Global MICE and Brand Activation Supply, Demand and Key Producers, 2026-2032

The global MICE and Brand Activation market size is expected to reach $ million by 2032, rising at a market growth of %CAGR during the forecast period (2026-2032).

This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..

This report studies the global MICE and Brand Activation demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for MICE and Brand Activation, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of MICE and Brand Activation that contribute to its increasing demand across many markets.

Highlights and key features of the study

Global MICE and Brand Activation total market, 2021-2032, (USD Million)

Global MICE and Brand Activation total market by region & country, CAGR, 2021-2032, (USD Million)

U.S. VS China: MICE and Brand Activation total market, key domestic companies, and share, (USD Million)

Global MICE and Brand Activation revenue by player, revenue and market share 2021-2026, (USD Million)

Global MICE and Brand Activation total market by Type, CAGR, 2021-2032, (USD Million)

Global MICE and Brand Activation total market by Application, CAGR, 2021-2032, (USD Million)

This report profiles major players in the global MICE and Brand Activation market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Freeman, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world MICE and Brand Activation market

Detailed Segmentation:

Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.

Global MICE and Brand Activation Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global MICE and Brand Activation Market, Segmentation by Type:
Meetings
Conventions
Exhibitions
Incentives

Global MICE and Brand Activation Market, Segmentation by Application:
SME
Large Enterprise

Companies Profiled:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI

Key Questions Answered

1. How big is the global MICE and Brand Activation market?

2. What is the demand of the global MICE and Brand Activation market?

3. What is the year over year growth of the global MICE and Brand Activation market?

4. What is the total value of the global MICE and Brand Activation market?

5. Who are the Major Players in the global MICE and Brand Activation market?

6. What are the growth factors driving the market demand? Show more