Global Personal Watercraft/Jet - Ski Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Personal Watercraft/Jet - Ski market size was valued at US$ 1768 million in 2024 and is forecast to a readjusted size of USD 2473 million by 2031 with a CAGR of 4.8% during review period.

A Personal Watercraft/Jet - Ski (PWC), also known as a water scooter, is a small recreational watercraft that the rider sits or stands on, rather than being inside like a traditional boat. These watercraft use advanced propulsion technologies to provide high-speed water navigation, and are commonly used in leisure activities, tourism, and water sports competitions. They are typically compact, suitable for use on oceans, lakes, and other bodies of water, providing an exciting riding experience on the water.

The Personal Watercraft/Jet - Ski (PWC) market is showing steady growth as demand for water-based recreational activities increases. With improvements in technology and a rising interest in water sports, the PWC market is expanding globally. North America, accounting for 74% of global market revenue, remains the largest consumer market. This region, especially countries like Japan, China, and India, is experiencing rapid growth driven by tourism and the increasing popularity of water sports.

Market Drivers

The increasing popularity of water-based recreational activities and the growing demand for leisure activities are key drivers of the PWC market. As living standards improve, more people are seeking outdoor water adventures, and Personal Watercraft/Jet - Skis are an attractive option for enthusiasts. The ease of use and thrilling experience associated with PWCs make them a popular choice for younger consumers and families.

The rapid economic growth in Asia-Pacific, particularly in China and India, provides a strong growth momentum for the PWC market. As tourism flourishes, more tourists are opting for water-based activities, increasing the demand for Personal Watercraft/Jet - Ski. Coastal cities and tourist destinations are seeing rapid growth in commercial rental markets, further boosting PWC demand.

Market Restraints

Despite the promising growth, the PWC market faces several challenges. High purchase costs and operating expenses remain a barrier to entry for many potential customers. While PWCs are more affordable than traditional boats, higher-end models and large engine displacement watercrafts are expensive, making them inaccessible to some consumers.

Furthermore, the market is becoming increasingly competitive. More brands and manufacturers, including new entrants and local players, are entering the market, intensifying competition. This results in price and quality differences that can influence consumer decisions.

Seasonal factors and weather conditions also affect the PWC market. In colder regions, PWC sales are concentrated during the warmer months, causing seasonal fluctuations in demand. Additionally, adverse weather conditions can limit the use of Personal Watercraft/Jet - Ski, impacting market growth potential.

This report is a detailed and comprehensive analysis for global Personal Watercraft/Jet - Ski market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Personal Watercraft/Jet - Ski market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031

Global Personal Watercraft/Jet - Ski market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031

Global Personal Watercraft/Jet - Ski market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031

Global Personal Watercraft/Jet - Ski market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Personal Watercraft/Jet - Ski

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Personal Watercraft/Jet - Ski market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BRP, Yamaha Motor, Kawasaki, KRASH Industries, Belassi, Sanjiang, HISON, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Personal Watercraft/Jet - Ski market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Gasoline
Electric
Diesel

Market segment by Application
Utility
Sports
Recreation
Military

Major players covered
BRP
Yamaha Motor
Kawasaki
KRASH Industries
Belassi
Sanjiang
HISON

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Personal Watercraft/Jet - Ski product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Personal Watercraft/Jet - Ski, with price, sales quantity, revenue, and global market share of Personal Watercraft/Jet - Ski from 2020 to 2025.

Chapter 3, the Personal Watercraft/Jet - Ski competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Personal Watercraft/Jet - Ski breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Personal Watercraft/Jet - Ski market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Personal Watercraft/Jet - Ski.

Chapter 14 and 15, to describe Personal Watercraft/Jet - Ski sales channel, distributors, customers, research findings and conclusion.