Global Virtual Tour Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032
Description
According to our (Global Info Research) latest study, the global Virtual Tour Software market size was valued at US$ 493 million in 2025 and is forecast to a readjusted size of US$ 1530 million by 2032 with a CAGR of 17.8% during review period.
Virtual tour software can be used by travel agencies and tour operators to create virtual visualizations of tourist destinations, or may also be used in the real estate industry to promote properties that are on the market.
Matterport, iStaging, 3DVista, Concept3D, Easypano, etc. are the key suppliers in the global virtual tour software market. Top 5 took up 52.5% of the global market.
The virtual tour software market is experiencing significant growth, driven by a convergence of technological advancements, changing consumer behaviors, and new economic realities across various industries.
Market Drivers:
1. Technological Advancements & Accessibility
This is the foundational driver, making virtual tours more powerful, easier to create, and cheaper to deploy.
High-Quality & Affordable 360° Cameras: The barrier to entry has plummeted. Consumers and professionals can now purchase user-friendly 360° cameras (from brands like Insta360, Ricoh Theta, and GoPro) at a fraction of the cost of professional gear from a few years ago.
Improved Software & Automation: Modern software platforms have heavily automated the stitching and processing of 360° images. Cloud-based solutions mean users don't need powerful computers; they can upload photos and the software handles the complex work.
Integration of AI (Artificial Intelligence): AI is used for automatic tagging of objects in a scene (e.g., "refrigerator," "island counter"), generating descriptive text, and even enhancing image quality. This saves creators immense time and improves the user experience.
Rise of Matterport & the 3D Dollhouse Effect: Matterport popularized the immersive 3D scan, creating a measurable, interactive "dollhouse" view. This set a new standard for depth and utility beyond simple 360° panoramas, pushing the entire market forward.
WebGL and Browser Capabilities: Modern web browsers can now render highly complex 3D environments without requiring users to download plugins or special software. This seamless access is critical for widespread adoption.
2. Shifts in Consumer Behavior & Expectations
The market is demand-driven as people have become accustomed to digital-first experiences.
The "Google Effect": Google's extensive use of Street View and Business View has trained billions of users to expect the ability to visually explore a place before ever setting foot there. This is now the default expectation for many.
Demand for Convenience and Efficiency: Consumers prefer to shortlist options online before investing time in physical visits. This is true for apartments, hotels, venues, and even universities. Virtual tours save them time and effort.
Mobile-First World: With smartphones being the primary internet access point for many, virtual tour software has adapted to provide flawless, touch-friendly experiences on mobile devices.
3. Powerful Marketing & Sales Benefits
For businesses, virtual tours offer a clear return on investment (ROI), which is the ultimate driver for B2B software adoption.
Increased Engagement and Dwell Time: A virtual tour keeps a user on a website far longer than static images or text. This increased engagement signals to search engines like Google that the site is valuable, potentially boosting Search Engine Optimization (SEO) rankings.
Higher Conversion Rates: For industries like real estate and hospitality, tours provide transparency and build trust. Studies consistently show listings with virtual tours generate more inquiries, book more viewings, and can sell or rent faster and sometimes closer to the asking price.
This report is a detailed and comprehensive analysis for global Virtual Tour Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Virtual Tour Software market size and forecasts, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Virtual Tour Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Virtual Tour Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Matterport, 3DVista, iStaging, Kolor, Garden Gnome (Pano2VR), Roundme, SeekBeak, Easypano, Real Tour Vision, Concept3D, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Virtual Tour Software market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
Web Based
Market segment by Application
Real Estate Professionals
Tourism Industries
Marketing Professionals
Other
Market segment by players, this report covers
Matterport
3DVista
iStaging
Kolor
Garden Gnome (Pano2VR)
Roundme
SeekBeak
Easypano
Real Tour Vision
Concept3D
EyeSpy360
Panono
Giraffe360
GoThru Media
CloudPano
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Virtual Tour Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Virtual Tour Software, with revenue, gross margin, and global market share of Virtual Tour Software from 2021 to 2026.
Chapter 3, the Virtual Tour Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Virtual Tour Software market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Virtual Tour Software.
Chapter 13, to describe Virtual Tour Software research findings and conclusion.
Virtual tour software can be used by travel agencies and tour operators to create virtual visualizations of tourist destinations, or may also be used in the real estate industry to promote properties that are on the market.
