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Global Trade Promotion Management and Optimization for the Consumer Goods Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Publisher GlobalInfoResearch
Published Sep 16, 2025
Length 105 Pages
SKU # GFSH20403630

Description

According to our (Global Info Research) latest study, the global Trade Promotion Management and Optimization for the Consumer Goods market size was valued at US$ 721 million in 2024 and is forecast to a readjusted size of USD 1237 million by 2031 with a CAGR of 8.1% during review period.

Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.

Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).

This report is a detailed and comprehensive analysis for global Trade Promotion Management and Optimization for the Consumer Goods market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Trade Promotion Management and Optimization for the Consumer Goods market size and forecasts, in consumption value ($ Million), 2020-2031

Global Trade Promotion Management and Optimization for the Consumer Goods market size and forecasts by region and country, in consumption value ($ Million), 2020-2031

Global Trade Promotion Management and Optimization for the Consumer Goods market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031

Global Trade Promotion Management and Optimization for the Consumer Goods market shares of main players, in revenue ($ Million), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Trade Promotion Management and Optimization for the Consumer Goods

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Trade Promotion Management and Optimization for the Consumer Goods market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Blueshift, IRI Worldwide, TELUS Consumer Goods, Acumen Commercial Insights, Wipro, SAP, Anaplan, Oracle, Accenture, PSignite (CPGvision), etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Trade Promotion Management and Optimization for the Consumer Goods market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Data Harmonization
Order Management
Head Office Planning
Others

Market segment by Application
Food and Beverage (retail)
Food and Beverage (Ecommerce)
Others

Market segment by players, this report covers
Blueshift
IRI Worldwide
TELUS Consumer Goods
Acumen Commercial Insights
Wipro
SAP
Anaplan
Oracle
Accenture
PSignite (CPGvision)
McKinsey & Company
Retail Insight
UpClear

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Trade Promotion Management and Optimization for the Consumer Goods product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Trade Promotion Management and Optimization for the Consumer Goods, with revenue, gross margin, and global market share of Trade Promotion Management and Optimization for the Consumer Goods from 2020 to 2025.

Chapter 3, the Trade Promotion Management and Optimization for the Consumer Goods competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Trade Promotion Management and Optimization for the Consumer Goods market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Trade Promotion Management and Optimization for the Consumer Goods.

Chapter 13, to describe Trade Promotion Management and Optimization for the Consumer Goods research findings and conclusion.

Table of Contents

105 Pages
1 Market Overview
2 Company Profiles
3 Market Competition, by Players
4 Market Size Segment by Type
5 Market Size Segment by Application
6 North America
7 Europe
8 Asia-Pacific
9 South America
10 Middle East & Africa
11 Market Dynamics
12 Industry Chain Analysis
13 Research Findings and Conclusion
14 Appendix
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