Global Rewards and Incentives Service Supply, Demand and Key Producers, 2026-2032
Description
The global Rewards and Incentives Service market size is expected to reach $ 9168 million by 2032, rising at a market growth of 8.7% CAGR during the forecast period (2026-2032).
Rewards and incentives services providers typically have partnerships with a variety of online retailers, restaurant chains, travel agencies, or other entertainment companies, and resell or manage the distribution of corresponding credits. Operations teams utilize reward and incentive services to boost team morale, show appreciation for hard work, and provide gifts for holidays and special occasions. Customer accounts are often tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. Businesses can use performance management software to help identify standout employees and work performance situations that demand special attention.
Rewards and Incentives Service is mainly classified into the following types: Digital Rewards and Rewards in Kind. Digital Rewards is the most widely used type which take up about 92% of the sales share. Rewards and Incentives Service has wide range of applications, like For Employees and For Customers. And For Employees is the most widely used area which take up about 66.1% of the sales colume. North America is the largest region of Rewards and Incentives Service in the world in the past few years and it will keep increasing in the next few years. Europe market took up about 26% the global market, while APAC is about 15.8%. Blackhawk Network, InComm, Square, Online Rewards, Xoxoday, etc. are the key providers in the global Rewards and Incentives Service market. Top 5 providers took up more than 34% of the global market size.
Rewards and Incentives Service Market Drivers
1. Increasing Focus on Customer Retention
Acquiring new customers is more expensive than retaining existing ones. Rewards and incentives services help businesses build customer loyalty by offering points, discounts, and exclusive perks, encouraging repeat purchases and long-term engagement.
2. Rising Demand for Personalized Customer Experiences
Modern consumers expect personalized experiences tailored to their preferences. Rewards and incentives services leverage data analytics to deliver customized offers and rewards, enhancing customer satisfaction and driving brand loyalty.
3. Growth of E-Commerce and Digital Payments
The rapid expansion of e-commerce and digital payment platforms has created opportunities for rewards programs. Businesses are integrating rewards and incentives into online shopping experiences to attract and retain digital-savvy customers.
4. Employee Engagement and Retention
Companies are increasingly using rewards and incentives to boost employee morale, productivity, and retention. Employee recognition programs, performance-based bonuses, and wellness incentives are becoming essential tools for fostering a positive workplace culture.
5. Adoption of Gamification Strategies
Gamification, which incorporates game-like elements into non-game contexts, is being widely adopted in rewards and incentives programs. This approach makes engagement more interactive and enjoyable, driving higher participation rates among customers, employees, and partners.
This report studies the global Rewards and Incentives Service demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Rewards and Incentives Service, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Rewards and Incentives Service that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Rewards and Incentives Service total market, 2021-2032, (USD Million)
Global Rewards and Incentives Service total market by region & country, CAGR, 2021-2032, (USD Million)
U.S. VS China: Rewards and Incentives Service total market, key domestic companies, and share, (USD Million)
Global Rewards and Incentives Service revenue by player, revenue and market share 2021-2026, (USD Million)
Global Rewards and Incentives Service total market by Type, CAGR, 2021-2032, (USD Million)
Global Rewards and Incentives Service total market by Application, CAGR, 2021-2032, (USD Million)
This report profiles major players in the global Rewards and Incentives Service market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BHN Rewards (formerly Rybbon), Tremendous, BHN (Tango Card), Xoxoday, Giftbit, BHN (Blackhawk Network), First Data (Gyft), eGifter, Global Reward Solutions, Gravy Gifts, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Rewards and Incentives Service market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.
Global Rewards and Incentives Service Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Rewards and Incentives Service Market, Segmentation by Type:
Digital Rewards
Rewards in Kind
Global Rewards and Incentives Service Market, Segmentation by Application:
For Employees
For Customers
Companies Profiled:
BHN Rewards (formerly Rybbon)
Tremendous
BHN (Tango Card)
Xoxoday
Giftbit
BHN (Blackhawk Network)
First Data (Gyft)
eGifter
Global Reward Solutions
Gravy Gifts
Square
Giftogram
Knowband
Self-Service Networks
360insights
Key Questions Answered
1. How big is the global Rewards and Incentives Service market?
2. What is the demand of the global Rewards and Incentives Service market?
3. What is the year over year growth of the global Rewards and Incentives Service market?
4. What is the total value of the global Rewards and Incentives Service market?
5. Who are the Major Players in the global Rewards and Incentives Service market?
6. What are the growth factors driving the market demand?
Rewards and incentives services providers typically have partnerships with a variety of online retailers, restaurant chains, travel agencies, or other entertainment companies, and resell or manage the distribution of corresponding credits. Operations teams utilize reward and incentive services to boost team morale, show appreciation for hard work, and provide gifts for holidays and special occasions. Customer accounts are often tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. Businesses can use performance management software to help identify standout employees and work performance situations that demand special attention.
