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Global Media Planning Software Supply, Demand and Key Producers, 2026-2032

Publisher GlobalInfoResearch
Published Jan 05, 2026
Length 115 Pages
SKU # GFSH20789464

Description

The global Media Planning Software market size is expected to reach $ 1397 million by 2032, rising at a market growth of 7.8% CAGR during the forecast period (2026-2032).

Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.

The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.

comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.

This report studies the global Media Planning Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Media Planning Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Media Planning Software that contribute to its increasing demand across many markets.

Highlights and key features of the study

Global Media Planning Software total market, 2021-2032, (USD Million)

Global Media Planning Software total market by region & country, CAGR, 2021-2032, (USD Million)

U.S. VS China: Media Planning Software total market, key domestic companies, and share, (USD Million)

Global Media Planning Software revenue by player, revenue and market share 2021-2026, (USD Million)

Global Media Planning Software total market by Type, CAGR, 2021-2032, (USD Million)

Global Media Planning Software total market by Application, CAGR, 2021-2032, (USD Million)

This report profiles major players in the global Media Planning Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include comScore, SAP, Centro, Strata, SQAD, Telmar, BluHorn, Bionic(NextMark), Mediatool, remags, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Media Planning Software market

Detailed Segmentation:

Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.

Global Media Planning Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Media Planning Software Market, Segmentation by Type:
Web-Based and Cloud-Based
On-Premises

Global Media Planning Software Market, Segmentation by Application:
SMBs
Large Business

Companies Profiled:
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)

Key Questions Answered

1. How big is the global Media Planning Software market?

2. What is the demand of the global Media Planning Software market?

3. What is the year over year growth of the global Media Planning Software market?

4. What is the total value of the global Media Planning Software market?

5. Who are the Major Players in the global Media Planning Software market?

6. What are the growth factors driving the market demand?

Table of Contents

115 Pages
1 Supply Summary
2 Demand Summary
3 World Media Planning Software Companies Competitive Analysis
4 United States VS China VS Rest of World (by Headquarter Location)
5 Market Analysis by Type
6 Market Analysis by Application
7 Company Profiles
8 Industry Chain Analysis
9 Research Findings and Conclusion
10 Appendix

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