- 10.2.3.1 Canada Animal Health Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 10.3 Europe
- 10.3.1 Europe Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.2 U.K.
- 10.3.2.1 U.K. Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.3 Germany
- 10.3.3.1 Germany Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.4 France
- 10.3.4.1 France Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.5 Italy
- 10.3.5.1 Italy Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.6 Russia
- 10.3.6.1 Russia Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.7 Spain
- 10.3.7.1 Spain Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.8 Netherlands
- 10.3.8.1 Netherlands Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.9 Switzerland
- 10.3.9.1 Switzerland Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.10 Sweden
- 10.3.10.1 Sweden Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.11 Ireland
- 10.3.11.1 Ireland Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.3.12 Poland
- 10.3.12.1 Poland Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4 Asia Pacific
- 10.4.1 Asia Pacific Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.2 Japan
- 10.4.2.1 Japan Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.3 China
- 10.4.3.1 China Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.4 India
- 10.4.4.1 India Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.5 Indonesia
- 10.4.5.1 Indonesia Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.6 Thailand
- 10.4.6.1 Thailand Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.7 Australia
- 10.4.7.1 Australia Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.8 South Korea
- 10.4.8.1 South Korea Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.9 Philippines
- 10.4.9.1 Philippines Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.10 Malaysia
- 10.4.10.1 Malaysia Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.4.11 Singapore
- 10.4.11.1 Singapore Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.5 Latin America
- 10.5.1 Latin America Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.5.2 Mexico
- 10.5.2.1 Mexico Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.5.3 Brazil
- 10.5.3.1 Brazil Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.5.4 Argentina
- 10.5.4.1 Argentina Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6 MEA
- 10.6.1 MEA Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.2 South Africa
- 10.6.2.1 South Africa Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.3 Saudi Arabia
- 10.6.3.1 Saudi Arabia Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.4 Turkey
- 10.6.4.1 Turkey Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.5 Iran
- 10.6.5.1 Iran Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.6 United Arab Emirates
- 10.6.6.1 United Arab Emirates Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 10.6.7 Israel
- 10.6.7.1 Israel Animal Health Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- Chapter 11 Company Profiles
- 11.1 Merck Animal Health
- 11.1.1 Company Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Benchmarking
- 11.1.4 Strategic Initiatives
- 11.2 Ceva Santé Animale
- 11.2.1 Company Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Benchmarking
- 11.2.4 Strategic Initiatives
- 11.3 Vetiquinol S.A.
- 11.3.1 Company Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Benchmarking
- 11.3.4 Strategic Initiatives
- 11.4 Zoetis
- 11.4.1 Company Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Benchmarking
- 11.4.4 Strategic Initiatives
- 11.5 Boehringer Ingelheim GmbH
- 11.5.1 Company Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Benchmarking
- 11.5.4 Strategic Initiatives
- 11.6 Bayer AG
- 11.6.1 Company Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Benchmarking
- 11.6.4 Strategic Initiatives
- 11.7 Elanco
- 11.7.1 Company Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Benchmarking
- 11.7.4 Strategic Initiatives
- 11.8 Nutreco N.V.
- 11.8.1 Company Overview
- 11.8.2 Product Benchmarking
- 11.8.3 Strategic Initiatives
- 11.9 Virbac
- 11.9.1 Company Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Benchmarking
- 11.9.4 Strategic Initiatives
- 11.10 Heska Corporation
- 11.10.1 Company Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Benchmarking
- 11.10.4 Strategic Initiatives
- Chapter 12 Recommendations
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