Rewards and Incentives Service is mainly classified into the following types: Digital Rewards and Rewards in Kind. Digital Rewards is the most widely used type which take up about 92% of the sales share. Rewards and Incentives Service has wide range of applications, like For Employees and For Customers. And For Employees is the most widely used area which take up about 66.1% of the sales colume. North America is the largest region of Rewards and Incentives Service in the world in the past few years and it will keep increasing in the next few years. Europe market took up about 26% the global market, while APAC is about 15.8%. Blackhawk Network, InComm, Square, Online Rewards, Xoxoday, etc. are the key providers in the global Rewards and Incentives Service market. Top 5 providers took up more than 34% of the global market size.
Rewards and Incentives Service Market Drivers
1. Increasing Focus on Customer Retention
Acquiring new customers is more expensive than retaining existing ones. Rewards and incentives services help businesses build customer loyalty by offering points, discounts, and exclusive perks, encouraging repeat purchases and long-term engagement.
2. Rising Demand for Personalized Customer Experiences
Modern consumers expect personalized experiences tailored to their preferences. Rewards and incentives services leverage data analytics to deliver customized offers and rewards, enhancing customer satisfaction and driving brand loyalty.
3. Growth of E-Commerce and Digital Payments
The rapid expansion of e-commerce and digital payment platforms has created opportunities for rewards programs. Businesses are integrating rewards and incentives into online shopping experiences to attract and retain digital-savvy customers.
4. Employee Engagement and Retention
Companies are increasingly using rewards and incentives to boost employee morale, productivity, and retention. Employee recognition programs, performance-based bonuses, and wellness incentives are becoming essential tools for fostering a positive workplace culture.
5. Adoption of Gamification Strategies
Gamification, which incorporates game-like elements into non-game contexts, is being widely adopted in rewards and incentives programs. This approach makes engagement more interactive and enjoyable, driving higher participation rates among customers, employees, and partners.
This report studies the global Rewards and Incentives Service demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Rewards and Incentives Service, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Rewards and Incentives Service that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Rewards and Incentives Service total market, 2021-2032, (USD Million)
Global Rewards and Incentives Service total market by region & country, CAGR, 2021-2032, (USD Million)
U.S. VS China: Rewards and Incentives Service total market, key domestic companies, and share, (USD Million)
Global Rewards and Incentives Service revenue by player, revenue and market share 2021-2026, (USD Million)
Global Rewards and Incentives Service total market by Type, CAGR, 2021-2032, (USD Million)
Global Rewards and Incentives Service total market by Application, CAGR, 2021-2032, (USD Million)
This report profiles major players in the global Rewards and Incentives Service market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BHN Rewards (formerly Rybbon), Tremendous, BHN (Tango Card), Xoxoday, Giftbit, BHN (Blackhawk Network), First Data (Gyft), eGifter, Global Reward Solutions, Gravy Gifts, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Rewards and Incentives Service market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.
Global Rewards and Incentives Service Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Rewards and Incentives Service Market, Segmentation by Type:
Digital Rewards
Rewards in Kind
Global Rewards and Incentives Service Market, Segmentation by Application:
For Employees
For Customers
Companies Profiled:
BHN Rewards (formerly Rybbon)
Tremendous
BHN (Tango Card)
Xoxoday
Giftbit
BHN (Blackhawk Network)
First Data (Gyft)
eGifter
Global Reward Solutions
Gravy Gifts
Square
Giftogram
Knowband
Self-Service Networks
360insights
Key Questions Answered
1. How big is the global Rewards and Incentives Service market?
2. What is the demand of the global Rewards and Incentives Service market?
3. What is the year over year growth of the global Rewards and Incentives Service market?
4. What is the total value of the global Rewards and Incentives Service market?
5. Who are the Major Players in the global Rewards and Incentives Service market?
6. What are the growth factors driving the market demand?
Table of Contents
122 Pages
- 1 Supply Summary
- 2 Demand Summary
- 3 World Rewards and Incentives Service Companies Competitive Analysis
- 4 United States VS China VS Rest of World (by Headquarter Location)
- 5 Market Analysis by Type
- 6 Market Analysis by Application
- 7 Company Profiles
- 8 Industry Chain Analysis
- 9 Research Findings and Conclusion
- 10 Appendix
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