Global Micronutrient Powder Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Micronutrient Powder market size was valued at US$ 115 million in 2024 and is forecast to a readjusted size of USD 147 million by 2031 with a CAGR of 3.6% during review period.

Micronutrient Powder (MNP) is a nutrient supplement that contains many vitamins and minerals to support optimal growth and development in young children.

Micronutrients, including vitamins and minerals, are vital for overall health and development. However, deficiencies of these nutrients are prevalent in many parts of the world, particularly in low-income and developing countries. Micronutrient powders serve as a convenient and cost-effective solution to combat nutritional deficiencies, especially in populations with limited access to diverse diets. Micronutrient powders are often targeted towards infants and young children, as this is a critical period for growth and development. These powders are typically added to complementary foods or beverages to enhance their nutritional value. Additionally, there is a growing emphasis on maternal nutrition, as the health and well-being of pregnant women can significantly impact the nutritional status of their children. Many governments and international organizations have recognized the importance of addressing micronutrient deficiencies and have implemented various programs and interventions. This includes the distribution of micronutrient powders through public health services, schools, and community-based initiatives. These initiatives aim to improve the nutritional status and overall health outcomes of vulnerable populations, particularly children. The market for micronutrient powders has witnessed ongoing product innovation and development. Manufacturers are striving to improve the taste, stability, and bioavailability of these powders, making them more appealing and effective. Additionally, there is a focus on developing different formulations to cater to specific age groups and nutritional requirements. Increasing awareness about the importance of good nutrition and the role of micronutrients has contributed to the growth of the market. Various educational and marketing campaigns have been launched to promote the benefits of using micronutrient powders, both among healthcare professionals and consumers. These campaigns highlight the potential health benefits and long-term impact of addressing micronutrient deficiencies. The demand for micronutrient powders varies across different regions, depending on the prevalence of nutritional deficiencies, healthcare infrastructure, and government initiatives. Sub-Saharan Africa, South Asia, and parts of Southeast Asia have been identified as key markets for these powders due to the high incidence of malnutrition. However, there is also a growing market in developed countries, where these powders are used as a means to supplement diets and promote optimal nutrition. Given the critical nature of these products and their use among vulnerable populations, there are strict regulatory standards and quality control measures in place. Manufacturers must adhere to specific guidelines and certifications to ensure the safety, efficacy, and accuracy of their products. This includes compliance with international standards for fortification and quality testing. In conclusion, the global micronutrient powder market plays a crucial role in addressing nutritional deficiencies, particularly among infants and young children. The market is driven by rising awareness, government support, product innovation, educational campaigns, and regional factors. As the focus on nutrition and public health continues to grow, the demand for micronutrient powders is expected to increase, creating opportunities for manufacturers and promoting better health outcomes globally.

This report is a detailed and comprehensive analysis for global Micronutrient Powder market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Micronutrient Powder market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Micronutrient Powder market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Micronutrient Powder market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Micronutrient Powder market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Micronutrient Powder

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Micronutrient Powder market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Herbalife International, GNC Holdings, Amway, Glanbia, Bayer, Abbott Laboratories, NutraClick, Nature’s Sunshine Forms, Bionova Lifesciences, PowerBar Europe GmbH, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Micronutrient Powder market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type

Vitamins

Fibers

Botanicals

Proteins

Amino Acids

Minerals

Omega Fatty Acids

Specialty Carbohydrates

Others

Market segment by Application

Hospital

Healthcare

Others

Major players covered

Herbalife International

GNC Holdings

Amway

Glanbia

Bayer

Abbott Laboratories

NutraClick

Nature’s Sunshine Forms

Bionova Lifesciences

PowerBar Europe GmbH

Arkopharma Laboratoires Pharmaceutiques

Nutrex

Olimp Laboratories

Pfizer

Post Holdings Inc.

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Micronutrient Powder product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Micronutrient Powder, with price, sales quantity, revenue, and global market share of Micronutrient Powder from 2020 to 2025.

Chapter 3, the Micronutrient Powder competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Micronutrient Powder breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Micronutrient Powder market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Micronutrient Powder.

Chapter 14 and 15, to describe Micronutrient Powder sales channel, distributors, customers, research findings and conclusion.