Matterport, iStaging, 3DVista, Concept3D, Easypano, etc. are the key suppliers in the global virtual tour software market. Top 5 took up 52.5% of the global market.
The virtual tour software market is experiencing significant growth, driven by a convergence of technological advancements, changing consumer behaviors, and new economic realities across various industries.
Market Drivers:
1. Technological Advancements & Accessibility
This is the foundational driver, making virtual tours more powerful, easier to create, and cheaper to deploy.
High-Quality & Affordable 360° Cameras: The barrier to entry has plummeted. Consumers and professionals can now purchase user-friendly 360° cameras (from brands like Insta360, Ricoh Theta, and GoPro) at a fraction of the cost of professional gear from a few years ago.
Improved Software & Automation: Modern software platforms have heavily automated the stitching and processing of 360° images. Cloud-based solutions mean users don't need powerful computers; they can upload photos and the software handles the complex work.
Integration of AI (Artificial Intelligence): AI is used for automatic tagging of objects in a scene (e.g., "refrigerator," "island counter"), generating descriptive text, and even enhancing image quality. This saves creators immense time and improves the user experience.
Rise of Matterport & the 3D Dollhouse Effect: Matterport popularized the immersive 3D scan, creating a measurable, interactive "dollhouse" view. This set a new standard for depth and utility beyond simple 360° panoramas, pushing the entire market forward.
WebGL and Browser Capabilities: Modern web browsers can now render highly complex 3D environments without requiring users to download plugins or special software. This seamless access is critical for widespread adoption.
2. Shifts in Consumer Behavior & Expectations
The market is demand-driven as people have become accustomed to digital-first experiences.
The "Google Effect": Google's extensive use of Street View and Business View has trained billions of users to expect the ability to visually explore a place before ever setting foot there. This is now the default expectation for many.
Demand for Convenience and Efficiency: Consumers prefer to shortlist options online before investing time in physical visits. This is true for apartments, hotels, venues, and even universities. Virtual tours save them time and effort.
Mobile-First World: With smartphones being the primary internet access point for many, virtual tour software has adapted to provide flawless, touch-friendly experiences on mobile devices.
3. Powerful Marketing & Sales Benefits
For businesses, virtual tours offer a clear return on investment (ROI), which is the ultimate driver for B2B software adoption.
Increased Engagement and Dwell Time: A virtual tour keeps a user on a website far longer than static images or text. This increased engagement signals to search engines like Google that the site is valuable, potentially boosting Search Engine Optimization (SEO) rankings.
Higher Conversion Rates: For industries like real estate and hospitality, tours provide transparency and build trust. Studies consistently show listings with virtual tours generate more inquiries, book more viewings, and can sell or rent faster and sometimes closer to the asking price.
This report is a detailed and comprehensive analysis for global Virtual Tour Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Virtual Tour Software market size and forecasts, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Virtual Tour Software market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Virtual Tour Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Virtual Tour Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Matterport, 3DVista, iStaging, Kolor, Garden Gnome (Pano2VR), Roundme, SeekBeak, Easypano, Real Tour Vision, Concept3D, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Virtual Tour Software market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
Web Based
Market segment by Application
Real Estate Professionals
Tourism Industries
Marketing Professionals
Other
Market segment by players, this report covers
Matterport
3DVista
iStaging
Kolor
Garden Gnome (Pano2VR)
Roundme
SeekBeak
Easypano
Real Tour Vision
Concept3D
EyeSpy360
Panono
Giraffe360
GoThru Media
CloudPano
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Virtual Tour Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Virtual Tour Software, with revenue, gross margin, and global market share of Virtual Tour Software from 2021 to 2026.
Chapter 3, the Virtual Tour Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Virtual Tour Software market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Virtual Tour Software.
Chapter 13, to describe Virtual Tour Software research findings and conclusion.
Table of Contents
120 Pages
- 1 Market Overview
- 2 Company Profiles
- 3 Market Competition, by Players
- 4 Market Size Segment by Type
- 5 Market Size Segment by Application
- 6 North America
- 7 Europe
- 8 Asia-Pacific
- 9 South America
- 10 Middle East & Africa
- 11 Market Dynamics
- 12 Industry Chain Analysis
- 13 Research Findings and Conclusion
- 14 Appendix
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